Rui-ti Lin 

Senior Operations Planner

Gamania Digital Entertainment Co., Ltd.
(Cultural and creative industries)

Mar. 2022 - Sep. 2023 
Taipei, Taiwan

Key Responsibilities 

• Propose proper service and user experience improvement or revision plan and execution.
• Manage project schedules and keep the project team on track through cross-functional communication.
  

Key Accomplishments 

• Improve the user experience of depositing Gamania game wallet, and collaborate with the third-party payment team.
• Producing documents and planning event tracking of campaign sites.
• In order to prevent game-time card scams, developing an allowlist system and deposit-delaying system, successfully changed 50%~60% of user deposit habits --deposit game wallet online instead of purchasing game-time cards offline.
• Developing an internal test plan of revision and review.
  

Project Manager & Planner

Rytass Corp.
(Technology and brand consultant)

Sep. 2020 - Feb.  2022
Taipei, Taiwan

Key Responsibilities 

• Software development projects
  • Manage project schedules and human resource costs. 
  • Leading the project team, communicating and co-working with developers and UX/UI designers to meet clients' requirements.
  • Produce documents to help communicate across all functions.
• Marketing projects
  • Developing marketing strategies online and offline and giving proposals to convince clients.
  • Led the project on a schedule and coordinated with cross-functional teams.
    

Key Accomplishments 

• Pitching, planning, and project management (including ad campaign) of Start-up wireless earbud brand "unfilter" crowd-funding on 嘖嘖 . In results of funding exceeding 2300%. 
  
• Successfully launched web and app, including ERP system (including POS iOS app) of  Tainan city government venue "Cahamu", campaign sites of Wacom & DynaComware, and official site and CMS of the company (Casual restaurant Corp.)
  

Marketer

ONE Shot  
(IMC Agency)

Apr. 2018 - Aug. 2020
Taipei, Taiwan

Key Responsibilities

• Establish and maintain positive relationships with clients.
• Developing consumer insights & marketing strategy.
• Allocate marketing budgets across channels and execution.
• Review & analyze marketing campaign results.
• Led the project on a schedule and coordinated with cross-functional teams.

Key Accomplishments 

• Develop the vision and digital strategy for Oral-B & Saugella marketing and advertising in Taiwan.
• Other experiences: Crest Brand Launch Campaign & Pampers Pure Launch Campaign (Strategy & Idea planning / Focus group)
  
  
• 2018-2020 Oral-B Projects 
  • 2019 Campaign Idea "Clean the Unseen (看不見，才是真關鍵) & Video series\
    • Developing communication strategy and ideas, consumer insight research, and creating video content
    •  Award: First Taiwan team won the "P&G Greater China agency “Best Insight” award"
    • Results:
      (1) Since the "Cleaning experiment video" online, sales volume has increased by 4 times, and adapt the Idea to the entire product line
      (2) “Cleaning experiment video” led 30,000 EC clicks and E-commerce out of stock in a week.
      
      
  • Oral-B China co-op with Jackson Yee "Clean the Unseen (淨界不只所見)"  Video series
    • Coordinate with the brand, agent, and production team, and led the team on the project schedule.
    • Support and develop the idea and 3 video scripts.
      
      
  • Oral-B Genius 10000 Designer co-op with Joe Fang 
    • Arrange co-branding with designer Joe Fang, including KV, Seeding Box Design.
    • Planning and cooperating with 11 celebrities and influencers, created 1.12M ads reach and 47K post engagements.
      
      
• 2019-2020 Saugella annual marketing plan
  • Develop annual campaign idea and communication strategy of 2020, and create brand annual Idea.
  • Execution of the plan, including brand video developing and execution, advertisement budget allocation, professional co-op, WOM marketing, and social platform management
  • Create 17.35M unique reach within budget (TWD 2,100,000) in 2019, and persuade the client to increase digital marketing budget by 3 times in 2020.
  • 2019 & 2020 celebrity social video contents all created ads results well beyond expectations: average engagement rate and video view rate both exceeded 20% and maintain CPV lower than $0.3.