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Wang, I-An (Abby Wang)

A lively, cheerful and optimistic yet careful person who always thinks positively and trying the best to execute on difficult tasks. 

Previously worked in PR agency for organizing fashion shows and product launching events. Then, noticed how important the digital marketing trend is in the future, so chose the job as a Planner Supervisor in a new media agency. Currently as a Marketing & PR in Tun Group and in charge of all marketing and PR details for two LVMH brands: KENZO and Emilio Pucci.


I am confident in my abilities to produce and while I prepare for the worst, I do the work necessary to tilt the odds that the best will happen.

(+886) 976-443-622
Taipei, Taiwan

Education


Fu Jen Catholic University

Sept. 2009 - June 2013

Bachelor, Italian Language & Culture,  


Università per Stranieri di Perugia

June 2010 - Feb. 2011 
Scholarship Exchange Student, Italian Language, Literature and Economic, 27/30

Work Experience

Tun Group International Co., Ltd.,  Aug 2016 - PRESENT

MarCom Specialist

  • In charge two brands of LVMH group brands KENZO and Emilio Pucci.
  • Annual marketing planning and budget allocated.
  • Enhance the brand awareness, media relation maintenance, and sample loan. 
  • Communicate and the main contact window with APAC HQ.Press day planning and execution independently.
  • Running and planning the promotions with department stores.
  • Maintain the relationship with the department stores to earn the resources for exposure.
  • Achievements:
    - Holding the first KENZO press day since the distributor changed and generated more than 2.5M PR exposures.
    - Executing the consumer events of KENZO Pop up café truck to elevate the brand awareness through the events and through the social media influence.

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Phimedia Strategy and Technique Limited ,  Aug 2015 - Aug 2016  

Planner Supervisor

  • Plan and coordinate the annual online/physical marketing event and campaigns.
  • Support brands to redefine and implement a communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
  • Digital content and social media management for official webpage, Linkedin, Twitter and FB.

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STARFiSH Concept International Co., Ltd.,  Jun 2013 - April 2015

Public Relations Executive 

  • Organize PR events including fashion shows, new product and service launch events, international press conference 
  • Develop brand marketing strategy, maintain and protect enterprises' reputation and public relations 
  • Distribute press kit and copy writing to targeted media 
  • Implement the brand media strategy with all relevant media participants (women’s and professional magazines, television, bloggers, influencers..) to achieve 360° communication (new media, social networks,…) 
  • Reach the KPIs of each Brand and evaluate the effectiveness of PR strategy 
  • Brands: 
    ZARA HOME, PANDORA, Goyard, Glenfiddich, Balvenie, Massimo Dutti, Jaeger-LeCoultre...

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Internship

Hearst Magazine (ELLE Taiwan), Dec. 2012 - June 2013 

Marketing Assistant (Intern) 

  • Collect and monitor competitors' (VOGUE, COSMOPOLITAN) activities in the market to perform related analysis report

  • Assist all marketing events

  • Translate ads from Chinese to English 



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99Cellar AP innovation Co., Ltd., Sept. 2011 - May 2012

Translator (From Italian to Mandarine)  

  • Translating Italian winery information for commercial videos and put subtitles on video as well.  

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Skills


Language 

  • English: TOEIC 890
  • Italian: CILS B2


Computer

  • PC and Mac, Microsoft Word, Excel, PowerPoint, Photoshop 


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