Act as an SEO Consultant and Senior Editor and Writer for major global B2C and B2B brands including Brother USA, Divvies Cookies, Castello Cheese, Base Culture, Home City, Pier One Sydney Harbour, Hot Dog Collars, Johnnie-O, all of staySky resorts properties, Jimmy Buffett, Mishka, Hearst Magazines 7 Years Younger, Pulse Electronics Power and Networking, ReliaQuest and Carrabba's Italian Grill. I did a stint with Philip Morris International in Switzerland to build their new SEO department and managed their backlink profile for 1,000+ websites and brands. Ghostwriter and editor managing a team of 50+ writers for NerdWallet, Robinhood, Neil Patel, Podia, Freshdesk, Kinsta, Crazy Egg, Moz, Wordstream, Acquisio, Close.io, Kissmetrics, & more. I helped Byte scale its organic, content, brand reputation, and investor decks to get acquired for $1.4 billion.
Spearheaded transition for email marketing from Aweber to MailChimp along with launching a daily automated email campaign that tripled email subscribers to 100,000+. In addition, I've written some of SEJ's top performing posts including The Illustrated Guide to Link Building, How to Perform an In-Depth Technical SEO Audit, and Step-By-Step to SEO for E-Commerce Websites that have resulted in an increase sales of $1.3 million of Sponsored Ads. I've also been featured on SENerds podcast and on SEJ ThinkTank webinars.
As the Head of Content & SEO, I managed the quarterly content audits, blog, social media, digital PR, and email. With a team of 6, I managed to improve organic traffic by 93% in less than 6 months with boost in conversions driving 53% of the overall company's bottom line and increasing ARR to $56 million.
Managed all onsite and offsite SEO activities for Noodle Education while managing partnership with agency Ayima. I collaborated with the editorial team to create link-worthy content like this 67 Influential Educators piece that generated 62 links within the first month. Also, it was clear that when I came on board, the site was affected by a Google algorithm update, we managed to noindex, nofollow duplicate content to our lower level pages to push crawlers to our key money pages and not waste crawl budget. This helped us reach our 1 million organic traffic end of year goal.
When Hot Dog Collars came to me, they had a Penguin penalty for spammy links. I analyzed over 3,000 backlinks to identify foreign domains, domains with thin content, domains with irrelevant content, links that were paid, links from directories, and links from partner sites to remove the penalty. After the penalty was lifted, we saw an increase in impressions increased 265% and clicks increased 121%. And, overall sessions increased 974% in 4 months. In 9 months, we were able to increase indexed pages by 20%, reduce crawl errors by 91%, and increase average monthly transactions by 91.Visit Site
Screaming Frog, DeepCrawl, Semrush, Integrity, Google Search Console, Google Tag Manager, Google Analytics, & many more.