Peer-to-peer house-sharing platform offering furnished medium-term rentals through online concierge service to university students abroad. Industries: Travel, Real Estate & Higher Education
Product Development: Grew a concept to a Google form MVP to a fully functioning platform. Created a clear product vision, designed prototype, defined feature specs & pivoted for product-market fit
Sales & Business Development: Reached $160k in sales in 12 months, negotiated 20+ partnerships with international organizations & real estate firms, held investor presentations & meetings
Strategic planning: Developed business plan, pricing models, pitch deck, financial forecasts & reports
Operations Management: Scaled market from Los Angeles to San Francisco & London while managing growing operations, a local team of 6 & remote dev team of 4 using project management tools Slack & Trello
Marketing: Developed marketing plan, go-to-market strategy & acquisition channels. Created promotions, newsletters, incentives programs, campus ambassador programs & all brand material
Social Media: Identified & recruited key influencers, developed content strategy, executed sweepstakes to engage & grow the community. Managed media outreach & wrote press releases
Public Speaking: spoke as panelist on entrepreneurship at tech conferences of 200+ people, featured in Forbes magazine, pitched & won international business competitions. Formulated compelling story synthesizing detailed research & analyses into simple points with concrete action plans
Conference organizer of 300+ forums in 20+ countries bringing global investments to local industries.
Marketing: Handled simultaneous marketing production of conferences in Mexico, Colombia & Brazil
Partner Strategy: Created partnerships with Latin American government entities, news outlets, universities & others to promote conferences & increase ticket sales. Conducted outbound prospecting activities & cold calls
Social foundation using culture & sports to empower the country’s internally displaced communities.
Project Management: Created & directed a Social Empowerment Program for 60 Colombians between the age of 16-28 to build self-esteem, leadership & entrepreneurship skills through artistic & athletic activities
Event planning & production: Produced a show with 200+ guests, which secured government funding for 3 new arts schools in underserved areas
Formulated reports on Latin America’s best environmental economic practices to inform African policy makers.
Information Management & Editorial: Conducted research, compiled publications & synthesized results on Latin American cities' environmental management best practices on natural disasters & Early Warning Systems. Published results on open source sharing knowledge platform accessed by global researchers & policy makers
Recommended strategies to conserve Colombia’s biodiversity & boost communities’ economic development.
Research: Conducted fieldwork, economic experiments, surveys & interviews among local populations at risk of environmental migration. Dove deep & fast into topic, conceptualized meanings & summarized key findings
Data Analysis: Gathered, organized & analyzed quantitative and qualitative data to identify patterns of management of common natural resources
Fluent in French & English (native tongues), Spanish & Portuguese
Office (Excel & PPT), Stata, Google Analytics, Mailchimp, SurveyMonkey, Qualtrics, Hootsuite, Wordpress, Wix, Canva & iMovie
Lived in USA, France, UK, Colombia & Brazil. Travelled to Morocco, Turkey, Spain, Italy, Croatia, Germany, Netherlands, Ireland, Canada, Mexico, Guatemala, Costa Rica, Thailand & Cambodia
Winner of $10k nCourage Women Prize at Rice University Competition Winner of UCLA Recess Competition & National Finalist
Winner of Women Startup Weekend Hackathon at SF General Assembly