Abbie Tsai
Taipei,Taiwan • 1991/07/17 • [email protected]
Product Management | Retail & E-Commerce | SaaS | Marketing strategy
Skills
Agile Project Management • Problem Solving • Product Strategy • Product Data Tracking and Analysis
- 6+ years of digital product management and strategy planning experience in Retail & E-Commerce and FinTech industry.
- Leading 10+ projects which cover WEB , iOS , Android APP , Admin, and having 0-1 & 1-100 experience during product growth.
- Skilled in product planing, user flow design, and coordinating with cross-functional team member, including engineering, UIUX designers, and operations to bring product to market successfully.
- Effectively tackle problems with Agile method and product data analysis.
- 2+ years of experience in digital marketing strategy planning and e-commerce website operations.
Work Experience
Product Manager | SHOPLINE
2022 . 2 - until now
- Responsible for planning the promotion functionality, offer various discount settings such as BOGO, membership tier reward to enhance merchants' promotion strategies, resulting in a 5% growth in GMV for adopted merchants.
- By addressing the unmet needs of merchants in coupon creation and providing them with practical solutions, empower KA merchants to attract more customers, increase sales, and get more orders.
- Implemented KOL profit-sharing by order or product mechanism to assist merchants in gaining more traffic and revenue.
- Investigate the potential of the Taiwanese group-buying market, assess merchant demands, understand user needs, conduct a product competitor analysis, and prioritize feature planning and scope development.
Product Owner & Business Owner |DDT, Cathay Financial Holdings
2017 . 8 - 2021 . 4
Responsible for MyRewards App which with 2,000,000+ users and 500,000+ monthly active users by product optimization and iteration.
Points exchange e-voucher service ( 7-11 , Edenred , Systex , FamilyMart ) 2017 . 8 - 2019 . 10
- Defining of prioritized product roadmap based on key business drivers, competitor analysis and user-driven research.
- Optimize and refactor ''voucher exchange'' user flow, reduce customer problems by at least 12.7%.
- Optimize ''my coupon'' UIUX , reduce customer problems by at least 5.5%.
E-commerce website Revamp 2019 . 2 - 2019 . 8
- Revamp TreeMall E-commerce system and optimize front-end user experience.
Third Party Service API Platform (with KLOOK , FunNow , Inline , EZTABLE , ezding...) 2019 . 2 - 2021 . 4
- End to end build up Third Party Service API Platform ecosystem to one-stop service.
- Build relationships and negotiate with partners for external cooperation opportunities.
- Create user flow and wireframes around user needs and product spec include CMS.
- Integrate 3rd party API to provide restaurant, travel, movie reservations and other services to members.
Marketing Strategy Specialist |Digital MKT, Shin Kong Life Insurance
2016 . 5 - 2017 . 7
- Responsible for SKL online insurance annual marketing strategy and media buy.
- Hands-on marketing programs in social media management (FB & YT), video proliferation , KOL corporation .
- Online insurance website (PC&Mobile) SEO.
Marketing Specialist | Foxconn Technology Group
2015 . 4 - 2016 .5
- Responsible for streaming music APP go to market strategy and digital media advertising.
- Official website SEO and APP landing user flow optimization .
Digital Account Executive | MRM , McCann Worldgroup Taiwan- 4A Advertising Agency
2014 .7 - 2015 .4
- Responsible for digital advertising campaign planning proposal and execution . (Bosch, Subway , The Balvenie...)
- Online social media management and issue operations .
EDUCATION
National Tsing Hua University Nan-Da Campus| Hsinchu , Taiwan
September 2009 - June 2014
Bachelor of Art & Design
