Alex Lu

Comprehensively trained with traditional advertising in study; proficient digital marketing and cross-border e-commerce while embrace innovative crowdfunding startup. Later educated with the art of administrative language in scrupulously government regulated organization.

Department Manager @ Backer-Founder

Taipei，TW. [email protected]

Education

Pennsylvania State University

Major: Advertising/Public Relations

Minor: Psychology

Language

Chinese(Mandarin)

English

Experiences

Department Manager, Backer-Founder, Oct 2020 - Now

I managed a 7-person team with crowdfunding project specialist and brand agent e-commerce. I am responsible for the operation, hiring and training, and directing of crowdfunding projects and brand e-commerce, and I have increased profit of my department by 2 times.

Supervise the execution of projects in the US and Taiwan, including video producing, page design, copywriting, reward plan, ads, KOL planning and post-campaign management.
Achieved annual profit milestone for department.
Review the evaluation of products and markets and terms of collaboration.
Restructured team function adapting organization growth from 60 to 120 employees.
Create a project and work-hour database and instructions for new hires and assistant manager training.
Actively participate in management discussions such as company values and management systems.

Crowdfunding Specialist, Backer-Founder, May 2019 - Oct 2020

One-stop services to take care of all your needs for localizing your crowdfunding campaign, including page & video design, pre-launch testing, advertisement, PR, and post-campaign management.

Crowdfunding projects
Crowdfunding supervisor
Branding and e-commerce

Branding Manager, SOL WOW, Aug 2018 - May 2019

Branding and design management of a quality vegetarian brunch restaurant.

Branding and loacal marketing
Business management

Cross-border E-commerce Specialist, TAITRA (Nonprofit Organization). Aug 2017 - Aug 2018

Provides a quality-assured process of cross-border merchant acquisition to facilitate an open flow of business between global marketplaces and Taiwanese merchants.

Business event planning indcluding forum, exhibition and business matching
Provides cross-border e-commerce solutions
Supervise online advertising
Website management and operation

Marketing & Advertising Specialist, ZENLET (Crowdfunding Startup). Dec 2015 - Mar 2017

Oversees 3 team member and manage annual/seasonal marketing plans and sales goal, includes crowdfunding, press, advertising, e-commerce management and business development.

Crowdfunding Projects

Planned, executed and supervised over 30 crowdfunding projects with pledge amount over 350 million TWD.

For each product we introduce, we create a tailored range of localized strategies, including creating and adapting copywriting content, video remake, creating advertisements relevant to the local audience and delivering executed exposure through in-depth PR.

2017 DATE SUMMIT

Organized the largest e-commerce summit in Taiwan with over 1500 attendees. Invited 27+ industry leading speakers from 11 countries includes Google, Amazon, Facebook, Microsoft, Twitch and ZALORA.

ASEAN and China E-Commerce Forum

Invited well-known E-Commerce platforms from Singapore, the Philippines, Vietnam, China. Attracted nearly 200 Taiwanese company participants and conducted over 160 business meetings.