Hui San Heng
Data Analyst
Data analytics professional recently completed the Google Data Analytics Professional Certificate. Excellent understanding and proficiency of platforms for effective data analysis, including SQL, Sheet, Excel, datastudio , and R. Highly motivated, teamwork-oriented, and a fast learner.
Work Experience
Data Analyst
Ant Force Sdn Bhd
January 2022 - Present
Responsibilities:
- Compiling, analyzing, and reporting business data.
- Monitoring and analyzing competitive activity, customer, and market trends.
- Providing actionable insights to guide the business and marketing teams.
- Contributing to the development of plans and objectives.
- Monitoring and evaluating business performance.
- Determining business potential and making recommendations.
Key Achievements:
- Ads Performance Summary Dashboard
- An advertising dashboard monitoring ad data performance from multiple marketing channels
-Track campaign performance with a breakdown of CPC, CTR, ROAS, Conversion, etc
- Delivered 1.8x ROI on total ad spending quarterly
- Financial KPI Dashboard
- Organizations used to track, measure, and analyze the financial health of the company, including profitability, liquidity, solvency, efficiency, and valuation.
- Provided different types of financial statement analysis such as Balance Sheet, Profit & Loss, and Cash Flow.
- CRM Sales & Operation Dashboard
- Help the sales and operations team track and analyze key metrics related to their performance.
- Provided CRM metrics that were used to improve customer satisfaction and productivity for new and existing customers.
- Grew annual sales by 15%, increased sales productivity rate by 10%, and increased customer service satisfaction rate by 15%.
Associate Business Consultant
TitanFour Business Solutions Sdn Bhd
August 2020 - October 2021
Responsibilities:
- Work with internal team and external customers to understand business requirements and provide best practice solutions for technical development.
- To propose, design, and document it in the technical specification.
- Translates business requirements to technical design, code, data modeling, and documentation.
- Research and analyze data to diagnose and resolve issues.
Key Achievements:
- Accomplished a CRM system delivery with high satisfaction that solved client issues.
- Improved my requirements gathering and analysis skills when interacting with clients.
- Design data models by using SQLAlchemy (FastAPI) via Python.
- Effectively collaborate with internal teams to make sure projects are on time.
- Developed a responsive mobile app for IOS and Android using Flutter.
- Performing end-to-end testing, performing system configurations in Oracle JDE EnterpriseOne software, and providing training to key users.
Internship
TitanFour Business Solutions Sdn Bhd
November 2019 - April 2020
Key Achievements:
- Work closely with the functional consultant to understand and document the business process.
- Developed infrastructure portal.
Education
Multimedia University
Bachelor of Computer Science (Honours) Data Science
CGPA - 2.7
Chinese Society Member
2017 - 2019
Multimedia University
Diploma in Information Technology
CGPA - 3.0
Chinese Society Member
2014 - 2016
SMK Kepong
Sijil Pelajaran Malaysia SPM
Marching Band - Trumpet Instrument Leader
2008 - 2014
Certificates and Courses
Completed extensive six-month job-ready Google Career Certificate training. Demonstrated hands-on experience with data cleaning, data visualization, project management, interpreting and communicating data analytics findings. Confidence in transforming complex data into actionable and clear insights. Fluency in computer programming languages and a solid understanding of database
This course is designed to give you a primer in the fundamentals of SQL and working with data so that you can begin analyzing it for data science purposes. This course starts with the basics and assumes you do not have any knowledge or skills in SQL. It will build on that foundation and gradually have you write both simple and complex queries to help you select data from tables.
Skills
Technical Skill
- Python
- R Language
- Relational Databases(MySQL)
- Flutter (Google)
- HTML & CSS
Tools
- Microsoft Excel, Word, PowerPoint
- Tableau
- Google Data Studio
- PowerBI
- Visual Studio Code
Languages
- Chinese - Proficient
- English - Native Speaker
- Malay - Proficient
