張寅 Tiger Chang
Senior Content Creator and Editor
Data-driven | B2C Marketing | Survive in a fast-paced workplace
Eight plus years of experience in content marketing, social channels management, and SEO copywriting. Successfully established creative and high quality marketing materials for global brands, which include Uber, Nike, Samsung and Cookpad. Incorporate advertisers and products in innovative ways, such as translating client desires into readable content.
[email protected] 0958-928781 Click this icon to download Portfolio
Professional Experience
Freelance Content Creator and Editor • Clients: Uber, Nike, Samsung, myVideo and Cookpad
Creating SEO optimized content and managing blogs for clients. Building up the platform’s content strategies, which include blog posts, press releases, and Google search keyword plans based on the brand's vision and missions.
◆ Conducting content SEO strategies for SWAG.Live, that is an adult entertainment platform. Increased the website SERP first page ranked keyword by more than 282% in 6 months by managing a blog and optimizing on-site copywriting.
◆ Launched the 1st Autumn Promotion Project with the App Store for MyVideo that is one of the first OTT platforms in Taiwan, increasing the re-download users by over 200%.
◆ Managed all the communication channels for Cookpad, which include a Facebook fan page with 1 Million Likes. I optimized a prior recipe photo to create a Facebook post generating 300,000 “reaches”, 600 comments and 400 shares.
◆ Initiated and implemented the Nike Rima Zeidan(瑞瑪席丹) project. Managed product photo shooting and brand story pitching to build up a brand image by creating the first ever Cardio Magazine, that was one of the most important influencer media plans on that spot.
Apr 2017 - Present
Senior Copywriter • Uber Taiwan
Communicated with 3 million users via multiple channels including e-mail, blog, Facebook, LINE@ Messenger, Instagram and in-app messages. Ensured the brand voice was reflected across all copy.
◆ Developed and executed The Chinese New Year Social Campaign by setting up a design style, resulting in increasing the interaction rate by 10 times.
◆ Assisted in the Baby Car Seat Marketing Campaign by conceptualizing “The Safety Perception” among non-users, resulting in the take-on rate increasing by more than 30%.
◆ Analyzed consumer behavior and layout of email to adjust content, improving the email open rate from 20% to 25%, which helped gain new Uber riders.
Oct 2018 - Aug 2019
Chief Editor • Hoop Taiwan Magazine
Multitasked under tight deadlines, such as creating six magazine covers for different clients during a one-year period. Managed the Editorial Team to improve the quality and accuracy of a product.
◆ Led the Rebranding Program by analyzing brand positioning to differentiate between a competitor’s product, establishing a new design style resulting in boosting sales performance by 100%.
◆ Initiated and led advertisement proposal plans by developing and overlooking the marketing strategy for advertisers’ new products to increase the magazine’s revenues by 10%.
Jul 2014 - Apr 2017
Senior Product Management Specialist • Taiwan Mobile
As a product management specialist for MyVideo, developed and maintained video streaming channels for the second largest mobile company in Taiwan. Developed and maintained video streaming channels for the second largest mobile company in Taiwan, as a product management specialist for MyVideo.
◆ Participated and completed a revision program in 2 months to enhance user experiences, such as adding new functions to solve users’ content search problems. Facilitated communication between cross-departments such as marketing, product, design, IT, and content licensing teams to assist product operations on web, iOS, and Android platforms.
◆ Monitored and analyzed channel performances, and consumer behavior on a daily basis, assisting the Marketing Team and Content Licensing Team in gaining users and boosting the watch rate.
Apr 2013 - Jul 2014
Editor • PIXNET
Managed a channel to gain traffic and profit. Operated social media accounts in creative ways.
◆ Increased platform traffic by setting a “page views” record; from 10,000 to 50,000 page views per day, which helped the company gain a profit of 200%.
◆ Managed social media plans to enhance interaction rate by 10 times, during the 2012 Olympics.
Apr 2012 - Apr 2013
Education
2004 - 2008
National Cheng Kung University
Bachelor's degree in Statistics
Certifications
Language
- Google Analytics Individual Qualification
- Google Ads Display Certification
- Google Ads Search Certification
- English — Advanced（TOEIC 925）
