Abraham Rafael (李偉雄)

Abraham is an experienced digital marketing professional with an MBA focused on digital marketing and business analytics from 靜宜大學 Providence School of Business Administration, Taiwan and a Micro-MBA from Wharton University, USA. Besides being the president of the Indonesia Student Body at Providence University, his expertise in the work-related fields includes leading ATL marketing strategies, including UI/UX website development, SEO/SEM, data analytics, design graphics, and a managerial role. He has experience in the data analyst and FMCG industries, including experience in the rapidly growing Figma, Tableau, Python programming, and SQL databases. Fast-paced work environments are what keep him the most excited!

  Taichung City, Taiwan


Competitions, Projects & Awards

1st winner Business Plan Competition

The theme of the competition, "Inviting the Indonesian Diaspora to Contribute to the Nation in Global Society Through the Creation of a Business", was chosen to encourage Indonesian students in Taiwan to make use of Indonesian elements that solve existing problems.

1st Class Honor (Best 5)

Graduating with a 2-year diploma in "Digital Media, Web Design, and E-Commerce" at 靜宜大學 Providence University, Taiwan, I came out with a distinction score of grade 4.0 out of 4.3. Proficient in executing design ideas, UI/UX analysis, conducting above-the-line marketing, and collaborating with the management within the field.

Localization in Vietnam

• Communicating on various marketing-related projects in Mattermost and Notion.
• UI planning and design using FIGMA.
• Redesigning elements and translation for localization.
• Conducting SEO and market research.

Activities in bachelor's degree in Indonesia

As the 2nd winner of the marketing plan competition held by HP Indonesia, I was rewarded with a 75% scholarship to study at Bunda Mulia University. To maintain the scholarship, it requires a minimum score of 80 in every subject. Besides my academics, in 2015-2016 I was elected as the president of the marketing student body in my major. I also actively attend a lot of marketing and management competitions and won some of them.

This is one of the video projects that I've directed for the Calligraphy class at 靜宜大學 推廣教育處. With the support of my video team, we created the first commercial video during our studies in my Associate degree in Digital Media and E-commerce class.

Work Experience

March 2022 - May 2022

Digital Account Executives

Ringier Trade Media Ltd.

Organize business match-making arrangements for interested clients within the Southeast Asia region
Responsible for data listing and data skimming (cleaning, organizing, analyzing)
Communication by answering essential inquiries from stakeholders
Initiate international phone calls to foreign executives to promote our events.

September 2021 - January 2022

Digital Marketing Intern


• Collaborating in various marketing-related projects with Digital Marketing teams and related teams by using Mattermost
• UI planning and design by utilizing FIGMA
• Redesigning elements for localization
• Conducting market research

April 2020 - July 2021

Junior Graphic Designer

Providence University

• GMBA Catalogue Brochure
• Graduation Project
• 海青班 promotional video
• 海青班 class t-shirt design
• 40期海清班 Catalogue Brochure

February 2017 - February 2019

General Manager

PT. Tri Tunggal ESA

• Manage the business circulation through all the divisions
• Maintain the relationship with the main customer
• Recruiting a new employee
• Develop a strategy of work for each division
• Conduct market research
• Develop and implement new marketing ideas
• Execute import activities
• Evaluate employee
• Responsible for reporting all company activities to the Director

April 2016 - October 2016

Assistant Brand Manager

PT. GabaG Indonesia

• Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters
• Manage and execute ATL marketing
• Managing Company website and E-commerce
• Develop a new marketing strategy in the digital sector
• Conduct market research
• Assist manager to do promotional marketing


Mar 2021 - Dec 2022

Providence University 靜宜大學

Master of Business Administration

Mar 2019 - Dec 2020

Providence University 靜宜大學

Diploma in Digital Media and Web Design

Aug 2012 - Dec 2016

Bunda Mulia University

Bachelor of Digital Marketing

Soft Skills

  • Adaptability
  • Leadership
  • Project Planning
  • Time Management Skills
  • Efficient Management
  • Communication Skills


  • Indonesian — Native or Bilingual
  • English — Professional
  • Chinese — Intermediate


Design Tools

   Illustrator      Photoshop      InDesign      Figma      Notion   

Tech Stack

   Microsoft Office      Google Data      Python      WordPress & Wix      Tableau   


Oct. 2018

Wharton Online Alumni (MBA micro-master class)

Jun. 2022

Michigan University Online

(Python for Everybody Specialization)

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