科盛科技股份有限公司｜2017 年 1 月 - 至今

【產品行銷】

• 負責產品上市專案，從產品定位、行銷文案、功能規格撰寫、產品著陸頁設計、產品行銷影片規劃，到行銷活動制訂，並直接向總經理報告專案進度
• 進行市場調查及競爭者分析以了解市場趨勢；提供管理層產品行銷定位策略建議，並獲得總經理支持
• 制定產品行銷計畫，達成跨RD、PM、設計3種不同職能的跨部門溝通，並使產品在期限內順利上市
• 從使用者經驗出發，優化官方網頁5個語系的產品著陸頁版面，有效提收轉換率

• 規劃並執行逾60場線上研討會，獲得超過4,000筆潛客資料，替公司創造約1,500,000台幣的商機
• 籌辦全球性的線上比賽，爭取公司內部支持，專案預算規模達過往的2倍，並投放Facebook、Linkedin廣告，增加活動曝光度
• 協助微信公眾號平台經營，產出每週推送文章；研究微信公眾號內文美化編輯器，優化整體版面
• 擁有投放Facebook及Linkedin B2B 廣告的經驗，平均Impression為16,000人，CTR為0.4%
• 執行電子郵件行銷，使用Mail Chimp進行電子報編輯與發送，針對主旨及內容做A/B Testing以優化開信率及點擊率

Lalamove 啦啦快送｜2016 年 2 月 - 2016 年 6月

【行銷實習生】

• 負責經營官方 Facebook 粉絲團，需依據時事、節慶撰寫吸引人粉絲的文案內容以增加粉絲黏著度，並依內文與香港總部設計師進行圖片設計的溝通
• GDN廣告與Facebook圖文發想，並協助主管進行GDN及Facebook的廣告投放
• 執行母親節檔期的異業合作，與台北101合作推出滿和消費免費宅配到府的服務，成功增加品牌曝光度，並替101增加買氣，創造雙贏！

CoreTech System Co., Ltd｜Jan. 2017 - Present

[Product Marketing]

• Own the whole go-to-market project from product position brainstorming, functional spec, landing page design, promotion video, to marketing activities; directly report the progress to president 
• Initiate market research and competitive summary to provide strategies of product positioning to senior management, receiving high praise from president
• Initiate and execute product marketing management plan to make sure cross-functional collaboration, resulting in timely product launch
  
• Introduce a new layout of product landing page in 5 different languages to help users find specific information much easier than before

• Organize over 60 webinars; acquire more than 4,000 leads and create more than 1.5 million NTD value opportunities
  
• Spearhead and conduct a project, online competition, in worldwide scale; get support from senior management doubling the budget size of whole project; place Facebook and LinkedIn ads to increase event exposure
  
• Assist operation of WeChat public account; survey WeChat editor to optimize the overall layout
• Conduct Facebook and LinkedIn ads placement, resulting overall 16,000 impression and 0.4% CTR
• Execute EDM marketing with Mail Chimp; implement A/B testing for subject and content to optimize open rate and click rate

• Exhibiting Chinaplas, the biggest trade show in plastic industry in Asia, from booth application, booth design, brochure design, stage events, to ROI analysis; acquire over 2,000 leads and create approx. 3 million NTD value opportunities
• Direct global users' meeting in Shanghai; achieve more than 300 registration from Taiwan, China, Japan, Korea, United States, Italy, Germany, Singapore etc.; break the record of both registration and attendance rate
• Represent host of plenty of meetings; familiar with onsite control
• Assist APAC kick off meeting from 2018 to 2019; in charge of giveaway development and negotiate event details with cooperative supplier

Lalamove｜Feb. 2016 - Jun. 2016

[Product Marketing]

• Operated official Facebook fanpage to increase community interaction through various contents and online events; discussed directly to HQ designer to illustrate post graphic  
• Initiated GDN and Facebook ads; supported manager to place paid ads
  
• Developed a physical activity with Taipei 101 during Mother's Day duration to increase the brand awareness