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Chia Peng Liu

Product Designer

I have  over 5 years of product design experience background in fintech, SaaS, E-commerce & entertainment field. Multidisciplined professional across user-centered design and development. Put empathy on user's needs, communicate and collaborate with engineers, finding the best solution between design and development. He focusing on user experience design workflow, then designing and implementing that feasible proposal to solve problems. 


I love to keep learning trend in UI / UX and development techniques. Try to design products with better user experience, high quality, and increasing conversion rate, dedicating to creating both aesthetic and user-friendly products. 

Taipei City,TW 

E-mail: [email protected] 

Work Experience

OneDegree / Sr. Product Designer, Aug 2022 ~ Oct 2023

  • Develop new pet-insurance product for tortoise and bird ; from 0-1 design process, market research, collaborate with Product Manager and Engineering team.
  • Lead the transformation of development process, migrating design from Sketch to Figma. Improve the development time and cost efficiency.
  • Optimize product features : claim flow and plan selection, improve user-flow base on A/B testing.
  • Mentoring intern designers in design team.

17LIVE Inc. / Sr. UI Designer, M 2021 ~ Aug 2022

  • Design LIVE selling page CMS system 0-1, solve the user pain point and increase up to 25% usage rate in the same time.
  • Lead the end-to-end design process for the SaaS service, starting from problem definition and UX planning, through UI design, testing, and implementation.
  • Import Figma in the design process from Sketch, and built-up design component system.
  • Implement the design thinking methodology within the development team, taking the lead in conducting Agile/Scrum design sprints to foster brainstorming sessions and facilitate internal consensus-building.
  • Live creating process optimization.
  • 1 to 1 LIVE selling service.

Machi Originals Co. / Product Designer, JUL 2020 ~ MAY 2021

  • Lead Design of project - Social App Creme, collaborate with product manager and engineers to build the app end to end.
  • Build product 0-1 and increase up to 6000 users in the year. 
  • Run scrum with team members in high development pace teamwork.
  • Design & iterating the product across the different platforms between Web and App.
  • Support app Fam UI design, launch first MVP version in only two weeks.

Ruten - PChome eBay Co., Ltd., UI/UX Designer, MAR 2018 ~ MAY 2020

  • Initiate Company’s first design system & UI Style Guideline from 0 to 1 to increase effectiveness between product & engineering teams.
  • Optimize the purchase process with user-centered design(UCD), improve user fluency, and increase conversion rate.
  • Hold workshop with 5 product team partners coaching over 30 employees to bring design thinking mindset into company's project workflow.
  • Manage the usability testing for the new filter function by interviewing the testers to find some insights and make the best solution to create better usability.
  • Lead mobile project win Google's Best Mobile Website Ranked Third by optimizing product user experience.
  • Conduct app store ASO optimization.  
  • Participate in double 11 design projects twice collaborate with cross-functional teams.
  • Designed visual design & UI design of festival campaign in App.
  • Homepage, store, search page, IM UIUX optimization, and revision 

Deloitte, Graphic Designer, FEB 2017 ~ JUN 2017

  • Graphic design of three seminar
  • Design Facebook marketing animation and illustration

Garena, Web Designer(intern), JUL 2015 ~ SEP 2015

  • Complete the League of Legends homepage banner design project
  • Modify web page HTML and graphic design

Skill

Design/Prototyping

Persona/User Journey Map/Story telling/UsabilityTest/Wireframeing/InteractionDesign/RapidPrototyping/Product Strategy/Photoshop/Illustrator/Figma/Sketch/Aftereffect/Protopie/Framer

Front-end

HTML/CSS/Boostrap/JavaScript/Pug/

Sass/jQuery/Git/Webflow

Others

Zeplin/Git/Sourcetree/Lingo/

Zeroheight/Hot jar/Google Analytics/Plant/Jira/Trello/Slack

Education

Institute for Information Industry, WEB/APP Front-end design engineer training class, 2017 ~ 2018 

Ming Chuan University MCU Degital Media Design 2012 ~ 2016

Certification

TOEIC： 820         speaking 180/200        writing 130/200

Awards

  • 2017 Institute for Information Industry Personal Website exhibition visial deisgn silver medal
  • 2016 Nominated in Young Pin Design Exhibition

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