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Anna Lea Crowe Henderson

Director of SEO & Content Marketing

Experience

Director of SEO & Content Marketing, Alludo, Aug 2022 - Present

  • Leading SEO and Content Marketing for a portfolio of over 100+ websites including Parallels.com, CorelDRAW.com, MindManager.com, WinZip.com
  • Managing a team of 2 SEO professionals and 5 freelance writers 
  • Improved page speed by 20% QoQ
  • Increased organic traffic by 15% in less than 6 months
  • Generated over +$94.6 million in organic revenue. 
  • Saved $22.2 million in PPC spend

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

SEO & Content Consultant,  Jan 2010 - Aug 22

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Assistant Editor, SEJ, Feb 2016 - Feb 2022

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Head of Content & SEO, Leadfeeder, August 2019-August 2021

  • Quarterly content audits, blog, social media, digital PR, and email with a team of 6
  • Improve organic traffic by 93% in less than 6 months with boost in conversions driving 53% of the overall company's bottom line and increasing ARR to $56 million.

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Certifications

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Projects 01 01@2x 5659ae1046a29c3ededd36e4a50b2c0f0c26b5fd7152a5d1cc138de803a81cbf

Favorite Tools

Screaming Frog, Lumar, Semrush, Majestic, Google Search Console, Google Tag Manager, Google Analytics 4


People I Admire 

Dawn Anderson, Purna Virji, Annie Cushing, Bill Slawski, Larry Kim, & so many more. 

About Me

When I'm not geekin' out with Screaming Frog, you can find me pulling a muscle playing soccer or at the dog beach with my dogs. My husband, Jake and I, enjoy traveling to National Parks in the US.

University of South Florida graduate
Bachelor's of Science in Advertising
2006-2010

University of South Florida 
Women's Soccer 
2006-2010

U9 Girls Coach at Tampa Bay United 2016-2019
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