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徐偉哲 Wayne

我是一個有經驗、享受思考的UI/UX設計師,有過從無到有獨立設計全新平台產品的經驗、也重構過整個複雜難用平台的使用者體驗,本身擅長察覺細微事物、喜歡觀察與透析人的行為意涵,有良好的溝通彈性與邏輯能力,尤其擅長整理、處理複雜的問題。

Portfolio: Medium (主要專案說明)   Behance (次要視覺展示)
Mobile:0909607406|E-Mail:[email protected]

Taipei, Taiwan

專長

  • 從無到有設計數位產品、平台幫助使用者解決他們的痛點或優化現有產品之使用者體驗
  • 熟悉與設計多種平台產品,包含響應式網站、iOS和Android的APP
  • 進行使用者實地調研,彙整使用者旅程、製作低保真Wireframe、高保真UI設計、互動Prototype和設計規範

工作經歷

Blacklake 上海黑湖網絡科技有限公司|產品設計師|Mar 2018 - Jan 2020

產品設計師
Blacklake有個「B2B的智能製造平台」主在「提昇製造業工廠協同效率」,達成:

  • 在產品體驗受到客戶怨聲滿滿時主導、完成產品的全面UX升級
  • 獨立調研、撰寫PRD,完成產品內部營運模組的重構與UX升級
  • 接獲專案,設計平台中的「績效模組」幫助客戶完成工人績效核算
  • 優化平台掃描QR code功能的手機端操作,整理複雜資訊結構
  • 進行工廠實地訪查調研,並彙整數據、整理資料、幫助決策
  • 整理、彙整、歸納整個平台複雜的功能結構與龐大數據輔助團隊
  • 製作可點擊的Prototype與使用者進行易用性測試


Sharelike 享萊股份有限公司|UI/UX設計師|Nov 2014 - Mar 2018

UI/UX設計師
Sharelike有一個「B2B的互動行銷平台產品」主打「櫃檯互動行銷」,達成:

  • 主導UI/UX設計全新票券系統進行櫃檯行銷,完成從無到有的產品設計
  • 設計「票券線上分享」的Mobile端產品,讓消費者透過手機互相分享票券
  • 深度參與所有產品的實地訪查調研,並彙整數據、整理資料、幫助決策
  • 與超過20位的使用者進行訪談,深入觀察、了解使用者行為習慣
  • 進行公司產品的「UI設計」與「響應式設計」並產出相關文件
  • 製作可點擊的Prototype與用戶進行易用性測試
  • 製作動效設計影片與拍攝、剪輯產品示意影片以闡述概念、宣傳產品

視覺設計師
建構品牌的所有企業形象識別,達成:
  • 完整建構品牌形象識別、官方網站、名片、產品說明會活動周邊
  • 3年的Facebook、Google廣告Banner設計
  • 多組搭配數位行銷的Landing Page

學歷

實踐大學|學士|媒體傳達設計(創新媒體組)|Sep 2010 - May 2014

除本科系學位,額外參與「設計管理學程」

經歷:多媒體互動設計、數位影像製作、設計專案行銷、設計管理


技能&作品集


使用者體驗設計

  • 計畫與執行使用者測試
  • 發現與評估使用者需求
  • 引導團隊進行產品開發流程
  • 繪製使用者旅程、原形圖
  • 製作可互動的Prototype
  • 撰寫產品說明文檔(PRD)


使用者介面設計

  • 設計手機、網頁的高保真原形圖與介面
  • 定義設計規範與視覺語言
  • 擅長使用Axure PR、Sketch、Zeplin、Photoshop、Illustrator、After Effect


其他技能

  • 與各種職位合作、溝通的彈性
  • 組織會議報告講演
  • 產品專案時間管理與進程推動

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製造業複雜軟體的使用體驗困境
2019.11 - 2020.01

該產品為運行在「筆電、平板與手機」、幫助製造業解決「工廠生產流程間合作問題」的「SaaS」系統。

 我的責任是主導「UX優化專案」,並負責從「專案發起」到「結果追蹤」包含:「專案管理、會議組織、使用者調查研究&體驗設計」。

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服務業櫃檯互動行銷的新契機
2015.12 - 2018.02

該產品為一個「以手機號碼做帳號、不需APP」的「櫃檯互動行銷」平台。


我的責任是設計平台上新的「櫃檯互動票券系統」,並負責「初期定義、中期設計、後續迭代」,包含「使用者調查研究、使用者體驗設計與介面設計」。





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Wayne Hsu

I am an experienced UI/UX designer who enjoys thinking. I have experience in independently designing products from start-to-finish. I also have the experience in leading the UX optimization of a large-scale product. I consider myself as an analytical, observant, and conscientious person. I also have strong communication skills and I’m good at dealing with intricate problems.

Portfolio: Medium (Project introduction)   Behance (Visual representation)
Mobile:0909607406|E-Mail:[email protected]

Taipei, Taiwan

Expertise

  • Designing end-to-end software solutions to meet customer's needs and solve their pain points and optimize the UX for the current product.
  • Familiar with designing and creating workflows to suit multiple platforms, including responsive websites, iOS and Android apps.
  • Conducting user research and analyzing collected information. Creating user flows, low-fidelity wireframes, high-fidelity UI mockups, interactive prototypes and design systems.

PROFESSIONAL EXPERIENCE

Shanghai Black Lake Network Technology Co Ltd|Product Designer|Mar 2018 - Jan 2020

Product Designer
Blacklake provide SaaS that helps to improve the efficiency of collaboration between manufacturing workers.

Achievements :

  • Leading a successful UX optimization of an entire SaaS platform to solve clients' pain points.
  • Reconstructed internal operation modules with user friendly solution.
  • Designed the performance modules to help client assessing workers performance.
  • Optimized the QR code scan function and reconstructed the complicated information structure.
  • Conducted the onsite visit and user research in factory. Analyzed the collected information to help making decisions.
  • Organized, collected, and analyzed the intricate data and product flow to facilitate the team communication.
  • Created the clickable prototypes for the usability testing.


Sharelike Co.,Ltd|UI/UX Designer|Nov 2014 - Mar 2018

UI/UX Designer
Sharelike has an interactive marketing platform help doing counter marketing for the service industry. 


Achievements :

  • Designed and led the new marketing software development for coupon, gift card as loyalty program from end to end.
  • Created user flow and designed coupon sharing function for viral marketing on Mobile devices.
  • Deeply participated the onsite visit and user research for all products, collected and organized the data for decisions making.
  • Interviewed with more than 20 users, deeply observed and understood the user behavior.
  • Created high-fidelity UI mockups with responsive design and product requirements document.
  • Created the clickable prototypes for the usability testing.
  • Created motion design videos. Filmed and edited the products demonstration videos for sharelike marketing.

Visual Designer
Built the brand image by re-design the C.I.S., official websites, and business card.

Achievements :

  • Designed Facebook and Google advertising banners for 3 years.
  • Designed multiple landing pages for brand marketing.

EDUCATION

Shin Chien University|Bachelor Degree|Departments of communications Design|Sep 2010 - May 2014

Attended the Design Management Program.

Experienced Creative Media Design, Digital Film Making.


SKILLS & PORTFOLIO


User Experience Design

  • Planning and running user testings 
  • Identifying and evaluating user requirements
  • Conducting the product development process.
  • Illustrating user journey, process flows, and wireframe
  • Making clickable prototypes
  • Writing product requirements document.


User Interface Design

  • Designing UI mockups and interactive prototypes for websites and mobile apps.
  • Defining design systems.
  • Knowledge of design software and tools Axure PR、Sketch、Zeplin、Photoshop、Illustrator、After Effect


Soft Skills

  • Strong communication skills to collaborate with various roles.
  • Organizing the meet and deliver the internal product requirements speech.
  • Excellent time-management skills to deliver task on time.

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UX Predicament of intricate manufacturing software

2019.11 - 2020.01

It's a SaaS on laptop and mobile device that help improving the efficiency of collaboration for manufacturing industry.

My duty of the project is leading UX optimization of the platform from i
nitiating the project to tracking the result. Including project managing, meeting organizing, user research and user experience design.

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Bright options for interactive marketing in Service Industry
2015.12 - 2018.02

It's an interactive marketing platform that using cell-phone numbers as customer accounts with no need to download any apps.


My duty of this project is designing the whole new coupon system from problems defining, solutions providing, to product iteration. Including user research, user experience design and user interface design.

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