Anzhelika Komissarova
Marketing Manager
I have pretty good experience of marketing and advertising both from theoretical (education, conferences) and practical points of view. In addition, I have real marketing and sales experience and a large number of successfully implemented projects. Besides, I adhere to the lifelong learning concept and constantly improve my skills to keep up with the market.
Moscow, Russia +7 (951) 6648432 [email protected]
Work Experience
Trade & Shopper Marketing Manager • Philips
2021 - until now
Responsibilities:
Customer collaboration, including:
- support in marketing strategy development and its implementation with different departments and external agencies
- tracking brand performance (sell-in & sell-out, pricing, stock, etc.) and consumer behavior
- planning of the assortment matrix, including the launch of new products
- creating a promotional plan and coordination of all types of advertising activities (incl POSM)
- evaluation of the effectiveness of promo activities with the relevant metrics (ROI, promo effectiveness, etc.)
- marketing budget monitoring
- supporting other departments (commercial department; marketing; design studio; promo-army).
Key achievements:
IGM growth in my categories amounted to 1.1 pp during the period of my work. Successful launch of new products (a new series of toothbrushes), thanks to the implemented promotion strategy, sales in 5 weeks increased from 45 pcs. to 673 pcs. per week.
Marketing manager • М.Видео www.mvideo.ru
2020 - 2021
Responsibilities:
- creating and implementing trade marketing programs (loyalty programs, events, trade marketing promotions) with partners)
- optimization (offline/online) of shelves (portfolio, price offers, promo)
- creating CJM
- marketing budget monitoring
- launch of new products and services to the market
Key achievements:
I have done more than 300 trade marketing activities with companies such as Microsoft, Intel, AMD, Logitech, Apple and PlayStation. During my time at the company, I managed to increase investments in trade marketing activities by 9% Y2Y in my categories.
Trade Marketing Manager • Триколор www.tricolor.tv
2018 - 2020
- Distributors and retail sales support
- Briefing of the creative department and agencies for POS production
- Organizating and conducting marketing events
- The introduction of the loyalty program for distributors
- Processes standardization within the department and across the departments
Key achievements:
As part of business processes optimization, I implemented a loyalty program for branded retail, which helped to increase sales of individual regions in 2 times. In addition, I proposed and implemented a new reporting mechanism, for two quarters of which the average score of the reports increased from 72 to 83, which is more than 12% and indicates positive dynamics.
Education
Saint Petersburg State University Of Technology and Design
Business communications, Advertising and Public relations
2013 - 2017
St. Petersburg State Educational Institution Petrovsky College
Advertising specialist
2009 - 2013
Skills
Languages
- Russian — Native
- English — Fluent
