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April Wu

Experienced Senior Marketing Manager with a demonstrated history of working in the internet and service industry. Sufficient communications to media, consumer, and business.


[email protected]

Senior Marketing Manager


PR professional with more than 3 years of experience leading corporate marketing and external communications for B2B/B2C companies in ICT industry.


Experienced in conceptual and content development of sales-driving marketing initiatives. Be able to drive record-high marketing campaign response rates and execute successful product launches.


Team management role in global expansion scope. Problem solving, task orientated, team spirit. Meet challenges head-on and always find a way to effectively complete multiple assignments.

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SKILL

✓ Marketing Strategies & Campaigns                        ✓ Public & Media Relations

✓ Market Research & Competitor Analysis               ✓ New Product Launch  

✓ Product Positioning & Branding                              ✓ Digital Marketing

✓ Web & Print Content Development                        ✓ Sales Collateral & Support

WORK EXPERIENCE

iKala, Cloud division, Marketing Manager,  Sep 2018 ~ Apr 2021 

Google Cloud Platform solutions (GCP) product marketing

Customer Data Platform (AI marketing analytics solutions ) product marketing
StraaS (Video streaming solution) product marketing
Picaas (AI image retouch solution) product marketing
Lead Generation
Content Marketing

Company@2x

擷適科技 getchee - GIS Data Consulting Company

Senior Marketing Manager, Dec 2013 ~ Sep 2018

1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa.
2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads.

Company@2x

亞太電信 Asia Pacific Telecom

Sales Marketing, Nov 2010 ~ Oct 2013

Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship.
✓ SME Account sales and business development
product/service: domain name, virtual hosting, e-commerce solution, M-commerce solution mobile app, coloation, SMS.
✓ Customer support
day to day operations and forward bugs to the technical team.
✓ Conduct market research and competitor analysis to develop product promotion program
✓ Marketing and advertising program planning and execution for the new products.
✓ Event planning and execution: seminars, product briefings, product training programs.

Company@2x

頤德國際 VEDA International Corp.

Senior Account Executive, Oct 2007 ~ Sep 2010

Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events.

Selected Accomplishments: Key Account Manager
Retainer-based: Microsoft
1. Corporate PR : 2010 COMPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR)
2. IT BU : Windows Azure, developer tool, business total solution
✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan
✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs
✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management)
✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management

Project-based
✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch
✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building)
✓ TAITRA : 2010 trade shows
✓ G1(Wimax operator): Hsinchu and Taipei opening event
✓ msi : 2010 COMPUTEX opening press conference

Company@2x

EDUCATION

National Chiayi University

BA of Elementary Education and English Teaching, 2000 ~2004

PUBLICATIONS


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PICAAS BLOG

https://blog.picaas.io

✓ What Are Google Shopping Ads? And why retailers should use it? 

✓ AI For Good : With great power comes great responsibility.


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STRAAS WEBSITE

https://straas.io

https://blog.straas.io

✓ Website content development

✓ Blog content planning and writing

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