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ANNA LEA CROWE

HEAD OF CONTENT & SEO

Experience

SEO Consultant, Editor, Writer, Hello Anna, Jan 2010 - Present

Act as an SEO Consultant and Senior Editor and Writer for major global B2C and B2B brands including Brother USA, Divvies Cookies, Castello Cheese, Base Culture, Home CityPier One Sydney Harbour, Hot Dog Collars, Johnnie-O, all of staySky resorts properties, Jimmy BuffettMishka, Hearst Magazines 7 Years Younger, Pulse Electronics Power and Networking, ReliaQuest and Carrabba's Italian Grill. I did a stint with Philip Morris International in Switzerland to build their new SEO department and managed their backlink profile for 1,000+ websites and brands.  Ghostwriter and editor managing a team of 50+ writers for NerdWallet, RobinhoodNeil Patel, Podia, Freshdesk, Kinsta, Crazy Egg, Moz, Wordstream, Acquisio, Close.io, Kissmetrics, & more. I helped Byte scale its organic, content, brand reputation, and investor decks to get acquired for $1.4 billion.  

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Assistant Editor, SEJ, Feb 2016 - Present

Spearheaded transition for email marketing from Aweber to MailChimp along with launching a daily automated email campaign that tripled email subscribers to 100,000+. In addition, I've written some of SEJ's top performing posts including The Illustrated Guide to Link Building, How to Perform an In-Depth Technical SEO Audit, and Step-By-Step to SEO for E-Commerce Websites that have resulted in an increase sales of $1.3 million of Sponsored Ads. I've also been featured on SENerds podcast and on SEJ ThinkTank webinars

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Head of Content & SEO, Leadfeeder, August 2019-August 2021

As the Head of Content & SEO, I managed the quarterly content audits, blog, social media, digital PR, and email. With a team of 6, I managed to improve organic traffic by 93% in less than 6 months with boost in conversions driving 53% of the overall company's bottom line and increasing ARR to $56 million.

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Director of SEO, Jason Hennessey Consulting, June 2017 - August 2019

Managed all onsite and offsite SEO activities for 88+ client websites. My clients see an improvement in organic traffic by 10% each month for 6 months that resulted in an increase in sales YoY. I led a team of 12 remote employees. Clients include George Sink, Medical Malpractice, ALCOLOCK, John Foy, and more. 

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SEO Marketing Manager, Noodle, May 2015 - Apr 2016

Managed all onsite and offsite SEO activities for Noodle Education while managing partnership with agency Ayima. I collaborated with the editorial team to create link-worthy content like this 67 Influential Educators piece that generated 62 links within the first month. Also, it was clear that when I came on board, the site was affected by a Google algorithm update, we managed to noindex, nofollow duplicate content to our lower level pages to push crawlers to our key money pages and not waste crawl budget. This helped us reach our 1 million organic traffic end of year goal. 

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Leadfeeder 

Leadfeeder brought me to the team to bring content in-house. They had partnered with a content marketing agency that was creating blog content, but the content was not driving organic traffic or conversions. In the first month, I conducted a content audit and technical SEO audit to begin building the strategy. Within 6 months, my content was outperforming the agency by 30% and I doubled the organic traffic. Within a year, I had built a team of 3 writers, 1 editor, 1 social media manager, and 1 digital PR specialist that has helped improve organic traffic by 110% YoY.  The blog and organic traffic count for 70% of the revenue. 
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Hot Dog Collars

When Hot Dog Collars came to me, they had a Penguin penalty for spammy links. I analyzed over 3,000 backlinks to identify foreign domains, domains with thin content, domains with irrelevant content, links that were paid, links from directories, and links from partner sites to remove the penalty. After the penalty was lifted, we saw an increase in impressions increased 265% and clicks increased 121%. And, overall sessions increased 974% in 4 months. In 9 months, we were able to increase indexed pages by 20%, reduce crawl errors by 91%, and increase average monthly transactions by 91.

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Certifications

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Favorite Tools

Screaming Frog, DeepCrawl, Semrush, Integrity, Google Search Console, Google Tag Manager, Google Analytics, & many more. 


People I Admire 

Dawn Anderson, Purna Virji, Annie Cushing, Bill Slawski, Larry Kim, & so many more. 

About Me

When I'm not geekin' out with Screaming Frog, you can find me pulling a muscle playing soccer or at the dog beach with my dogs. My husband, Jake and I, enjoy traveling to National Parks in the US.

University of South Florida graduate
Bachelor's of Science in Advertising
2006-2010

University of South Florida 
Women's Soccer Captain
2006-2010

U9 Girls Coach at Tampa Bay United 2016-Present
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