Andrea Laiena 👾

Owner - Technician  •  Dexter PC Lab

March 2016 - Present

PC / Laptop repair and enhancement Lab.
https://www.facebook.com/DexterPCLab/

SEO Editor  •  Habitissimo S.L.

February 2017 - June 2017

In January 2017 I decided to move to Spain to try the experience of working abroad. I chose Spain and in particular Palma for the professional and personal connections that I had consolidated since the previous year.
Habitissimo is probably the most important technology company on the island: "Scale-Up" in rapid growth with over 2 million users divided between Spain, Italy, France and Latin America, over 200 people employed in continuous increase, cutting edge working philosophies.

During my time in Habitissimo I worked as SEO Editor for Italy, dealing with the recruitment and coordination of a team of over 10 freelance writers. My job is to identify and display the best "keywords" for the positioning of the countless pages of the platform, add articles to writers with guidelines, verify that the work done complies with the quality standards required for SEO, and other responsibilities related to the management of this small team (freelance billing, updating global spreadsheets, writing reports related to my team's performance, etc.).

During my work I did not miss the opportunity to automate some processes related to it. Particularly from the beginning I noticed the poor quality of the articles by freelancers which cost me a lot of editing work afterwards. I decided to devote some energy to writing a detailed guide on writing "SEO compilant" articles, with sections also relating to the correct use of our backend, as well as examples of corrections I made previously.
The effect of the guide was immediate on the quality of the articles of the Italian freelance team, and this allowed me to reduce my total daily workload by a good 30%, as well as receive the thanks of my team who, thanks to the guide, felt much more confident and competent at carrying out their work.

Founder | Lead Developer  •  Fluidreams

June 2015 - February 2017

Since 2015, through the brand Fluidreams, we developed videogames and IoT technologies for big companies like the ESA (European Space Agency), centro commerciale Campania (biggest shopping center of Southern Europe), AyIB S.L. (Balearic Islands based technology company).

May 2015 - The team has developed a prototype of the video game "L'Orto in Campania": An educational themed video game for children, created as part of the "L'Orto in Campania" project of the Campania Shopping Center.

May 2015 to June 2016 - My team was selected from among 30 participating teams in a nationwide selection for 012Academy: a training program aimed at aspiring entrepreneurs. During the 6-month course, the selected teams are provided with the main tools and knowledge to be successful in innovative entrepreneurship (startup). The training is carried out by Italian and English mentors including Entrepreneurs, executives and leading figures of the national and international business and political landscape. Themes: Lean methodology; Needs analysis; Competition analysis; Analysis of the product pricing market; Human resources; Marketing and commercial strategy; Communication; Business model; Financial plan; Management control; Corporate plan and intellectual property; Financing and Pitch

May 2016 to Aug 2016 - We made the "ESAintouch" video game for an international competition organized by the European Space Agency (ESA). The video game is a mobile app whose purpose is to show ESA's work to the general public of laymen. The Fluidreams team, made up of 2 people, was awarded the 2nd place overall (with special mention for the User Experience) among more than 80 developer teams. My role was that of product designer and developer of the project with my colleague Mara as a graphic designer.

Oct 2016 to Jan 2017 - Realization of the "iTanga" prototype: an internet controlled toy for adults, subsequently patented by the Spanish order picker AyIB S.L.

Lead Developer  •  Re-Play S.R.L.

July 2013 - June 2015

- Videogame design and development (using Unity3D game engine) for the "Kids Kiosk" line (KiKi Fun, KiKi Table, KiKi wall).
- Reference person for the development of phisics and mathematics related algorithms.
- Development of C# software interfaces for using Arduino as IO board into Windows, Linux and Android videogames and applications.
- Research and creative thinking aimed to the development of innovative products.

Since January 2014, after having learned and mastered Unity and after having entered the heart of videogames development, I am assigned to project a 2.0 version of the KiKi Fun system with the role of Lead Developer. The goal was to create a package of 10 games including 5 remakes of great classics and 5 new titles. Among the games developed for over the 80% by me we find: Crazy mouse, Toki Run, Toki Jump, Forza 4, Puzzle Bubble.

From Dec. 2014 I was responsible for the design and development of a complete arcade video game, starting from the hardware control system (coin mechanism, ticket dispenser, video game control panel) up to the development of the video game itself (gameplay, levels, etc). My role also included drafting specifications for the company's hardware and graphics department, responsibility for purchasing third-party sw and hw and more.

2019 - 2020

Apple Developer Academy - University of Naples Federico II

App Development