Huang, Yu-Ting (Alice)
A highly user-oriented, creative and collaborative profession with 7+ years of experience in digital banking and consumer finance products, involved in strategy planning, performance analysis, product development and optimization of user journey for driving the best results possible.
+886-988-860-959 | [email protected] | Taipei Taiwan
Professional Experience
DBS Bank Taiwan, Digital Banking Division, Sep 2020~now
Digital Product Team Lead
- Lead and coach a team of product managers to own the creation, implementation and tracking of all the digital wealth products road maps.
- Oversee the development and management of a comprehensive product strategy and road map including chosen audiences and markets, value proposition, product specifications and capability and distribution strategy.
Executive Management Associate Programme (Completed Aug 2021)
- 12-months programme, rotated across Secured Lending, Digital Banking and Credit Card and Unsecured Lending to gain in-depth insights of consumer financial products.Applied financial acumen and product knowledge to support a variety of products as mortgage, digital banking products and credit cards.
Loan Product Manager/Channel Manager
- Integrated product metrics, user experience research, market analysis, and company goals to prioritize product initiatives.
- Developed new functionality of the personal loan product selling system.
- Managed loan product distribution channels for product promotions, operation process optimization, and customer communication.
- Collaborated with the sales team to ensure punctual and effective product launch.
Bank Sinopac, Digital Product Development Division, July 2014-Oct 2017
Digital Product Manager
- Created user stories, acceptance criteria, design documentation, process flows and wire frames for the communication on a set of functional requirements in accordance with business requirements.
- Performed quality testing and coordinated user acceptance testing (UAT).
- Developed and delivered digital product roadmaps based on product features, user preferences, related needs, business insights and goals to offer a seamless experience to clients.
- Conducted periodic product reviews to determine product use, profitability, and competitiveness; monitored and evaluated competitors’ products to ensure competitiveness and better customer experience.
Selected Project Experience
Mortgage Cross-sell Personal Loan (Launched in Nov. 2020)
Debt Refinancing product (Launched in Sep. 2018)
- Designed product feature and end-to-end process to optimize user journey of cross-selling mortgage loan and personal loan product.
- Achieved monthly take-down amount as NTD$ 250 million.
Debt Refinancing product (Launched in Sep. 2018) - Boosted 35% conversion rate and 11% monthly sales volume.
- Built the loan consolidation process and system to allow client to consolidate multiple loans into a single new loan with fixed monthly payments.
- Prepared project proposals and detailed product requirement documents, outlined user flows, managed products through development, QA, UAT, and launch.
Financial product search engine service (Launched in June 2017)Designed a new digital investment platform that integrated the functions of search, select, and order placement to provide a smart, low-cost online investment tool.
Fund Express (Launched May-2016)
- Analyzed user feedback and data from the platform; combined insights therefore gained with market analysis to drive product strategies and target marketing.
Fund Express (Launched May-2016) - Pioneered traditional wealth management industry by providing service to sign portfolios online to increase transaction effectiveness.
- Partnered with the technology team, Call Center, lines of business, and external vendors to develop roll-out plans for new digital products to enhance clients’ awareness, preference, and continued use.
- Achieved monthly transaction fee of NTD$ 3 million.
Education
- National Cheng Kung University, Department of Business Administration Class of 2014
Master of Business Administration - National Cheng Chi University, Department of Slavic Languages and Literature Class of 2012
Bachelor of Arts in Languages
Miscellaneous
- Languages: English (TOEIC 940 & IELTS overall 7.5 ,proficient in spoken and written English), Mandarin Chinese (Native), Burmese (Listening/Fluent)
- Skills: Wireframe, HTML, CSS
黃郁婷
7年以上零售金融產品規劃、數位服務流程設計及專案管理經驗
善於觀察、分析使用者行為及梳理專案需求
+886-988-860-959 | [email protected] | 新北市中和區大仁街10巷27弄4號3樓
工作經歷
數位金融產品主管-星展銀行數位金融部
信貸產品經理-台灣花旗銀行信用卡暨信貸事業部門(2017/10-2020/9)
- 信貸產品設計、銷售流程優化與系統開發，管控專案進度至產品上線
- 通路管理與運營、研擬策略支援電銷團隊達成業績目標
- 信貸行銷活動規劃、執行與定期成效追蹤
財富管理數位通路運營產品經理-永豐銀行電子金融處平台發展部 (2014/07-2017/10/13)
- 觀察、分析用戶行為，結合客戶需求與技術架構，進行產品優化及迭代
- 將產品概念具體化，設定產品目標，以用戶體驗設計方法規劃網路銀行及行動銀行各項業務與功能創新，設計Wireframe及UI Flow等產品需求文件，主導功能測試，掌控產品研發進度直至上線
- 依據業務及產品發展策略，策畫及控管產品生命週期，優化用戶於數位通路的自主投資體驗
