Profile 00 00@2x e294063b2878e4164ba1dd904aa6b8bae6a97e19937899e4b4af853acf30de5d

Vitalii Koval

Kiev, UA
[email protected]

+380931825667

Experience


JS Conference, 09 - 10.2017

Facebook Ads and Adwords (Search+Display Network) campaigns with retargeting. 


Results: Sold out the day before Conference.

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Megogo, 02.2013 - 12.2017

Growth Manager. I managed the affiliate product that served as a growth tool. 


My tasks were:

- Develop a technical solution from scratch; Releases of product updates. 

- Partners acquisition and retention. 

- Analytics; Calculating ROI. 

- Management of 2 subordinates.


Results: 

2200 partners within the network; 

6 centuries of watching video content each week from affiliate source; 

100k$+ budget monthly; 

130% average ROI;

Megogo jumped into the list of TOP20 platforms for advertisers in the CIS countries.

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Uamaster.com, 2012

Worked as a junior SEO specialist for a half a year.

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

Arbitration, 2014 - 16

Worked with a wide range of offers (eCommerce mainly) on the conditions of CPA model. Managed 2 white label US-targeted sites in the Academic Writing field.

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

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Case 1. Building User Journey

Examples of hypothesis, triggers, and marketing actions within the Enterprise product funnel.

Go to the presentation

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Case 2. Retargeting technique 

Retain users who actually read specific pages via FB Ads.

Read article

Courses


Projects 01 00@2x 9a5a97084c8e268ae3725d8e03654d1815ae2eb597b59c292ae4d0beffa7b703

Digital and Product Marketing. Pro three-month course. Link to a certificate

Projects 01 01@2x 5659ae1046a29c3ededd36e4a50b2c0f0c26b5fd7152a5d1cc138de803a81cbf

A methodology of inbound marketing. Online course. Link to a certificate.

Proficient with tools

GTM, GA, Optimize;

Sketch;

Intercom and similar;

MailChimp, Mailshake;

Zapier, Automate.io, and IFTTT.

A few more words


At my free time, I like cycling and travel. I am a fan of 35mm photos, you can see some of my pics in this FB photo album.