Anthony F. 馮沛辰
技能證照
1. Apple Integration 10.10 Certification (蘋果10.10整合系統證照)
2. Google Analytics Certification (谷歌網路流量行銷證照)
3. Google Digital Sales Certification (谷歌數位行銷分析證照)
4. Cisco IoT Sales Certification (思科物聯網行銷業務證照)
5. E-Commerce Core Certification (電子商務核心分析證照)
6. Cambridge English Language Bulats ALTE3/CEFB2 Certification (英國劍橋聽說讀寫證照)
7. Japanese Language JPAL Certification (日文N5證照)
8. 全民英檢高級
學歷
學歷一，紐約市立大學 Baruch商學院
學歷二，國立台北科技大學(台灣)
工業工程管理(工業工程相關)大學 2004／09～2006／09(畢業)
現職 / 美商. 軍規防爆殼. 海外業務BD開發副總
經歷一 / 越南ANEN 智能消防.全球業務開發副總
ANEN / Fire Protection Equipment
國外業務主管 管理13人以上 越南 2020/2~2021/4
總部及工廠設於越南，擔任全球BD副總一職，ANEN Fire Protection Equipment是從事消防車、消防設備及消防閥及消防栓的公司，工廠在越南。全球前五大的智能消防集團都是我親自接洽、開發、並為客戶客製化，如美國Johnson集團的合作案(Johnson集團年營收一兆)、美國Tyco集團、Kidde防火致能集團、Carrier美國冷氣開立集團、以及德國BAVARIA、MINIMAX消防集團的代工。我的新客戶開發成效如下:
經歷二，新美齊集團/凱銳光電 (2442)
International Sales Manager 2015／12～2019／08
任職於全球最大的車用影音系統OEM/ODM集團，擔任全球業務開發部主管。發跡北歐超過20年的車載後座電視品牌，卻在2015年12月轉賣給新東家時凋零至全球只有兩間客戶，28名員工僅服務一位英國客戶之窘境。因此迅速開發新客戶建立全球經銷商即為我的策略，我的實績如下
1. 凸顯公司優勢：從1位客戶的窘境到100間客戶的逆轉勝
- 2015/12月新上任~2016上半年內迅速開發全球70間經銷商，直至2019年已突破100間新客戶
- 正式下單約50間客戶，成交率達70%；新樣品預購數量在2016上半年內已累積200套
- 2016第四季正式量產後，營業額由0轉2000萬台幣
- 2017業績達250萬美金
- 2018產品嚴重瑕疵無法出貨，轉變策略與日本豐田通商合作東南亞TOYOTA並合作提案給SUBARU
- 2019提案給美國AT&T，客製化前後雙鏡頭行車紀錄器
- 2019與TOYOTA台灣合作提案給台灣大車隊計程車，客製化前後雙鏡頭行車紀錄器
- 新舊客戶比重分配: 95%投入新市場開發、5%人力維持舊客戶的策略
- 業務團隊重新分工: 6人的團隊包括一位課長一位業務，2位業助及1位marketing；舊客戶交由1位業助專責負責並不定時回報，其餘4人全力主攻新客戶。新客戶由我領頭開發、接洽成功後轉交給團隊跟催
- 把任天堂Wii、XOBX、PS4遊戲機搬上車子讓大人小孩在後座玩刺激尖叫的惡靈古堡或令人血脈噴張的快打旋風。把車用鏡頭放進冷凍庫結冰再丟進100度C水裡滾。這些看似浮誇的實驗卻深深打動地處天寒地凍的東歐客戶，拿下斯洛伐克、捷克、羅馬尼亞、匈牙利車用連鎖店訂單
- 統合採購、軟體、機構、及外包廠，3個月拿下日本最大車用連鎖店AUTOBACS訂單3000台電視屏幕
- 新東家太過信任唯一的美國及英國客戶導致超過20,000個屏幕呆料滯銷
- 統合工程及採購部門：換掉損失最小的外包材，並客製化客戶專屬介面
- 將呆滯料轉出貨，不僅解決3個月備料期，還迅速擴張從墨西哥、哥倫比亞、祕魯、智利、巴西到阿根廷的TOYOTA/Chevrolet/KIA
- 2016年打進拉丁美洲TOYOTA 交車中心，2017拉美已呈3倍成長年銷售量達11,000套客製化後座螢幕
- 2016年打進德國Cadillac，BMW，Infiniti的aftermarket通路，首張訂單1000套後座螢幕
- 2017年打進拉丁美洲MITSUBISHI及KIA計程車車隊，年銷售量3000套客製化後座螢幕
- 2017年打進杜拜和埃及TOYOTA交車中心年銷售量2000套客製化後座螢幕
- 2017年打進日本最大車用連鎖店安托華(AUTOBACS)，首張訂單3000套客製化螢幕
- 2017年打進東歐Slovakia及Czech車用量販店AutoKelly(境內77間連鎖店)首張訂單3000套客製化行車紀錄器
- 2018打進斯洛伐克TSS Group車用連鎖店，首張訂單1000套行車紀錄器
- 2018打進羅馬尼亞車用連鎖店，首張訂單1000套行車紀錄器
- 2018打進挪威BMW dealer，首張訂單1000套行車紀錄器
- 2019打進印度TATA，首張訂單5000支鏡頭
- 2016 TOYOTA car delivery center(PDI)in Latin America
- 2016 Cadillac, BMW, INFINITI, and Germany aftermarket channels
- 2017 KIA and Mitsubishi taxi fleets in Latin America. • 2017 TOYOTA Middle East
- 2017 HONDA Middle East
- 2017 AUTOBACS, the largest 699 chain stores, in Japan.
- 2017 Slovakia and Czech DVR aftermarket
- 2017 Slovenia, ROMANIA, Greece, Malta DVR aftermarket
- 2018 Norway DVR aftermarket
- 2018 France Motor-Home, truck, commercial vehicle surveillance system
- 2018 CANADA Motor-Home surveillance system
- 2018 Germany vehicle surveillance system
- 2018 Poland aftermarket rearview system
- 2019 customized DVR for taxi fleet in Taiwan
- 2019 4-channels surveillance for SCANIA, VOLVO, MAN, HINO, FUSO, UD trucks
- 2019 Hyundai 4-channels surveillance system
- 2019 KIA 4-channels surveillance system
經歷三，孕龍科技股份有限公司
國外業務經理 / 嵌入式系統 Embedded System
電玩週邊暨車用電子邏輯分析儀 2008／11～2014／02
- 一年個人業績貢獻5000套銷售量，團隊(4國內業務及2位國外業務7000套銷售量)
- 個人年營業額200萬美金
- 團隊年營業額350萬美金
- 文宣、海報、說明書、攤位設計、技術翻譯及展場布置
經歷四，SUNRISE Computer
國外業務2000／09～2004／09
SUNRISE Computer是位於紐約從事二手電腦、PDA、電視、playstation、及3C商品refurbish的公司.意即標買二手品後整新販售。
1. 陌生開發: 開發中東、東歐、俄羅斯..等第三世界國家的二手電腦進口商
2. 個人年營業額120萬美金，可以賣出5000台二手電腦及PDA等3C商品
3. 學會市場分析是最大收穫!!為往後頂尖業務之路打下扎實的基礎
自傳
很高興能有這個機會能介紹自己，在下畢業於國立台北科技大學工業工程學系及紐約市立大學 Baruch商學院財經學系碩士。我具備流利的外文能力、能獨立開發市場並經營與規劃。我很重視自我能力不斷升級，因此在商業銷售技能、電腦技能、語文技能三方面，我具備以下國際證照:
1. Apple Integration 10.10 Certification(蘋果10.10整合系統證照)
2. Google Analytics Certification(谷歌網路流量行銷證照)
3. Google Digital Sales Certification(谷歌數位行銷分析證照)
4. Cisco IoT Sales Certification(思科物聯網行銷業務證照)
5. E-Commerce Core Certification(電子商務核心分析證照)
6. Cambridge English Language Bulats ALTE3/CEFB2 Certification(英國劍橋聽說讀寫證照)
7. Japanese Language JPAL Certification(日文N5證照)
8. 全民英檢高級
在下過去任職於全球最大車用影音系統OEM/ODM集團，擔任全球業務開發部主管。我的業績及領導能力非常亮眼，於前一任車用嵌入式系統連續4年居於業績冠軍；於目前仍在職的車用娛樂系統，則蟬聯近3年業績冠軍。舉凡日本最大的699間車用連鎖店AUTOBACS、德法NORAUTO車用連鎖、東歐的AUTOKELLY連鎖；乃至於OE市場，諸如德國BMW aftermarket 通路、日本Pioneer、TOYOTA 零配件子公司TOYOTSU Group、印度TATA 商用車集團，以及南美TOYOTA、KIA、Mitsubishi aftermarket⋯都是敝人親自由零接觸開始展開陌生開發建立銷售通路，進而逐步為這些國際公司研討、商談、提供客製化商品而成為長期合作甚歡的客戶。
我天性熱情、熱愛生命。我有正面的人生觀而且充滿鬥志，對任何事物都充滿高度的興趣和研究思考的精神。我喜歡看書也熱愛武術。柔道及空手道是每天下班後的運動，我也是天母榮總劍道社的社員。自從去過巴里島後就愛上了衝浪；每個週休二日一定去野柳潛水，或在衝完浪後帶本書躺在白沙灣享受一整個下午的陽光。生活不僅需要工作帶來的成就感，生活更需要熱情活力和健康的身體。
任何一個產業都離不開商業行為：成本、銷售、營運、管理...皆然。商業行為代表的不僅是學問及思考邏輯，更是一門藝術。在過去的職場上，不論是美商SUNRISE電腦公司，或是嵌入式系統國外業務市場開發，還是車用市場全球迅速擴展，我的表現及銷售業績都非常出色。尤其是我的努力及傑出的獨立開發能力為公司打開歐美市場及亮眼的業績額。因為我對我所展銷的商品和自己都充滿自信及努力。
希望我的背景及專長能為貴公司創造更美好的未來，也希望我的本質學能為自己創造更優渥的生活品質。
生意興隆
順心如意
馮沛辰 敬上
+886-922770003
(02)-22818632
Anthony F.
Living the Crazy Life
Cooking Food Wine Michelin Restaurants 100 Stars
Jujitsu Karate Third Place, National Chung Cheng Cup, Judo
Army Band Saxophone
Commander-in-Chief of the Army, General Yuming Tang, Attendant Sergeant Honorable Discharge
Passion for the Marketing
Google Analytics Certification
Google Digital Sales Certification
Cisco IoT Sales Certification
E-Commerce Core Certification
Passion for the Life
Volunteer of the Taipei City Wild Birds Association Emergency Rescue Team
Volunteer of the Taiwan REDHEART Organization vulnerable family Snorkeling
Lifetime Beach Cleaner
Skill & Certification
1. Apple Integration 10.10 Certification
2. Google Analytics Certification
3. Google Digital Sales Certification
4. Cisco IoT Sales Certification
5. E-Commerce Core Certification
6. Cambridge English Language Bulats ALTE3/CEFB2 Certification
7. Japanese Language JPAL Certification : N5 level
8. General English Proficiency Test : Advanced
Education
New York City University / Baruch College / Finance 2006~2008
National Taipei University of Technology / Industrial Engineering 2004~2006
(Top 1 Industrial Technology University in Taiwan)
International Sales Experience
Experience I: JEAN Group / Taiwan Stock:2442 / NEXTBASE
International Sales Manager / 2015/12~2019/8
I currently serve as Head of Global Business Development of the RSE Group, a company used to be the largest automotive application provider in the world. After a business takeover by the new owner, the brand originated in Scandinavia had declined into a withering business with only 2 customers remained globally and 28 employees together serving a single customer in Britain. Therefore, I created two strategies to tackle the business downturn– “Quick exploration on new customers" and "creation of global distribution channels– both consequently leading to the following achievements:
1. RSE’s competitive advantage shined again with its business reversed from having 1 customer only to currently 100 customers:
• 70 distribution channels have been acquired from across the world during the time from the start of my occupancy on December 2015 to the 1st half of 2016; 100 new customers have been secured until 2019.
• With around 50 customers formally making orders, the success rate in sales has archived 70%; the volume of pre-orders on new samples in the 1st half of 2016 accumulated to reach 200 sets.
• After mass production was launched in the 4th quarter of 2016, sales revenue increased to stand at NT$20 million from just NT$ 0.
• Due to a problem with severe product defect in 2018, the company’s products were unable to be shipped out. I switched to the strategy of making a proposal to SUBARU in a joint venture with TOYOTSU.
• In 2019, a proposal was submitted to AT&T in USA to customize the front-and-rear dual-lens driving recorder.
• In 2019, making a dual-lens DVR proposal to Taiwan Taxi in a joint venture with Taiwan TOYOTA.
2. Escalate the sales combat power:
• Effort spent on new and old customers has been re-apportioned:
95% is allocated to new market development, and the remaining 5% is allocated to maintaining old customers.
• Restructure the sales force: The sales team is restructured to consist of 6 people including a division supervisor, a sales person, 2 sales assistants, and a marketing officer. While one sales assistant takes the responsibility of maintaining old customers, the other four focus on the development of new businesses. I am the one in charge of developing new customers, and customers successfully added are transferred to the team for follow-up.
3. Avant-Garde Marketing
• Imagine that Nintendo Wii, XOBX, and PS4 game consoles are moved onto the car for adults and children in the back seat to play the spine-chilling game of Resident Evil or the blood-boiling game of Street Fighter?
• Or just imagine putting car lens in a freezer under 0 degree C° to get them frozen and then thrown them into 100-degree C° water for boiling?
These kinds of seemingly exaggerated experiments have actually touched the deep heart of our Eastern European customers who live in a frozen weather and also won fruitful orders from mobile application chain distributors in Hungary, Romania, Czech, Slovakia.
4. It is the team spirit that rocks:
Various departments’ effort was united to win orders from AUTOBACS, the largest 699 chain stores, in Japan.
• Procurement, software, institution, and outsourced vendors were integrated to bring 3,000 orders within 3 months.
5. A crisis of 180-day inactive stock was turned into new business opportunities in South America.
As the new RSE owner relied too much on the only one customer in the US and the only one in Britain as well, this caused stagnant sales of 20,000 screens in stock.
• The Engineering and Purchasing Departments teamed up with each other to replace the packaging material of the least cost for the inactive stock and customize the screen interface for customers.
• The inactive stock was directed to other markets which not only solved the problem of 3-month preparation lead time but also rapidly expanded sales into the TOYOTA/Chevrolet/KIA/Hyundai in Mexico, Peru, Chili, Columbia, and Argentina.
6. Sales performance:
OEM/ODM/Channel Sales performance:
• 2016 TOYOTA car delivery center(PDI)in Latin America
• 2016 Cadillac, BMW, INFINITI, and Germany aftermarket channels
• 2017 KIA and Mitsubishi taxi fleets in Latin America.
• 2017 TOYOTA Middle East
• 2017 HONDA Middle East
• 2017 AUTOBACS, the largest 699 chain stores, in Japan.
• 2017 Slovakia and Czech DVR aftermarket
• 2017 Slovenia, ROMANIA, Greece, Malta DVR aftermarket
• 2018 Norway DVR aftermarket
• 2018 France Motor-Home, truck, commercial vehicle surveillance system
• 2018 CANADA Motor-Home surveillance system
• 2018 Germany vehicle surveillance system
• 2018 Poland aftermarket rearview system
• 2019 customized DVR for taxi fleet in Taiwan
• 2019 4-channels surveillance for SCANIA, VOLVO, MAN, HINO, FUSO, UD trucks
• 2019 Hyundai 4-channels surveillance system
• 2019 KIA 4-channels surveillance system
Experience II: ZEROPLUS Logic Analyzer
Embedded System Sales Manager 2008/11~2014/02
I worked in the Sales Department of Embedded Test Instruments. The function of logic analyzer is to assist engineers with debugging in the design phase. The application of embedded systems covers a wide range of fields, including IC interface, Master and Slave communication, and chip design, such as Lin Bus、FlexRay、Can Bus used in car electronics; IIC、SPI protocols used in Memory；UART、PS/2、USB、and Manchester protocols used in PC system.
1. A success built from scratch — 45 distribution channels were created.
http://www.zeroplus.com.tw/logic-analyzer_en/customer-service_logic.php
2. Champion in sales performance for consecutive 4 years; champion in office cleanness for consecutive 5 years
• Solely made contribution of 5,000 sets of sales volume (worth US$200 million) each year to the group sales volume of 7,000.
3. Single-handedly responsible for the attendance of the Embedded world Conference in Nuremberg, Germany
• Brochures, posters, manuals, technical translation, and booth layout
4. Team work
Directed market penetration and business development overseas, leading a team to achieve sales targets as well as providing customer service and technical support
Experience III
SUNRISE Computer / Sales 2000/09~2004/09
SUNRISE is a company providing refurbishment service for second-hand computers and 3C products. This means second-hand 3C products are bought by the company and then put on sale after refurbishment.
1. Cold calling: I developed business from customers importing second-hand computers in the third world such as the Middle East, East Europe and Russia.
2. Responsible for personal quota of US$ 1.2 million per annum, arising from the sales of 5000 second-hand computers, PDA, and other 3C products, etc.
3. Secured the knowledge of market analysis, which benefit me the best in the forthcoming journey to becoming a top sales person!
It is my great pleasure to have the opportunity of introducing myself. I'm good at marketing, cold calling, and independently developing new clients, with exuberant experience. With an emphasis on global views and professional skills, I have well prepared myself in the job market with the competence of e-commerce, marketing and sales, information technology and foreign languages, and with the following internationally recognized certificates:
1. Apple 10.10 integration system certification
2. Google Analytics certification
3. Google Digital Sales Certification
4. Cisco IoT(Internet of Things) Sales Fundamental certification
5. E-Commerce Core certification
6. BULATS(Cambridge English Language Association Test) ALTE3/CEFB2 Level
7. JLPT(Japanese Language Proficiency Test) Level 5 certification
I've worked in the electronic and international trade businesses for 15 years, and my performance of sales and market development has been a spotlight all the time. With my previous job as an embedded-system analyst, I achieved the No. 1 sales champion, 6 years in a row, and the corporate cleanliness contest champion in a row. The essence of sales, I believe, is to identify sales targets through analysis of global industries and data collection in a shortest timeframe, and then zero in on effectively limited contact windows to accurately lock on to the clients' decision makers for the ultimate success of sales.
With a bachelor degree from the Department of Industrial Engineering, National Taipei University of Technology (Top 1 Industrial Technology University in Taiwan) and a master degree from the Department of Finance of Economics, Baruch Business School, New York City University, I'm proficient in foreign languages, equipped with the job competence of independently developing markets and planning business operations. The advantage of dual engineering and finance backgrounds has greatly helped me with job performance in developing electronic industries in overseas markets.
Under such a practical background, I've amassed exuberant experience in exhibitions at home and abroad, and become familiar with import/export businesses. I've travelled a lot to America, Brazil, Europe, Nordic, India, and have stationed in China's factories for business promotion and market development. Through the years, I've established credit among my customers. My visits to electronic shops in Europe and America such as Saturn, Best Buy, Staple, Circuit City have allowed me to build a profound knowledge of the local consumers' preference and favorites, which has been a strong support for me to set up my sales evaluation and planning.
I live in Taiwan and currently work in a global tier-1 car entertainment system OEM/ODM company as the supervisor of the Global Business Development Department. Because I am acutely sensitive towards commercial operations and can communicate in very creative ways, my sales performance often exceeds expectations. For example, I personally developed Japan’s largest car accessory chain AUTOBACS (with 699 stores), TOYOTSU(TOYOTA Group), BMW’s distributor, India TATA Group, Europe and South America’s KIA, TOYOTA, Nissan car delivery center and aftermarket from nothing, and built up sales channels. Gradually, I conducted discussions with these international companies and provided them with customized products, which turned them into long-term partners and customers.
Up to now, I have expressed myself extremely well in every field and my sales role. I believe my active personality could be performed on both sides mutually benefiting from the deal of your company and my goal.
Best Regards
Anthony F.
+886-922770003
+8862-22818632
