Anita Wijaya
Digital Marketing
Jakarta, Indonesia
An Account Executive who has a high passion in the world of Digital Marketing. Successfully enrolled in a 13 weeks Digital Marketing program in RevoU with its instructor from Top Tech companies with a real client. I am a digital marketing enthusiast with a strong analytical skill, flexible working style that is driven and based on big data and pertinent information in various industries. Also, I am adaptable and friendly personality traits that love challenges, and has the ability to work in both team and individual setting. Great communication skills to optimize the team chemistry and synergy.
Work Experience
October 2022 - January 2023
Freelance Performance Marketer
STRONGBEE
• Doing market research on which trainers are most recommended or most preferable in Yoga, Zumba, Gym & Poundfit.
• Create a draft for a new campaign in search ads with new adgroup in search traffic using keywords from Strongbee's website.
• Create a weekly report and do presentations for several adgroups.
• Look for competitors' visual ads that can be used for Strongbee's creative visual which focuses on hard selling/market place.
• Clean up keywords that are not related and put them as negative keywords and change phrase type from broad to phrase type to increase CTR and to gain audiences' intention.
• Create ad suggestion : 15 headlines and 5 descriptions that focus on hard selling and focus on adgroup Gym and Personal Trainer.
• Overall, we achieved a target KPI of 1000 installs every month and the Average Daily Active User is 7.22%.
May 2022 - September 2022
Digital Marketing
REVOU
• Crafting business ideas from USP, VP and Business Branding.
• Planning, developing, executing, managing and optimizing the campaign using FB Ads and Google Ads.
• Optimize campaigns by doing keyword and subkeyword research using SEMrush, ad copies and campaign structure for Google ads. As a result, we generated 6 leads within 5 days with 117 link clicks and 7.24% CTR and Implementation GA4, FB Pixel and GTM.
• Creating flow charts using whims and push notification through mobile and e-mail using MailChimp.
May 2022 - Present
Account Executive and News Anchor
PT. Primaswara Adi Spirit Semesta (PasFm)
• Delivering news related to Economics, society, Politics & Lifestyle and hosting live talk shows in property, hotels and finance.
• Voice Over for the PasFm program and Bear Brand's Advertisement.
• Looking for potential customers to work with and achieving a target of Rp 250 million/year.
Education
May 2022 - Jan 2023
PT. Revolusi Cita Edukasi (RevoU)
Full Stack Digital Marketing
Grade 94.62%
Sept 2022
Business Wisdom Institute
Digital Leadership
2005 - 2008
Informatics Group (Singapore)- University Of Wales
Business Computer
Grade B+
Portfolio
This is My Learning Journey in Revou, after I studied 13+ weeks, a lot of things i gain and it open my perspective about digital marketing's world
Soft Skills
- Teamwork
- Customer Engagement
- Growth Mindset
- Positive Attitude
- Analytical Skills
Hard Skills
- Goolge & FB Ads
- GA4 Analytics
- CRM
- Appsflyer
- SEM Rush
- Google Data Studio
Languages
- Indonesian — Fluent
- English — Intermediate
- Chinese — Beginner
