Alan Y.L. Tsai

Expert of business development, channel management and branding penetration.

  New Taipei City, Taiwan

I have over 20 years working experience in business development, channel management and branding fields. Currently, I am leading  a Taiwan branch office of a cross-nation company which is Hong Kong bases.


I graduated from National Cheng Kung University (NCKU) EMBA in 2013, hence I have many good friends/connections in various professions. I have TOEIC Gold certification at 900 scores as well as I also keep on learning Japanese.


Although I have been working over 20 years, I am still passionate for learning new knowledge/skills. And I'd love to share my experience to young generation that can help new company(s) to achieve its/their sales goal sooner. 

WORKING EXPERIENCE (the latest 5 companies)

Sales Manager  •  Thinking Group, Taiwan

Apr 2018 - Nov 2020

1. Y2019 sales increased by 20% year-on-year Y2018.

2. The proportion of Top-1 customer sales has dropped from 38% to 29%.

3. The proportion of  Online sales has increased from 16% to 25%

4. New channels development: 5 new channels, over 300 stores coverage.

Sales Manager  •  Erato Audio

Dec 2016 - Mar 2018

1. Sales is around USD 5M annually from JP, HK, SG, TW and CN

2. New territories/countries business development (MY, IN, TH...etc)

3. Social media and digital marketing planning for new products. (substitute Marketing Manager) 

Director of Commercial Center  •  GIXIA Group

Mar 2015 - Dec 2016

1. Established the SONICMAZE! branding spirit, image and strategy. 

2. Business model development.

3. Brand Promotion



Branch Manager in Singapore •  Silicon Power

Mar 2013 - Mar 2015

1. Sales is around USD 3.4M annually from SG & MY.  

2. New distributors business development in SG and MY.

3. Established Singapore branch office.

Sales Manager  •  Commtiva

Oct 2008 - Mar 2013

1. Sales is around USD 2M annually from SG, MY, JP, ID and IN 

2. New territories/countries business development (PH, TH...etc) 

3. OEM/ODM products developments experience for clients  in US (T-Mobile), ID (SmartFren), IN (Miromax)...etc.

EDUCATION BACKGROUND

Sep 2011 - Jul 2013

National Cheng Kung University (NCKU)

EMBA

Sep 1996 - Jul 2000

TamKang University

Department of English 

SKILL

Business Development


  • Business Strategy
  • Channel Management
  • Multi-channel Retail
  • Competitor analysis
  • Business research

Branding & Marketing


  • Multi-channel Marketing
  • Product Marketing
  • Brand penetration
  • Brand Management

Language


  • Chinese: fluent
  • English:  fluent
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