April Wu

B2B marketer

  Taipei, Taiwan

Lead generation professional with expertise in marketing communications. I translate complex product technologies into audience-friendly messages for market communication, utilizing storytelling techniques to drive lead generation through digital acquisition and offline events.

 

工作經歷

Marketing Manager  •  Dun & Bradstreet Taiwan

十二月 2022 - Present

1. Lead a high-performing team of three professionals.
2. Lead generation to drive business growth.
3. PR communications for effective brand positioning and reputation management.
4. Brand marketing to maintain and expand market reach.

Product Marketing Manager  •  CloudMosa (美商海鸚科技)

二月 2022 - 九月 2022

B2B solution/product marketing (landing on the US market)
Inbound marketing

Marketing Manager  •  iKala 愛卡拉互動媒體股份有限公司

九月 2018 - 八月 2021

1. Google Cloud Platform solutions (GCP) product marketing
2. Customer Data Platform (AI marketing analytics solutions ) product marketing
3. StraaS (Video streaming solution) product marketing
4. Picaas (AI image retouch solution) product marketing
5. Lead Generation
6. Content Marketing

Senior Marketing Manager  •  Getchee Inc.

十二月 2013 - 九月 2018

1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa.
2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads.
3. Team management role in global expansion.

Sales Marketing  •  亞太電信股份有限公司

十一月 2010 - 十月 2013

1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship.
✓ SME Account sales and business development
product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS.
✓ Customer support
day to day operations and forward bugs to the technical team.
✓ Conduct market research and competitor analysis to develop product promotion program
✓ Marketing and advertising program planning and execution for the new products.
✓ Event planning and execution: seminars, product briefings, product training programs.

Senior Account Executive  •  VEDA Corp.

十月 2007 - 九月 2010

Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events.

Selected Accomplishments: Key Account Manager
Retainer-based: Microsoft
1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR)
2. IT BU : Windows Azure, developer tool, business total solution
✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan
✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs
✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management)
✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management

Project-based
✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch
✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building)
✓ TAITRA : 2010 trade shows
✓ G1(Wimax operator): Hsinchu and Taipei opening event
✓ msi : 2010 COMPUTEX opening press conference

學歷

NATIONAL CHIAYI UNIVERSITY

ELEMENTARY EDUCATION AND ENGLISH TEACHING

2000 - 2004

Skill

  • Marketing Communications
  • Public Relations
  • Sales and Marketing Alignment
  • Sales and Business Development
  • Content Marketing
  • Lead Generation
  • Product Marketing
  • Event Planning
  • Team Management

Language

  • English — Business Fluent
  • Chinese — Native
  • Korean — Work in progress
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