Marketing Projects Portfolio                  Wang, Zih-Rong｜0961368115｜[email protected]

  • Product Marketing Project

  • New Product development: Product image introduction video

  • Social Media Marketing Portfolio: Intern-recruiting project

Product Marketing Project

  • Project Goal: Developed a product and formed marketing strategies to raise sustainability. 
  • My Responsibility:
    • Planned overall project schedule: I took the initiative to discuss with members to clarify individual tasks for reserving buffer time.
    • Product improving idea: I was in charge of market and target customer analysis and found that our target customers have a hustling lifestyle, thus they may prefer multifunctional products.
  • Project Outcome: We got the highest score in class because our ideas were not only innovative but feasible. What I learned from this course were feasibility study, marketing strategy planning, and project management.

PowerPoint Linkage

 Product image introduction video

  • Project Goal: To develop a new smart fragrance machine, and this video proposes the product image and brand awareness.
  • My responsibility:
    • Led a group of four to develop the product concept, user portfolio, and functionality.
    • Edited the product concept video(the video linkage is on the right.)
  • Project outcome: It's an ongoing project for this semester.

 Video Linkage

Social Media Marketing Project

  • Project Goal: Found 20 qualified interns in a month
  • My Responsibility： Promoted the recruitment project on the Facebook fan page. 
  • Project Outcome: Without using paid-for advertising, the pinned post of the recruitment project had reached 14,592 people and received 251 interactions in 5 days. We received over 280 resumes and found suitable people in only three weeks.