I'm an upcoming digital marketer looking to put my various skills and knowledge gained through various online courses, past marketing volunteering position at Lauderdale House and other places to begin a digital marketing apprenticeship.
Flexibility to Change & Adapt
One of the main reasons I decided to work in digital marketing is because of the ever-evolving and changing industry, where no two days are ever the same. No matter what the day brings I'm always willing and wanting to adapt myself and my work to make it even more successful.
Love of Learning & Keeping Up to DateNo one knows everything so wherever it's through blogs, email or Twitter I follow a large number of companies and individuals to stay on top of current news and trends to ensure I'd never miss out on vital developments in the marketing space. Having recently completed my Online Marketing Fundamentals Qualification from Google via their Digital Garage programme, I'm now taking further marketing courses from HubSpot -there's always new useful knowledge and skills to gain and improve on.
Positive Attitude & Not Being Afraid of Failure
Passion and enthusiasm are in my opinion two of the most important factors for career success and I possess plenty of both when it comes to digital marketing. I take risks, I measure the outcome, I learn from it and optimize my work based on what I learned. Failure is inevitable but I use it to learn and map out what to do to make things more successful the next time around.
Working as a Team
No one knows everything and so it's incredibly important for me to work well with others by sharing ideas and exchanging constructive criticism in a friendly respectful way to ensure everyone stays happy and motivated to work together. This is something I've had a lot of practice in by working as part of a small, busy team both at Chozen Noodles and more recently at Lauderdale House.
Branding and design is something I've really enjoyed from before I even decided upon becoming a digital marketer and it's something I've noticed my interesting grow in more and more recently. For a long time the goal of most brands seem to have been going towards clean and minimalistic designs, but recently I've noticed some brands go in a very different direction, such as Dropbox's recent rebranding which I followed with great interest.
Social Media is something I've had the most experience with, I understand the different social media platforms, what makes each of them unique, their audience and the type of content shared on that platform. These include Facebook, Instagram, Twitter, YouTube, Snapchat, Reddit, Pinterest and Medium amongst others. I love nature, travelling and photography and so run my own Instagram profile (@BartekSoltysPhotography) which really inspired me to pursue marketing in the first place, after noticing how much I was enjoying experimenting and looking up and learning different strategies to grow and increase the engagement of my own profile.
I also took on the job of relaunching the profile of my volunteering workplace, so I have a lot of experience with setting goals, creating posting calendars (with HootSuite, IFTTT and Buffer) and understand the importance of analytics, tags and carefully timed and themed post.
When it comes to email marketing I have some experience with MailChimp, through researching how to create engaging, one-off campaigns, daily newsletters and lifecycle campaigns that will ensure high open and conversion rates (which I'm hoping to further increase through future online courses).
Along with deep knowledge of using popular website builders from years of school and personal projects such as Weebly, Squarespace, Wix and Wordpress, I also have a good basic understanding of HTML and CSS which comes in very useful when I want to deviate from the basic layouts and colours.
Lastly, I really enjoy working with data, such as analytics & statistics and more importantly making sense of it all through bar charts, pie charts, heat maps etc and combining it all into useful and actionable insights which can be used to further increase the success of a campaign.
Took part in a special program which included useful and practical information about the future of digital careers combined with the experience of working on basic photo & video editing, sourcing data appropriately, planning and managing workload for a project and more.
To increase my digital marketing knowledge I studied through a wide range of online courses including:
- Google Digital Garage (The Online Marketing Fundamentals Qualification)
- Twitter Flight School
- HubSpot Inbound Certification
- Social Marketing Training & Hootsuite Platform Training (Hootsuite Academy)
A Levels (2)
GCSE (12 + 1 BTEC)
I love constantly learning and trying out new things, which is why I really valued my volunteering position where I was able to put my previous knowledge and skills into practice in a real environment.
Currently, I'm completing new marketing courses from HubSpot, which will help to increase my knowledge and skills with a wide range of courses to follow (such as Google's Academy for Ads and Facebook Blueprint).
I’ve also started learning German which should come in useful when travelling and even potentially with future work.
If you're reading a physical copy of this CV, please note an online version is available at CV.BartekSoltys.com