Annie Huang

Customer-oriented Marketer | Digital Communicator

"Let the data tell you "what", but let your emotions guide you in helping determine "why" and "how."

Work Experience

Manage projects with $1M+ yearly budget, comprising paid media, social, influencer and counter innovation; partner with Marketing, Sales, Customer Insights, retailers and agencies on strategy, creative, execution and reporting; increased digital activations by 775% across 9 brands including La Mer, Clinique, Tom Ford, Jo Malone London, M.A.C, Origins, GlamGlow, and Estee Lauder
Launched the first E-commerce shopping platform with 7 brands through WeChat for Chinese consumers – the key sales growth driver; lead the design ideation and collaborate with internal and external stakeholders on feature development, QA, product assortment, and multilingual content; developed and rolled out a robust GTM strategy with paid media and airport OOH marketing support; created new revenue stream and garnered 900+ active users in 1 month
Implement test and learn strategies; drove innovation of new promotions, platforms, and tactics by 288% in 6 months to engage multicultural consumers, including pioneering Google Place Ads, Alipay Coupon and WeChat HTML5 Game

Managed Google Text Ads & PLA strategic campaigns with budget ranging from $300K to $2M to amplify Vertical priorities and support retail moments; responsible for experiment, keyword sourcing, ad copy, and performance analysis

Designed and built the first email automation system for eBay Partner Network, reducing 80% manual labor time and cost; led development of automated processes using Python and SQL to connect with Teradata and Salesforce
Served as Marketing Automation SME and partnered with Data Analytics, Product Engineering and Account Management to launch global lifecycle programs in 5 languages through email, social and website for Acquisition, Onboarding, Engagement and Retention; increased communications with partners by 233% and drove direct revenue for the first time via 25+ programs; initiated and maintained marketing calendar, processes and documentation
Led a global incentive program to increase partner success by 73% via a series of personalized emails with A/B testing
Innovated ways to streamline business processes and improve customer experience, including pioneering social media automation that drove partner satisfaction to 75% by auto-pushing eBay trending items on Facebook; responsible for ideation, HTML design and backend system API connection with Facebook, Squarespace and Twitter

Led a team of 5 people to implement the marketing automation strategy with HubSpot to improve company’s lead management, CRM, email marketing, SEO, and social media strategy on Twitter and Facebook
Planned and coordinated 6 Data Science training bootcamps in Seattle, Silicon Valley, London and Singapore; served as primary contact for event vendors and attendees; managed end-to-end logistics and venue selection / negotiation

Supported 2 teams of 8 people in day-to-day tasks including sales reports, PO, visual merchandising, and PR; recognized as top assistant for “high-quality performance as a detail oriented and deadline-driven professional”

Rolled out an omni-channel marketing campaign for Windows 8 targeting college students, resulting in reach of 30+ campus roadshows and 6000+ student interactions, recognized by Microsoft HQ and received additional budget
Delivered Windows 8 lectures on behalf of Microsoft in both English and Mandarin Chinese to senior leaders in governments, finance, and nonprofits to increase Windows 8 awareness (99% positive feedback rating received)
Hosted a Microsoft official event at IT Month (the biggest technology fair in Taiwan) to 5000+ daily audience for Windows 8 promotion; represented Microsoft Taiwan in TV/newspaper interviews during a series of launch events, press events, and road shows; demonstrated Windows 8 and effectively articulated prominent product features to potential customers
Led a team of 10 to implement a mystery shopping market research project that reached 100 retailers nationwide; provided retailer training for 250+ salespeople around the country to better interact with potential customers on consistent and effective messaging of Windows 8 knowledge