Annette Chiu 邱麗安

Managed strategic projects for a Fortune 500 company. My excitement for data science and analytics started from my National Tsing Hua University graduation project focused on the Social Network-Based Recommender System. We use the methods of data mining to collect user data. Secondly, we developed an algorithm for the social network manager to recommend the articles to the social network user. Our group got the award for excellent performance in the final project competition. I learned that Data Scientists are the people who make sense of all this data and figure out just what can be done with it.

As a preventive healthcare project manager at Formosa Plastic Group.I conducted field studies and dealt with the optimization of user experience and information systems. I want to know more about data science and use information in a predictive and seamless way to enhance customer experience. Exposed data patterns and their insights back to an individual open up a world of many new possibilities. Work closely with the client teams to generate ideas, diagnose problems, and provide information for business and product decisions by transforming enormous data sets into actionable information. This interdisciplinary aspect of the subject suits my abilities well.

工作經歷

Social Media Marketing Coordinator  • Citi Bank Taiwan

Mar.2022-June.2022

• Developed and follow best practices and procedures/processes for media planning & operations• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs • Ensured projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies• Guided the team on planning, operations, and optimization of digital campaigns. • Collaborated closely with internal stakeholders to ensure the campaign's smooth implementation • Updated the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)

Product Analyst  •  Fubon Financial Holding Co.,

Nov.2020-April.2021

  • Worked text mining in SQL to extract popular topics and gain insights from unstructured textual data
  • Analyzed data to evaluate scenarios, identify the efficacy of data, determine potential predictive value, and identify best modelling/machine learning techniques applicably
  • Performed data analysis with SQL to identify patterns and trends in user demographic and engagement data, and provided recommendations that optimize targeting

Data Analyst  •  Change Fashion INC New York

July.2017-July2018

  • Worked with account executives to create strategic media plans to enable strong performance at launch; increased sales from less than $30k to $50k a month.
  • Organized ongoing reports to analyze sales and inventory data by using Excel and Python.
  • Managed campaign pacing and performance through meticulous data analysis.
  • Developed algorithms to help inform and/or optimize decisions around price setting, promotion planning and execution.
  • Implemented formal modeling processes from end to end, including sales data gathering, data profiling

學歷

國立清華大學

工業工程與工程管理

Aug 2010 - Aug 2014

Fordham University, New York

電資研究所碩士畢業

Aug 2018 - Aug 2020

技能


  • Competitor analysis
  • Business research

語言


  • Chinese - Native
  • English - Professional