涂淵翔(Michael Tu)
Michael is a market analyst with a business soul. He seized every opportunity to understand more about the industry, starting from an internship in Kantar Taiwan and being promoted to Senior Market Analyst. He is experienced at finding potential business white space for clients and making strategies for the company's top management level.
Albeit having a FMCG quantitative research background during his time at Kantar, Michael is passionate and eager to learn about qualitative research and understand more about the outside FMCG industry.
Based on Kantar research experience and recognition from served clients. He believes he can work competently and become a fast learner in the qualitative area of research.
Taipei, Taiwan (+886) 963-719-579 [email protected]
Language Skill
TOEIC Listening & Reading Test 930 score
Gold Certificate
Job Experience
Senior Market Analyst- Commercial
Kantar Worldpanel Taiwan • Jan 2019 - Present
/ Award /
2020 Kantar Best Employee
• Led P&G Taiwan Laundry market research project, not only helped P&G brand Ariel become share no.1 brand but also brought in Kantar +720K NTD revenue and 2+ more report subscriptions.
• Worked on P&G Pampers Baby Pants Qualitative research project, acting as account owner of P&G and helped Pampers grew 2% of market share, generating over 1M NTD sales increase.
2019 Kantar Global Case Competition_Taiwan Representative
• Proposed & executed Taiwan Wet Tissue quantitative research project for KNH, delivered clear product strategies and boosted KNH market share over 10% and generated 1.1M USD revenue for KNH
/ Experience /
-Responsible for Kantar Taiwan Tier One Account(P&G, Coke, H&H, GSK, Mars Wrigley)
-Experienced 30+ Official Market Presentation & Meetings with client's Top management level
-Wrote over 60+ Taiwan FMCG market reports and earned recognition from served clients.
-Led 2020 Kantar Welfare Committee: Year-End Party, Company Trip
Intern- Commercial
Kantar Worldpanel Taiwan • Sep 2017 - Sep 2018
-Full-Time Job Offered after Internship
-Executed New Employee Training Project_ Help over 5+ Company New Employee
-Outputting 20+ FMCG Market Report for Quaker, Colgate
-English Translator for Foreign Managers
-Organized the NTU campus recruitment；established a team for poster designing and cooperated with HR department.
Education
2014 - 2018
National Tsing-Hua University
College of Technology Management
2017 - 2017
Shanghai Fudan University
School of Management
2012 - 2014
The Affiliated Senior High School of National Kaohsiung Normal University
Senior High School
Other Experience & Award
2014 NTHU Outstanding Academic Achievement Award
2018 Recipient of NTHU Exchange Scholarship to China
2016 Finance of NTHU Belize International Volunteer Group
- Successfully raised 1.5M NTD within 6 months
- Responsible for Scholarship Program and raised tuition fee for 4+ Belize students
- Donated over 80+ laptops and computer classroom built up
- Computer Bootcamp: Taught over 100+ Belize students
Team Leader of ATCC National Business Case Competition
- Executed Automobile Marketing Proposal and won the first round
Team Leader of NTHU CTM Business Case Competition
- Executed Social Media Industry Analysis Report and won the Best Presentation Design Award
Team Leader of MIC Future Industry Analyst Camp
- Executed Robotic Industry Analysis Report and won the Best Analysis Group Award
