CHI CHEN CHEN | ALICE CHEN

  +886 910 716 490 |   [email protected] |   alicechenchi

  Taipei, Taiwan  

DBS Taiwan Group Strategic Marketing & Communications - Senior Officer

July 2023 - present

Drive and provide support for the brand strategy project plans and execution.

Support the review of marketing and corporate communications materials.

Provided support in managing annual and monthly expenses and budgets.

Drive and manage contract management and vendor onboarding oversight.

Merz Aesthetics  Marketing Executive

June 2022 - May 2023

Planned and coordinated marketing activities for various product lines and academic events.

• Organized and facilitated 8 medical symposiums, 4 aesthetics education training sessions, and 2 annual award ceremonies from 2021 to 2023.

• Successfully managed marketing activities throughout the fiscal year, including budget optimization and post-activity result tracking, achieving an 80% success rate.

• Optimized marketing activities through internal team discussions, cross-functional coordination, and communication, resulting in improved overall activity quality and a 30% increase in physician participation.

• Ensured compliance with marketing-related medical device and pharmaceutical laws for various product lines.

• Developed and implemented seasonal and festival-themed EDM and social media content using company branding.

• Coordinated with healthcare professionals (HCPs) from clinics to host company events and symposiums.

Managed and developed five major social media platforms, including Official Website, LINE@, YouTube, Facebook, and Instagram.

• Achieved a 60% growth rate for Facebook, YouTube, and Instagram platforms between November 2022 and April 2023.

• Proficient in Meta and Canva operations, monitored weekly fan engagement and growth rates, and adjusted social media planning based on data and news.

• Conducted cross-functional discussions and audience market research to set up and optimize Line official accounts.

• Upgraded and optimized the official website by adjusting the landing page to improve the target audience conversion rate and enrich the site's content.

• Contacted key opinion leaders/key opinion consumers (KOL/KOC) and coordinated collaborations to increase product awareness.

Coordinated and managed medical and pharmaceutical-related legal affairs.

• Monitored the renewal and progress of medical equipment license applications.

• Established communication with the APAC headquarters RA manager to monitor the inspection and registration process of each product and application schedule.

• Collected inspection registration data of company products and communicated with TFDA to ensure compliance with regulations for product import and export.

• Tracked and consolidated company product complaints and adverse event (AE) data.

Merz Aesthetics  Executive Assistant

June 2021 - June 2022

• Excellent communication skills and ability to work effectively in cross-functional teams.

• Experience in planning and executing over 10 events and conferences.

• Proven ability to organize and coordinate marketing events, with the ability to create comprehensive annual event summaries.

Grand Hyatt Taipei Grand Club Host 

March 2019 - November 2020

• Oversaw daily front desk operations, including prioritizing and meeting assigned goals as directed by management.

• Mentored and trained junior front desk staff to ensure they met company standards and provided exceptional customer service.

• Managed guest communication channels and developed strong customer relationships to increase loyalty and satisfaction.