Alex Rojas

Directing Water Solutions for Central Basin District, CA

Central Basin Municipal Water District CEO Alex Rojas directs all operations of the Central Basin Municipal Water District, which furnishes water to approximately 2 million people in Southern California. Among his responsibilities, Alex Rojas develops cross-functional teams to achieve policies enacted by the company's board of directors. To deliver recycled water across the Central Basin Municipal Water District, he also implements engineering and construction projects to maintain 80 miles of infrastructure.

Since joining Central Basin Municipal Water District, Mr. Rojas has created and executed marketing plans to achieve sales growth objectives. This includes orchestrating outreach initiatives to engage the general public and community organizations. Today, close to 24 cities, retail water agencies, and municipalities have partnered with Central Basin Municipal Water District to ensure the reliable delivery of high-quality clean water to their customers.

Over the course of his career, he has held membership in multiple professional organizations. These include the San Gabriel Valley Civic Alliance and the Lower Los Angeles and Lower San Gabriel Area Watershed Steering Committees.