An Chen


  Taipei, Taiwan

Email : [email protected]

Phone : 0983266738

Work Experience

Marketing Assistant

CHANEL  • Jan 2020 - Present

  • Fragrance new campaign promotion planning and monitor sales counter sales tracking.
  • Fragrance SPM Budget control and management with the local and regional team.
  • Monitoring and analyzing competitor performance.
  • Pop-Up & Counters 1 on 1  annual event planning and execution coordination with agency.
  • interdepartmental communication with logistic team for product import; allocation; labels...etc.
  • Responsible for product registration.

PR & Communication Executive Contractor

Van Cleef & Arpels 梵克雅寶  •  Mar 2019 - Jan 2019

  • Press release and copywriting.
  • Clipping a monthly monitor and analysis report.
  • Translation newsletter from regional.
  • Van Cleef & Arpels Alhambra Event execution and analysis report.

Marketing intern

HEXA coffee/select shop  •  Jan 2018 - Jan 2019

  • Responsible for marketing strategy and social media platform management on Facebook & Instagram.
  • Looking for sponsors and negotiating cooperation with different industries.
  • Finding bloggers to promote please, and track the promoting results.
  • VIP workshop and manage KOL marketing and campaigns to build brand awareness.

Event Contractor

TAOinsight Public Relation Company  • Apr 2017 - Mar 2018

  • Event planning and execution.
  • Responsibility for the entire POP UP workflow and manpower distribution.
  • Press release, public relations and holding a press conference event.
  • POP UP EXPERIENCE
    - CHANEL COCO COFFEE POP UP STORE, 2017
    - CHANEL GABRIELLE PERFUME EXHIBITION, 2018
    - CHANEL COCO GAME CENTER, 2018
    - CHANEL LE ROUGH 紅色工場, 2018
    - CHANEL COCO FLASH CLUB, 2019 


Education

Taipei National University of the Arts

Fine Arts

2016 - 2019

Project

CHANEL COCO FLASH CLUB 2019


CHANEL LE ROUGH 2018

Van Cleef & Arpels Pop-up store 2019