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Alexander Hipwell

[email protected]  •  03 8597 9374  •  Melbourne, Australia

Digital Producer / Strategist 

Producer of creative & corporate content. 

I'm not afraid to experiment. My work always focuses on story first. 


Master of Media | RMIT University, Graduated December 2016

Focused on producing, directing and production management

Awarded Outstanding Collaborative Leadership Award 2016


Bachelor of Creative Arts | Deakin University, Graduated April 2013

Focused on acting, writing, short film production, photography, cinematography, editing and motion capture performance


Acting Techniques | NIDA, Graduated November 2007

Focused on acting techniques and character performance


Victoria Certificate of Education | Peninsula Grammar, Graduated 2008



Founder/Director | Hipwell Media, March 2012 - Present

  • Founder of production company specialising in web video
  • Produced projects from short web videos to cinema ads
  • Worked closely with clients to support and shape their visions
  • Worked with a range of clients ranging from musicians & actors to development companies
  • Produced video clips and other creative digital content
  • Drafting and reviewing contracts

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Sessional Lecturer | RMIT University, August 2017 - Present

  • Lecturer in the Master of Media unit Post Industrial Media
  • Focused on web series production


Content Director | Melbourne WebFest, May 2013 - July 2017

  • Board member since festival's founding year
  • Festival programming
  • Curation of festival's annual official selection
  • Created festival branded content
  • Advised and worked in close contact with social media and marketing teams
  • Educated and lead a team of La Trobe University interns + helped guide their career objectives
  • Managed projects including new festival trophy and Fed TV programs
  • Drafted, reviewed and signed contracts
  • Liaison with key stakeholders
  • Managed festival budget
  • Ran events ranging from 50 - 500 people

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Camera Operator | Red Onion Creative, March 2017 - Present

  • Worked in a client facing role
  • Filmed live local football matches for the club records and broadcast
  • Worked in a solo environment
  • Cared for company gear

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Video Editor | Music Launch Summit, October - December 2016

  • Worked with founder to help realise his vision
  • Edited over 50+ hours of video
  • Helped drive what became a multi 5 figure launch


Bar & Wait Staff | Half Moon, February 2015 - Present

  • Worked in a client facing role
  • Liasoning with clients to make sure events ran smoothly
  • Ran events from 20 - 200 people
  • Working with the rest of the team to time food and beverage service around speeches & presentations

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Artist Liason | Soundwave Festival, February 2015

  • Transporting headlining acts and crews around Melbourne
  • Taking VIP guest to areas of interest around the city

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Artist Liasion | Melbourne Festival, October 2013

  • Drove guests to and from airports and venues 
  • Worked on a tight schedule
  • Cared for festival hire and sponsor cars

Melbourne Festival

Videographer & Photographer | MaxFilm, March 2011 - May 2013

  • Filmed corporate functions and events ranging from 20 - 800 people
  • Edited for online & DVD
  • Stock, office and production photography
  • Worked on production of web videos and advertisements


Producer, Director & Photographer | Växjö International Students, March - July 2012

  • Produced promotional content to drive ticket sales
  • Did event photography and post-processing
  • Managed production with a diverse group of people from all around the globe
  • Produced videos in Swedish for local students


Enrollment Assistant | Deakin University, January 2011

  • Assisted new international students with the enrollment into the university
  • Successfully guided many through the process who were struggling with an unknown system



This showreel highlights work I have done with Hipwell Media, Melbourne WebFest and MaxFilm. Included is a range of creative and promotional videos. The content from this video spans from the years 2011 - mid 2016. 


  • Apple Aperture
  • Apple Final Cut Pro X
  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe Premiere Pro
  • Office 365
  • G Suite

  • Logistics
  • Marketing
  • Budgeting
  • Social Media
  • Brand Management
  • Graphic Design
  • Team Building



Melbourne WebFest

The 4th oldest web series festival, and one of the most recognised in the world. As a board member from its founding year, I have been part of a team that has grown the small festival into an internationally acclaimed web series Mecca.

Learn More

Music Launch Summit

The world's largest online music conference. Together with founder; Steve Palfreyman we packaged over 50 videos to be presented at the online summit.

Learn More


An experimental web series produced and created by Alexander Hipwell. Winter was formed from the Melbourne based band Winter York's EP "Whispering Tree."

The series explores the ideas of healing. The stories are loosely based on events and stories from the cast and crews lives. 

Long Neck Fridays

Long Neck Fridays is a web series produced by Alexander Hipwell and Patrick McCarthy. In the three episodes Pat reconnects with people from his life. 

MWFP: 2046

Melbourne WebFest Presents: 2046 is a drama sci-fi web series produced by Alexander Hipwell. It was created as part of the MWF Internship program with students from La Trobe University

Hessian Magazine X Hipwell Media

Hipwell Media collaborated with Hessian Magazine to create these videos for the launch of the Collingwood based magazine.

This video was created with upcoming artist Kate Martin. We also were able to lock in the rights to use her popular song Awaken.

Web Series


In 2012, I was invited to travel to Los Angeles to work on the second season of "Old Dogs & New Tricks," one of the world's most popular LGBT web series. It was a great experience and learned a lot from the crew. I worked with the cinematographer as a camera operator. The series as since been screened in festivals all over the world.

Subclass 417

In 2013, I worked as the cinematographer on the series "Subclass 417." The drama comedy series was based around English and Irish actors waiting on their permanent visas to stay in Australia. The series was selected for the official selection for the LA WebFest and Rome WebFest.

Flat Whites

In 2010 the team at MaxFilm started producing a dramedy web series that would run for a year, 52 episodes, one a week. The series was screened at LA WebFest and HollyWebFest. The show was then re-edited into a 6 part series and screened on Channel 31 in 2012. 

Film Racing


"Mother Earth" came second in the 48 Hour Green Hours film race. It was then included in the official selection of Cannes. I was the camera operator for the film.

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"Alex, the Eco-Warrior," was our second attempt at the 48 Green Hours. It was included in the top five.

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"Drained" was our first attempt at the 48 Green Hours and our second attempt at film racing. It came third in the competition.


My name is Ashlee Thomas, and I am the co-founder and founding Festival Director of Melbourne WebFest. It is my greatest pleasure to write this recommendation on behalf of Alexander Hipwell. he's an outstanding collaborator and works well under pressure. He's extremely skilled in his craft and comes to the team with a fresh perspective. He's punctual and adaptable in a fast paced environment. I had the pleasure of working with Alex during Melbourne WebFest. In the midst of this major project, we lost our AV Director due to an emergency. I gave Alex a call and without hesitation he stepped into the role, taking full responsibility of gathering all the necessary material to ensure that our festival screenings would be a success. He’s clear in stating what needs to be done and his calm demeanour is the perfect blend in collaboration projects. I confidently state that Alex exemplifies that qualities necessary for success. Alex will be an asset to any company as he is committed to getting the job done at a level of excellence that upholds the reputation of the organization.

Ashlee K. Thomas

Alex's work editing 50+ hours of video content for the Music Launch Summit was a game-changer. He took my limited vision and created remarkable looking videos that directly impacted the success of what became a multi 5 figure launch.

Steve Palfreyman | Founder, Music Launch Summit

Alex is a very talented and driven video professional. He has a keen eye for detail and is committed to delivering the most polished product possible.

Harrison Lawrence | AV Manager & Former Intern, Melbourne WebFest


Edmund Rice Camps, 2011

I volunteered for the Edmund Rice camps as a leader working with boys from harsh backgrounds and/or disabilities. This was incredibly challenging but it helped me grow a lot as a young man in my twenties. 

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Whitehorse Youth Representative Committee, 2011

As a member of the WYRC we received marketing, public speaking and management training. We managed and organised events based around youth topics and youth culture.

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Falls Music & Arts Festival, 2008

Volunteering for the Falls Festival in Lorne gave me my first insight into how festivals run and their work culture.


World Challange Expeditions, 2006

I travelled to Vietnam and volunteered in an orphanage with a group of other Australians where we restored parts of the orphanage.



Dr Steinar Ellingsen

Festival Director | Melbourne WebFest

Head of Communications | La Trobe University

p: 0404 118 509 

e: [email protected]

Dr Patrick Kelly

Research Tutor | RMIT University

p: 03 9925 3244

e: [email protected]

Jagvinder Brar

Writer & Crew | MaxFilm

Researcher | Deakin University

p: 0421 371 739

e: [email protected]