Andrea N. Rocha

Experienced Manager in Vendor Relations, Marketing and Admin  

[email protected]
(831) 235-3565
Oakland, CA




Knowledgable in all forms of Social Media Management, market research and SEO. Comfortable with blogging, event planning, project coordination etc. 


Experienced in negotiating prices and terms. Easily establishes successful relationships with vendors and suppliers. Understands basics of ROI and value proposition. 


Highly organized and detailed-oriented administrator with background in office management,  executive assistance and working with cross functional teams in a fast-paced environment. 


Therapy Stores Inc., San Francisco, CA 

Store Manager, June 2016 - December 2016 (Contract)  

  • Improved the company’s social media following by leading marketing and merchandising campaigns.
  • Increased the store's average weekly revenue by 50%  within a month of onboarding.
  • Utilized metrics from LY sales to create and implement sales goals and merchant goals. 
  • Initiated and nurtured strategic partnerships for promotion and client retention using: store events, event sponsorship, and private shopping services.

Assistant Manager, July 2010 - July 2012

  • Hired as a sales associate, promoted to assistant manager and then to store merchandiser.
  • Trained and mentored new employees on operational standards and customer service.
  • Took ownership of the store by styling of mannequins, designing window displays and store layout.
  • Raised store conversion rate and revenue by advising team on sales and merchandising tactics.

Eight Inc., San Francisco, CA

Administrative Coordinator, September 2014 - September 2015 

  • Facilitated cross-departmental engagement and increased employee happiness by encouraging communication, strengthening professional relationships, and organizing company events and activities for a team of over 30 people.
  • Took initiative in leading weekly office meetings to recap design projects within all company departments.
  • Improved overall office organization and planning while serving as an assistant to the CFO and the COO.

Louis Vuitton Moet Hennessy (LVMH), San Francisco, CA

Client Service Specialist, October 2013- September 2014

  • Established professional relationships with new and long-term customers over phone.
  • Consistently surpassed company standards in all metrics, exceeding pertinent KPIs.
  • Achieved numerous client commendations as a result of resolving customer escalations and grievances.

Banana Republic Flagship and Studio, San Francisco, CA

Visual Styling Lead, July 2012 - October 2013

  • Led a styling team that achieved the highest visual ranking for styling among the company.
  • Increased turnover of merchandise through providing visual critiques to corporate management.
  • Partnered with studio team to create and modify visual styling templates for company wide-use.


 University of California, Los Angeles - '07-'09: Anthropology
 San Francisco State University - Class of '13: Apparel Design and Merchandising

Employment Gaps

Oct 2015 - January 2016

Accomplishments: Registered Yoga instructor certification in Thailand.

Travel: Peru to Thailand to Cambodia.

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