Wu, Chun-Han (Allen)
A graduate of the University of Manchester with a master’s degree in marketing, equipped with a passion for digital marketing strategies and a keen interest in understanding consumer behaviour. Known for the ability to communicate effectively and work cohesively with colleagues.
No. 2, Aly. 17, Ln. 69, Linyi St., Zhongzheng Dist., Taipei City 100013, Taiwan (R.O.C)
[email protected] | +886 983295959
EXPERIENCE
Assistant Supervisor / Juice Section - Beverage Department
• Wei Chuan Foods Corporation
December 2023 - Present
- Lead the development of price strategies and customer promotions tailored to diverse channels such as convenience stores, supermarkets, and mass merchandisers.
- Conduct monthly analysis of market share performance, evaluating overall market share and individual channel performance.
- Utilise insights to forecast monthly sales volume for the upcoming four months, mitigating overproduction and minimising scrapped products.
- Achievements:
- Maintained the "Daily C" brand's leading position in the juice market, elevating market share to 49%.
- Enhanced Line official accounts' follower base by 15% within two months, contributing to increased brand engagement and visibility.
- Orchestrated a 240% surge in sales volume during the Chinese New Year period, demonstrating strategic planning and execution prowess.
Project Assistant / Sales Specialist
• Tung Shuhn Precision industry. Co., Ltd.
September 2022 - November 2023
- Coordinated between internal teams and material suppliers to optimise EV components' manufacturing processes and production line efficiency.
- Achievements:
- Cultivated and maintained strong partnerships with key US customers, including Lucid Motors, fostering relationships over a year.
- Boosted a 15% increase in revenue and a 19% increase in order quantity in the US department sales performance.
Thesis Researcher • The University of Manchester, Alliance Manchester Business School
June 2022 - September 2022
- Conducted in-depth qualitative research on Generation Z's purchasing behaviours, employing marketing theories such as customer journey and sales funnel to identify target customers and interviewees.
- Achievements:
- Attained a grade of 72, ranking as "Distinction," the highest accolade awarded by the university.
- Demonstrated exceptional skills in data analysis, interview techniques, and market/customer analysis, as recognised by the university's assessment.
- Attained a grade of 72, ranking as "Distinction," the highest accolade awarded by the university.
EDUCATION
2021 - 2022
University of Manchester
MSc Marketing - Consumer Behaviour
Core modules: Digital Business, Consumer Behaviour, Retail Marketing, Integrated Marketing Communication and Advertising, Marketing Implementation and Strategy
2016 - 2020
Soochow University
Bachelor of Business Administration
Core modules: Microeconomics, Statistics, Marketing Management, Financial Management, Warehouse Management, and Transportation Management.
SKILLS
- BI/BW System
- Interdepartmental Communication
- Microsoft Office
- Project Management
- SolidWorks
- SPSS
- Qualtrics
LANGUAGES
- English - Proficient (IELTS Overall 7)
- Chinese - Native
- Spanish - Beginner
