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Chih Yang Lin

林智揚

Team player with a solution-oriented mindset, a planner who tends to analyze problem and organize well-thought-out solutions before taking action. Passionate about learning new methods and acquiring knowledge to optimize working processes, and grow better at solving business problems. Experienced in digital campaigns' management and execution, and developed related skills: proposal, project management, digital advertising, WoM marketing, social account management, webpage planning & production.

Served industry-leading clients across multiple fields, including technology, beauty product and service, health supplements, and FMCG group.


   

email:  [email protected]
mobile:  0988951900
Location:  New Taipei City, Taiwan

Academic History 


National Cheng Chi University

Bachelor's degree, International Business · (2014.9 - 2018.6) 

Work Experience

Senior Account Executive

Transformedia Ltd. · 2021.5-2021.11

Account Executive 

Transformedia Ltd. · 2019.8-2021.4 
  • Planned and managed campaigns integrating multiple marketing channels to elevate exposure, draw interest and achieve query form conversion, for B2B products from leading international computer manufacturer.
  • Manage and optimize Facebook and Google ads, for clients from top tier beauty and haircare group and skincare product agent.
  • Proposed and managed WoM campaign for clients in luxury brand and beauty product business. 
  • Proposed/Pitched annual communication plans across industries including technology, beauty, skincare, and beer brewery. 
  • Engaged in various KOL co-op projects ranging from bloggers, group buying initiators, influencers and KOCs. 
  • Assisted PR projects and events, including news release writing, follow-ups and RSVPs. 
  • Provide support on on-site PR event. 
  • Served as escort interpreter for Guinness World Record Witness on a 2000+ crowd baseball game/ceremony. -Translation for official document.
Key Achievements
-Provided product communication, and digital advertising strategy for skincare brand client, built up advertisement plans covering from Facebook to Google ads with monthly optimization, led to a 40% YoY sales growth, 120% YoY ad revenue growth, and 50% YoY conversion rate growth. 

-Pivoted the renewal of client’s brand website, including sitemap outlining and webpage content producing, to reform brand image, enrich online content. Elevated 25% of webpage views and work session count

-Participated in media co-op project to raise product awareness, set news angle and topic to draw interest from audience, making 3X monthly online reservation.

-Proposed and managed WoM campaign for clients in luxury brand, produced creative content with eye drawing topic to spur discussion. Online discussion and exposure volume exceeded 2nd major competitors by 2X throughout the half-year project. 

-Planned and lead several campaigns integrating multiple marketing channels to elevate exposure and achieve query form conversion, for B2B products from leading international hardware manufacturer. Created social friendly , creative content based on unattractive product specs and features to draw interest, and exceeded previous conversions with each campaign. Facebook promotion post was nominated for international campaign creative contest in representation for East Asia. 

-Managed company owned Facebook fanpage to produce regular content, wielded trend analyzation tool, QSearch, to capture trending topic and repost, made post went viral, achieving 450K organic reach.


Social Listening Project Intern

Era Ogilvy Public Relation · 2018.2-2018.10

  • Utilize social monitoring tool to monitor online discussions including forums, news sites, on a daily basis for top tier tech company. 
  • Monitor competitors' online discussion volume, provide summary and WoM marketing strategies. 
  • Alert potential crisis and craft WoM/PR plan in advance. 
  • Produce weekly, monthly and quarterly report, including social data capturing, analyzing, and advise WoM strategies in accordance. 
  • On-site support for PR event. 
  • Assist exposure report production.

Skills & Certification


  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Adobe illustrator



  • Google Data Studio
  • Google Tag Manager
  • Google Ads Fundamentals



TOEIC 935

Biography


      My name is Chih Yang Lin, a team player with a solution-oriented mindset, a planner who tends to analyze problem and organize well-thought-out solutions before taking action. Passionate about learning new methods and acquiring knowledge to optimize processes during execution, and to pace up with latest trends. 

       I've worked in Transformedia. Ltd, an integrated marketing agency for 2 years as an senior account executive/ account executive. In which I've learnt and utilize skills and knowledge to acquire insights about clients' problem, and provide accurate, feasible solution with creativity. 

      Accumulated experience in digital campaigns' management and execution, and developed related skills: proposal, project management, digital advertising, WoM marketing, social account management, webpage planning & production, etc. Served industry-leading clients across multiple fields, including technology, beauty product and service, health supplements, and FMCG group. 


     The following is my experience on marketing projects and achievements: 

       -Provided product communication, and digital advertising strategy for skincare brand client, built up advertisement plans covering from Facebook to Google ads with monthly optimization, lead to a 40% YoY sales growth, 120% YoY ad revenue growth, and 50% YoY conversion rate growth. 

      -Pivoted the renewal of client’s brand website, including sitemap outlining and webpage content producing, to reform brand image, enrich online content. Elevated 25% of webpage views and work session count. 

      -Participated in media co-op project to raise product awareness, set news angle and topic to draw interest from audience, making 3X monthly online reservation. 

      -Proposed and managed WoM campaign for clients in luxury brand, produced creative content with eye drawing topic to spur discussion. Online discussion and exposure volume exceeded all major competitors throughout the half-year project. 

      -Planned and lead several campaigns integrating multiple marketing channels to elevate exposure and achieve query form conversion, for B2B products from leading international hardware manufacturer. Created social friendly , creative content based on unattractive product specs and features to draw interest, and exceeded previous conversions with each campaign. Facebook promotion post was nominated for international campaign creative contest in representation for East Asia. 

     -Managed company owned Facebook fanpage to produce regular content, wielded trend analyzation tool, QSearch, to capture trending topic and repost, made post went viral, achieving 450K organic reach.


   During my last two years at Transformedia, I've learnt how to solve business problems across different fields effectively and create customer satisfaction, as well as acquired knowledge and know-hows about marketing tools and communication channels, and cultivated senses to forge, manage and execute large scale proposals and projects. After learning the basic skills and accumulating experiences, I now eager to seek a job role in a specific field, to further develop deeper profession in marketing.




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