Abhinav Nakirekanti

9535468052
Email


Interests

Technology, Marketing, Product Development and Analytics


Skills
Adobe Insight, Adobe Sitecatalyst, Tealeaf, MS Office suite

Education
Bachelor of Engineering in Mechanical Engineering
Birla Institute of Technology and Science, Pilani

JUN '08 - MAY '12

Experience

Dell Global Analytics
Senior Business Analyst

With the Marketing Analytics team:
  • Worked with an external vendor team to build a model that attributes the RUM metrics based on customers' journey history
  • Led traffic and campaign analyses of APJ enterprise business
  • Published scorecards and analysed quality of traffic flowing through Techpageone.dell.com, a Dell sub-domain featuring news on products and services for enterprise clients
  • Worked with vendor teams to build multi-channel attribution models to segregate traffic entering the enterprise section of Dell.com
JUNE '14 - Present



Dell Global Analytics
Business Analyst

With the Online Analytics team:
  • Used web metrics to identify customer patterns for selections between custom-configured sets (Full catalog) and standard configurations
  • Identified potential leads by tracking customers dropping out of the checkout process in Dell Canada
  • Created an executive dashboard featuring the performance of various tools used by the Online Analytics team


JUN '12
JUN '14
Frost & Sullivan
Analyst Intern

  • Instrumental in the assessment of the stability and ROI of dealer management systems across 3 states for a leading Indian manufacturer of commercial vehicles, encompassing contact with existing dealerships, to set up a similar system for the client
  • Involved in drawing correlation between the market share of petrol/diesel engines and the prevailing fuel pricing in Indian market


JUL '11
DEC '12
Ogilvy & Mather
Creative Copywriter

  • Wrote copy for print advertisements launching Vodafone’s special ticketing services campaign for the Bangalore-Chennai bus route
  • Worked for Bingo and Titan to develop radio spots and print advertisements respectively


MAY '11
JUL '12

Hobbies
Trekking, Reading books and Graphic Novels, Photography

Achievements
Dell On-the-Spot award FY15 Q3
CAT 2011 - 99.97 %ile
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