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Adel Sherief 

Head Of Marketing 

Experienced Strategic Marketer with over 10 years of experience effectively managing marketing projects from conception to completion. Google Certified for digital marketing, Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. Pragmatic and result oriented, I am determined to build a better presence wherever 

   +971569737392
  Dubai, United Arab Emirates 
   Portifolio 

Experience

Head of Marketing [BlackOak- Real Estate] [Dubai - London]

November 2021 - Present

  • Develops and implements strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services.
  • Develops and manages sales/marketing operating budgets.
  • Responsible for achieving aggressive monthly targets.
  • Manages daily growth and development of assigned campaigns. 
  • Plans and oversees advertising and promotion activities.
  • Formulate, organize and develop marketing activities by identifying the property trend and new market opportunities. 
  • Manager social media activities with in house team and the third-party provider .
  • Update knowledge of sales-related legal documentation and property management.
  • Identifies, qualifies, and cultivates new sales opportunities through multiple mediums.
  • Manage overall sales and marketing activities that include market research, sales presentations, analysis of sales and marketing trends, advertising, and marketing promotional events.
  • Influences, communicates, motivates, and inspires team members to achieve departmental objectives.

Head of Marketing [GPS Marketing Agency] [Dubai]

 January 2021 - December 2021

  • Craft strategies for all Companies accounts managed by the Agency, including Digital, Advertising, Communications and Creative. 
  • Prepare and manage weekly ,monthly, quarterly and annual budgets for Every account Marketing.
  • Identify the Account Leads and deals target and prepare cost estimation for the client account throughout the contract period. 
  • Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube, snapchat, TikTok and drive content creation.
  • Manage SEO. 
  • Monitor competition (acquisitions, pricing changes and new products and features) Analyze data to monitor revenue performance and uncover areas for improvement.
  • Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Set, monitor and report on team goals.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts.
  • Analyze consumer behavior and determine customer personas depending on the feedback on Leads. 
  • Coordinate sales through connecting leads to Clients CRM Systems or Sheets.
Achievements:
  • The Agency Became one of the most influenced Digital Agencies in Dubai Awarded 3 times best social media agency in dubai.
  • success stories all over the clients base as i have meet all the clients objectives and exeeded it comparing to the Intial ROI provided.
  •  My plans and contribution resulted in maintaining the number of clients and increasing the team to be double from the starting day. 

Digital marketing Manager [Padra Medical Center] [Dubai]

 June 2020 - December 2020

  • Effectively managed creative projects, promoting a superior Medical center image. 
  • Implemented and managed Social Media Marketing Campaigns, Google ads, and daily SMS campaigns with a 150,000 AED per month paid and unpaid, manage to result in a 150% sales increase per quarter. 
  • Managed Both CRM and Sales systems to check the lead flow, with daily lead source reporting. 
  • Developed and maintained internal and external relationships, which were crucial to company enhancement and success. 
  • Assessed the strategies of competitors, while avidly working to increase our own productivity. 
Achievements:
  • My plan helped to increase the sales by 250% after 45 days.
  • Created new Modern website SEO friendly .
  • Managed Paid Campaigns Through all Social Media (FB&Ins, Snapchat, Twitter, TikTok) and Different Kinds of Google ads.   
  • Successfully Managed Marketing & Sales (Call Center) daily operation.

Digital marketing Accounts Manager [Farahat & co] [Dubai]

 June 2018 - june 2020 

  • Conduct and manage 5 company accounts using Analytics and Reporting Tools.
  • On-site optimization and content management for all company websites based on Keywords research via CMS (Shopify and WordPress). 
  • Topic research based on customer interest and behavior & trends nationally and internationally based on the targeted country. 
  • worked with and Monitor SEO. SEM, CRM, and Created countless landing pages using CRM. 
  • Content creating and managing Outsource Copywriters for Arabic and English blogs, post, and E-mail Marketing. 
  • Conduct a guest posting and press release. 
  • Create and Update the KPI for all websites and prepare weak Ranking and health reports. 
  • Create weakly Keywords rank analysis for all websites to enable taking a decision for the weekly plan. 
  • Research for new techniques and new strategies to reach the customer and generate leads.

Achievements: 

  • My plan and contribution resulted in a 200% increase in company website traffic and a 245% increment in inquiries for the first year. 
  • Created around 3 new websites version multilingual that drives traffic and inquiries on a daily base. 
  • Managed a team of copywriters, designers, and developers indoors and outsourced teams. 
  • Manage budget & execution of the Account Marketing Plans with Sales. 
  • Review and suggest Account business opportunities, on the category level, to identify growth opportunities.

Digital Marketing Director [FreeWings Developing Team] [Mansoura]

 June 2015 - March 2018

  • Managed a group of (Web designers and developers Android developers - Graphic designers - Sales) 
  • Served 9 clients from two countries giving a long list of queries in all fields and conducted support after the delivery. 
  • Assigned to web designing, SEO, and SEM for all projects and successfully achieved all targets. 

Front End Web Developer  [Socyle] [Mansoura]

 Feb 2016 - Aug 2016

  •  Responsible for all customers websites design from markup tell the delivery to the back-end developer.
  • Writing and editing content
  • Designing web page layout 
  • Determining technical requirements
  • Updating websites
  • Creating back up files and debugging code problems. 

NGO Experience

Team Leader [Expo Dubai 2020] [Dubai]

 Nov 2018 - March 2022

  • Managing a team of 12 Volunteers to represent UAE in Expo. 
  • Helping the community to have the world as a guest on the land of UAE.
  • We are helping in creating an unforgettable experience for all the guests that are coming from all over the world, create benefits for myself personally and professionally.

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Organizer & Planner [Google Student Club Mansoura University][Mansoura]

 Feb 2015 - Jun 2016

  • Handling any activities in Mansoura University campus (Booths, info-session, main event).  
  • Technical preparations (website event form, Light, Sound, Decorations and other ).
  • Check the venue before the event to make sure that everything is going well. 
  • Generate innovative ideas. 
  • Support other committees need.

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Fundraiser [Tedx Mansoura University] [Mansoura]

Sep 2014 - Aug 2015

  • We made analytics for the market and willingness of the targeted companies for sponsorship and abilities to give cash or in-kind sponsor 
  • Managed The creation of the sponsorship Kit.
  • Contacted a lot of firms for sponsorship opportunities.
  • Got the fund for the project and the big conference at the end of the summer first 
  • Convinced almost all of the targeted companies and different flexible packages of services that will be provided by both entities throughout events and booths that we held to tell the conference.

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Education

B. Acc English-Section  [Mansoura University] [Mansoura]

Sep 2012 - Jun 2016

  • Studied many business-related subjects that enabled us to have a vision of how to analyze the whole country economically status small firms or corporation, throughout many case studies and real-time practice that enabled us to be an effective part of firms labor system.

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Android Apps Development Scholarship [Google ] [Cairo]

 Feb 2016 - May 2016

  • One Of The most productive applicable educational experience that I've ever had, started learning depending on self-practice and learning new code weekly for a specific platform as android apps developing, learning and creating 4 apps tell the final project and graduation was at AUC.

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Skills


Technical 

  • Marketing tools (Ahrefs, Semrush) 
  • Social media management
  • E-Mail Marketing Campaigns 
  • Search Engine Marketing
  • SEO (Search Engine Optimization)  
  • Google ads management
  • Google tag manager
  • Google Analytics
  • Google my business 
  • Link Building
  • HTML, CSS, JavaScript
  • CMS  (Wordpress ,Shopify)
  • Illustrator, Photoshop
  •  Microsoft Office
  • CRM Systems

Transferable

  • Marketing Strategy 
  • Budget managment
  • Researching 
  • Project Management  
  • leadership  
  • Public Relation Maintaining 
  • Negotiation
  • Motivating 
  • Customer Service      
  • Event Management
  • ROI
  • CRO 


Adaptive skills

  • Lead Generation
  • Team Working
  • Creative Thinking 
  • Reporting 
  • Tenacity
  • Data analytics
  • Leadership
  • Networking 

Languages

  • Arabic: Mother Tounge 
  • English: Full proffessional proffieciency
  • Japanese: Elementary
  • French: Elementary

Hobbies

  • Learning Languages (Japanese - Spanish,....) 
  • Photography and videography 
  • Event Management and participation 
  • Audience Behavior analysis
  • Long Distance Running
  • Latin Music and Dance