Product Owner & Business Owner |DDT, Cathay Financial Holdings
2017 . 8 - 2021 . 4
Responsible for MyRewards App which with 2,000,000+ users and 500,000+ monthly active users by product optimization and iteration.
Points exchange e-voucher service ( 7-11 , Edenred , Systex , FamilyMart ) 2017 . 8 - 2019 . 10
- Defining of prioritized product roadmap based on key business drivers, competitor analysis and user-driven research.
- Optimize and refactor ''voucher exchange'' user flow, reduce customer problems by at least 12.7%.
- Optimize ''my coupon'' UIUX , reduce customer problems by at least 5.5%.
E-commerce website Revamp 2019 . 2 - 2019 . 8
- Revamp TreeMall E-commerce system and optimize front-end user experience.
Third Party Service API Platform (with KLOOK , FunNow , Inline , EZTABLE , ezding...) 2019 . 2 - 2021 . 4
- End to end build up Third Party Service API Platform ecosystem to one-stop service.
- Build relationships and negotiate with partners for external cooperation opportunities.
- Create user flow and wireframes around user needs and product spec include CMS.
- Integrate 3rd party API to provide restaurant, travel, movie reservations and other services to members.