Amber Su
As a digital marketing and finance professional, I bring experience as a product manager in the fintech startup industry. My passion for writing, marketing, and psychology allows me to find the perfect balance between sales and creativity, based on data-driven insights. I have a strong track record of achieving results through collaborative teamwork, emphasizing effective communication. I value experimental design and speed, with a growth-oriented and open mindset.
In my previous role, I developed and operated credit products for the Vietnamese and Taiwan market, conducted testing for an e-commerce platform with BNPL options, and delivered a LINE chatbot integration project for accounting purposes, also hold 2 workshops to help team building and discussion.
New Taipei City, Taiwan
[email protected] 0905-559-289
Education
Dual Bachelor's Degree in National Taiwan Normal University
- Grapphic Design
- Business Administration
Selected Skills
- Product Development and Management Based on Data Driven
- Growth Hacker | SEO, SEM, Social Media and Content Marketing, A/B testing etc.
- Google Analytics
- Problem Solving Skills
Langage
- Mandarin Chinese ( Native )
- English (TOIEC 790, IELTS 6.0)
Working Experience
Product Manager
Alpha Intelligence • February 2023 - Now
- Growth Hacker at AlphaCard, contributing to a 65% monthly increase in orders through a data-driven marketing strategy that includes SEO, SEM, and social media content marketing.
- Collaborating with cross-functional teams, including RD and UIUX, to develop new features and evaluate product enhancements with a Growth Hacker mindset for increased traffic and conversion rates.
- Establishing and tracking traffic metrics to analyze traffic sources and facilitate user growth and revenue generation.
- Prioritizing speed and experimentation in executing cost-effective marketing campaigns, including SEO, website analytics, content marketing, and A/B testing.
- Organizing and hosting workshops to establish annual goals, improve communication and organizational skills, and achieve high levels of satisfaction among team members and managers.
Assistant Product Manager
Alpha Intelligence • June 2022 - February 2023
- Successfully delivered SAAS projects from requirements gathering to engineering and testing, collaborating with designers and engineers to achieve project milestones.
- Created Wireframes, Flow Charts, and other documents to balance client requirements with design and engineering needs.
- Authored the company's first product specification document (SOW), as well as requirement and tutorial materials, leading to high client satisfaction and referral business.
- Collaborated with engineers and designers to build an e-commerce platform with integrated BNPL from scratch.
- Designed experiments and tested markets to find Product Market Fit and increase ROI by 30% for a Vietnam credit card comparison website, collaborating with team members.
- Embedded tracking anchors for Google Analytics and Facebook Ads to enable data-driven decision-making.
- Established critical product metrics to track and use as data-driven decision-making tools.
SEO Content Marketing Intern
Alpha Intelligence 新愛世科技股份有限公司• February 2022 - June 2022
- Performed SEO-focused content creation and analyzed content performance for target products.
- Managed brand social media accounts, achieving nearly 100 new followers within two months.
- Supported other product projects, including conducting 10 user interviews, creating product mockups, and completing two website redesigns.
Ranked top 10 nationwide in Taiwan's OTC Investment Competition
July 2021 - September 2021
- Analyzed the performance of various products in the stock market and proposed corresponding investment strategies.
- Conducted macroeconomic analysis and formulated purchasing strategies for gold and bonds. Presented findings through recorded presentations.
Integrated Marketing Director
Business Administration Night Party at NTNU BA • January 2021 - May 2021
- Founded and managed an Instagram account, achieving 2-3 times the number of followers of similar school pages (205 followers) and attracting 125 attendees to an evening event.
- Led a team of 60 staff in executing marketing strategies, including organizing photo shoots and coordinating offline promotional events.
- Collaborated with performance groups to establish a consistent event image, improving the branding of the annual event.
Ranked top 10 in the Carrefour group at the ATCC National College Marketing Competition
February 2021 - April 2021
- Proposed a product life extension plan to transform underperforming products into popular gift options, breathing new life into the products.
- Served as the project coordinator and spokesperson, honing skills in proposal writing and presentation to effectively convey key points within limited time.
- Managed the graphic design of the proposal, presenting complex information in a visual and easy-to-read format to enhance readability.
- Conducted and analyzed surveys to identify and define business challenges, improving the practicality of the proposal.
Education
National Taiwan Normal University
Department of Graphic Communications and Digital Publishing, Business Administration
• 2018 - 2022
Self Introduction
Hi! My name is Amber Su, and I am a results-driven product manager with one year of experience in fintech startups. I have a strong background in both digital marketing and finance, and I am constantly learning and growing in my role as a Growth Hacker on the team to help increase users and revenue with faster speed and lower cost.
Working closely with my team members, I collaborate to develop new marketing plans, and we have achieved a 65% increase in monthly orders within just one month. I have a passion for writing, marketing, and psychology, and I prioritize experimentation and speed. I am skilled at finding the balance between sales and creativity by using data as the foundation.
In my work, I leverage a combination of marketing and product development knowledge, including SEO, SEM, social media and content marketing, A/B testing, and developing features conducive to viral marketing to help the team increase users and revenue at a faster pace. I also hosted a workshop to help team members focus on the annual goals, which accelerated user growth.
Over the past year, I have honed my skills as a better Growth Hacker in various projects, such as collaborating with the team to develop new marketing plans using SEO and advertising strategies, which led to a 65% increase in monthly orders. I also completed a SAAS project delivery with the team, which helped me learn the entire product development process and how to communicate with customers (resulting in high customer satisfaction and referrals). Additionally, I collaborated with BD to develop foreign markets, found product-market fit, and learned how to get market feedback and make adjustments quickly and cost-effectively.
I am highly data-driven and results-oriented, and I have strong self-learning abilities and resilience under pressure. I excel at working collaboratively with teams, and I am eager to apply my marketing and product development knowledge, such as SEO and Product development, to help grow users and revenue in your company. I look forward to joining your team and growing together, and thank you for taking the time to read my introduction!
