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Annie Huang

Customer-oriented Marketer | Digital Communicator 

"Let the data tell you "what", but let your emotions guide you in helping determine "why" and "how." 

Work Experience

Digital Consumer Marketing Associate @The Estée Lauder Companies

2018 - Present

  • Manage projects with $1M+ yearly budget, comprising paid media, social, influencer and counter innovation; partner with Marketing, Sales, Customer Insights, retailers and agencies on strategy, creative, execution and reporting; increased digital activations by 775% across 9 brands including La Mer, Clinique, Tom Ford, Jo Malone London, M.A.C, Origins, GlamGlow, and Estee Lauder
  • Launched the first E-commerce shopping platform with 7 brands through WeChat for Chinese consumers – the key sales growth driver; lead the design ideation and collaborate with internal and external stakeholders on feature development, QA, product assortment, and multilingual content; developed and rolled out a robust GTM strategy with paid media and airport OOH marketing support; created new revenue stream and garnered 900+ active users in 1 month 
  • Implement test and learn strategies; drove innovation of new promotions, platforms, and tactics by 288% in 6 months to engage multicultural consumers, including pioneering Google Place Ads, Alipay Coupon and WeChat HTML5 Game

Paid Search Marketing Strategist @eBay

2018

  • Managed Google Text Ads & PLA strategic campaigns with budget ranging from $300K to $2M to amplify Vertical priorities and support retail moments; responsible for experiment, keyword sourcing, ad copy, and performance analysis

Global Digital Marketing Automation Specialist @eBay

2017 - 2018

  • Designed and built the first email automation system for eBay Partner Network, reducing 80% manual labor time and cost; led development of automated processes using Python and SQL to connect with Teradata and Salesforce 
  • Served as Marketing Automation SME and partnered with Data Analytics, Product Engineering and Account Management to launch global lifecycle programs in 5 languages through email, social and website for Acquisition, Onboarding, Engagement and Retention; increased communications with partners by 233% and drove direct revenue for the first time via 25+ programs; initiated and maintained marketing calendar, processes and documentation 
  • Led a global incentive program to increase partner success by 73% via a series of personalized emails with A/B testing 
  • Innovated ways to streamline business processes and improve customer experience, including pioneering social media automation that drove partner satisfaction to 75% by auto-pushing eBay trending items on Facebook; responsible for ideation, HTML design and backend system API connection with Facebook, Squarespace and Twitter

Marketing and Event Planning Manager @Data Science Dojo

2015

  • Led a team of 5 people to implement the marketing automation strategy with HubSpot to improve company’s lead management, CRM, email marketing, SEO, and social media strategy on Twitter and Facebook 
  • Planned and coordinated 6 Data Science training bootcamps in Seattle, Silicon Valley, London and Singapore; served as primary contact for event vendors and attendees; managed end-to-end logistics and venue selection / negotiation

Brand Marketing Assistant @L’Oréal 

2014

  • Supported 2 teams of 8 people in day-to-day tasks including sales reports, PO, visual merchandising, and PR; recognized as top assistant for “high-quality performance as a detail oriented and deadline-driven professional” 

Marketing and Sales Assistant @Microsoft

2012 - 2013

  • Rolled out an omni-channel marketing campaign for Windows 8 targeting college students, resulting in reach of 30+ campus roadshows and 6000+ student interactions, recognized by Microsoft HQ and received additional budget
  • Delivered Windows 8 lectures on behalf of Microsoft in both English and Mandarin Chinese to senior leaders in governments, finance, and nonprofits to increase Windows 8 awareness (99% positive feedback rating received) 
  • Hosted a Microsoft official event at IT Month (the biggest technology fair in Taiwan) to 5000+ daily audience for Windows 8 promotion; represented Microsoft Taiwan in TV/newspaper interviews during a series of launch events, press events, and road shows; demonstrated Windows 8 and effectively articulated prominent product features to potential customers
  • Led a team of 10 to implement a mystery shopping market research project that reached 100 retailers nationwide; provided retailer training for 250+ salespeople around the country to better interact with potential customers on consistent and effective messaging of Windows 8 knowledge

Education

University of Washington

Master of Communication in Digital Media

2014 - 2015

National Chengchi University

Bachelor of Arts in Economics, Bachelor of Arts in Turkish Language and Culture 

2008 - 2013

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