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　　擁有以下三項特質讓我能夠勝任在變化快速的媒體產業工作，第一：勇於接受挑戰並且抗壓性高，第二： 具備學習熱忱且學習力強，第三：喜愛與人互動、接觸，擅於團隊合作。 

       初出社會時曾任職老闆特別助理，曾經將公司商品成功推廣到連鎖超商進行販賣，另外，也負責網路商店的電子商務相關業務及社群媒體的網路行銷，而電商平台的線上客服、行銷、產品銷售、物流等等目前都是一手包辦，更會利用facebook與instagram增加產品曝光率，每次發文觸及人次約1500人左右，同時也增加公司跨區域的客戶與來客量，另外也與中小型企業共同舉辦活動，並多次於公司內部舉辦講座，由於經營者與大部分客群為外籍人士，在英語的環境下無形中增強了英語會話能力。除此之外，也接觸了許多不同的工作領域，例如：外語文件翻譯、協助政府專案計畫的提案與執行、與廠商接洽進行採購相關事宜。 

      進入數位媒體產業的契機是在艾普特媒體有限公司擔任行銷公關，負責行銷宣傳與公司品牌形象維護，約一年內主寫11篇公司對外的新聞消息稿並且多次曝光於動腦雜誌、廣告雜誌、DMA協會，因此爭取到CIO經理人、廣告雜誌等專題採訪報導的機會。同時，也規劃了遠雄房地產、Line購物、萊雅集團、蔡司眼鏡、玉山銀行等數位媒體企劃案皆成功贏得品牌青睞，更勝任5次行銷趨勢報與10次案例電子報的主要企劃負責人，從整體企劃、資料撈取、數據分析、文案撰寫到最後的排版設計及出刊皆參與其中，過程中長時間與數據分析部門溝通協作，將程式語言轉換為行銷語言。在公司品牌形象維護的部分，除了將成效良好之案例多次曝光於雜誌與官網之外，更是公司榮獲2019 ECI Awards《AI專項獎 優秀獎》的主要企劃撰寫人，協助公司站上國際舞台，提升知名度。 

     目前在Wavemaker擔任媒體企劃副理一職，並負責快消品產業的客戶，任職以來，管理以及參與大大小小超過25個專案項目，過程中經常需要向客戶做策略上的提案簡報、提供專案執行時的優化策略、第三方數據的運用、市場上的競品分析等。因為在專案中較常接觸程序化購買，為了精進自己，獲得了google藍帶證書、Google Ads 多媒體廣告認證、Google Ads 搜尋廣告認證、Google Ads 影音廣告認證，也曾管理像CPAS以社群上追求轉換為主的專案類型。同時因為專案需求，除了時常與商周、ETtoday、GQ、美麗佳人、LINE等媒體有廣編稿或是產品派樣的合作，也需要與電視台洽談在節目中做產品置入，從前期的溝通協調、產品拍攝、過稿到活動上線都參與其中，日常工作中除了維護客戶關係之外，也常常需要和多方媒體、公司內部跨部門以及國外團隊溝通和合作。負責的專案中曾與職棒球隊有結合線上加線下的合作獲選動腦年度媒體創意，以及在今年推動台北捷運首次與品牌的進站音樂合作，協助品牌在短短一天之內獲得極大化的曝光量，除民眾的討論聲量大之外，也在同業間有很高的關注度和詢問度。 

     綜合以上，我相信我的個性、經驗、專業知識為這份工作做了充足的準備，感謝您耐心閱讀我的履歷！

     I am Amber Chao from Taipei, Taiwan. I am often described as an out-going and responsible person who is not afraid of facing challenges. Media Agency, as a combination of working in a team, interact with people from different backgrounds and clients of diverse industry, is where I always have a passion at, and with the personal traits of mine, I believe that I am a suitable candidate for this role.

     Worked as a CEO Special Assistant for over a year after I graduated from college, I was lucky to have the chance of taking lead in marketing. Via social media such as Facebook and Instagram, the two most widely used apps in Taiwan, I successfully promoted the products and our business concept of vegan life and animal/ environmental friendly to the Taiwanese society. Nonetheless, my works have brought the attention of brands like Lululemon and FoodNext, gained my company several cooperate projects with these international brands.

     I worked as a PR & Marketing Planner at Adbert Techmedia in charge of marketing and company branding for around a year. I was the major project planner of a data platform, the project represents the company and won the prize of AI Innovation of ECI Awards 2019. As for marketing, I have won several compliments from my supervisors and clients on online campaigns for companies such as Line, Farglory Group, L’OREAL and E.SUN Bank. Also, I played the main role in delivering the company’s monthly operations insight reports for five times. From which not only my ability to programming and copyrighting have increased significantly, my skill of data analyzing and inter-personal communication with the IT department also helped to make the best of the results.

     Currently, I am the associate manager of media planning at Wavemaker and is in charge of clients in the FMCG industry. During the tenure, I managed and participated in more than 25 campaigns, also earned several certificates from Google. It is necessary to deliver a presentation for clients on media strategy, optimization strategy, use of third-party data, and analysis of competitor in the market in my role. During execution stage, programmatic, conversion campaign like Facebook CPAS, advertorial and sampling cooperation with vertical site, and product placement on TV program are all the main media type that I need to cooperate with. In addition to maintaining customer relationships, I play the main role to participate in coordination and negotiation with multiple media platforms, inter-departmental and regional teams as well. Within the projects I have in charged, the campaign which cooperate with the professional baseball team combined online and offline was selected as the Brain Magazine’s Agency and Advertiser of the Year. In 2022, the market first cooperation with Taipei MRT that changed the arrival music to the brand's iconic song brings great benefits. In addition to earning high volume from public discussions, it also has a high degree of attention among the industry.

     Starcom is no doubt one of the most potential company in the industry. With the proven ability to work in a fast-paced environment with a high sense of adjustment, I believe that my personality, experiences, professional know-how have prepared me well for this job, Thank you for your time and I am looking forward to becoming a part of Starcom.