Shao-An (Andy) Lee

Marketing Manager at Snapask, where I lead the development and execution of our go-to-market strategies for online courses, optimization of marketing campaigns, and understanding of user insights.

  Taipei City, Taiwan   

Work Experience

Marketing Manager  •  Snapask

April 2019 - Present

sofasoda - online education platform for tech careers

  • Led the go-to-market strategy for online courses to drive 20,000+ engagements, 4,000+ leads and 350+ sales through paid advertising, social media, and external partnerships
  • Utilized Matomo and Mixpanel to analyze user behavior and marketing campaigns, and efficiently optimize marketing initiatives result in 50% decrease in bounce rate and 10% increase in CVR
  • Responsible for creating and maintaining efficient communication with cross-functional teams like the Product and Content team to align initiatives to the company’s goals
  • Planned, executed, and optimized paid advertising campaigns to increase brand exposure and sales through Facebook and Google Ads

Snapask App - on demand tutoring app

  • Launched a global brand campaign, The Power of Asking, that reached over 280K people across 8 countries in the Greater SEA (Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, etc.)
  • Generated consistent traffic to the top of the funnel averaging 42% CTR and 25% CVR
  • Designed the experiments to expand and diversify core offerings; Improve the revenue and retention of the app users by 15% through paid content and essay marking service
  • Worked with the product team to improve user experience of the Snapask App by redesigning the UI of the homepage and pricing page

Marketing Associate  •  Snapask

Sept 2018 - March 2019

  • Created and automated Snapask's global marketing analytics by adopting Supermetrics and Google Data Studio
  • Planned, executed, and optimized paid media campaigns to increase >100% brand awareness, website traffic, leads, app registration, and sales
  • Implemented A/B testing experiments with audience targeting, creative, and placement to provide data-drive insight on paid advertising and landing page optimization
  • Partnered with Instagram KOLs to acquire 30% more new users for the Snapask App

Brand Ambassador  •  HelloFresh

Jan 2018 - July 2019

  • One of the top sales in the nation averaging 10+ sales per week
  • Accelerated sales and brand awareness of HelloFresh by attending events such as the Northwest Remodeling Expo, Seattle Gift Show, Tacoma Home and Garden Show, etc.
  • Enhanced user acquisition at trade shows engaging 100+ customers per event with 1.5% CVR
  • Achieved sales excellence by developing sales strategies, and reacting quickly to customer feed-back and change in behavior; coached co-workers to drive consistent sales performance 

Education

University of Illinois at Urbana-Champaign

Business Administration, Information Systems and Information Technology

2013 - 2017

Skills

   Google Analytics      Google Search Ads      Google Display Ads      Google Mobile Ads   

   Illustrator      Photoshop      Premiere Rush  

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