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Ashley Vasquez

[email protected] (815) 674-8809 • Hermosa Beach, CA

Organic and paid social media marketer with 5 years experience. Clients have included large brands, small startups and local businesses. 

Experience

Social Media Organic and Paid Content Manager, Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas. Chicago, IL. Jul 2014- Current

  • Launch and manage large-budget paid social ads, including boosted posts, dark posts, carousel ads, videos, canvas and more, utilizing Sprinklr, Facebook Power Editor, Ads Manager, Business Manager, Custom Audiences, Lookalike Audiences, Audience Insights and engagement retargeting 
  • As a lead for our in-house agency, I create campaigns from inception to execution for Facebook, Twitter, Google+, Facebook Latino (in Spanish), YouTube, LinkedIn and Instagram by utilizing industry best practices, department/enterprise goals and trending topics.
  • Project lead for both in-house and outside clients, in charge of gathering analytics, assembling reports and client presentations
  • Create Facebook tabs and promotions using Sprinklr, Shoutlet and Facebook Developer.
  • Lead strategist for KPIs around brand engagement, retail, advocacy, web traffic, search visibility, community building, PR and customer service needs
  • Manage social media calendar using WebTrends and analytics to make data-driven decisions and optimize best posting times for targeted audiences.
  • Lead YouTube strategy, manage publishing and analytics. Work  on content creation with internal video team and external agency.
  • Edit articles for company blog using Google Adwords and blogging best practices to enhance SEO and overall readability, while adhering to the company style guide.
  • Work closely with other departments including Community Managers, PR and Creative Services to identify trends, publish a real-time content, produce engaging graphics.
  • General community management for both positive and negative sentiment messages.
  • Collect audience insights and data to improve messaging and strategy.
  • Sit on SocialMedia.org council with the digital leaders of other large brands.

Social Media Consultant, variety of clients. Jan 2016-Current


  • Work with clients that range from a spiritual life strategist to a creative personal branding agency 
  • Full-service social media that includes strategy, copy-writing, image creation, video creation, media buying, CRM and reporting

Social Media Specialist, LaunchableMag.com. NYC (Virtual). Jan 2014-Jul 2014

  • Created all social media accounts and social media strategy by identifying target audience and best practices.
  • Managed all social media account including Twitter, Facebook, Storify, Pinterest, Google+, LinkedIn, Meetup, Spreecast and Eventbrite using Sprout Social to identify peak traffic and engagement times.
  • Created and distributed weekly email marketing campaigns using MailChimp.
  • Researched and reached out to potential collaborators and interested parties.


Social Media Marketing Manager, Social Power Hour, Chicago, IL. Jan 2014- Jul 2014

  • Managed and provided regular feedback for a team of blogger interns.
  • Served as editor-in-chief for the company blog, The Chicago Social, by enhancing and executing our SEO and content marketing strategies.
  • Managed Facebook and Twitter using Sprout Social
  • Regularly participated in tweet chats to build brand engagement, advocacy and community relationships.
  • Worked closely with CEO to plan in-person networking events for small businesses, entrepreneurs and social Chicagoans.
  • Edited blog posts and managed social media calendars for clients using tools such as WordPress, Google Docs and Dropbox.


Social Media/Blog Writer, Social Media Beast. Chicago, IL Dec 2013- Jul 2014

  • Created Facebook, Twitter content for various clients, including Chicago favorite Connie’s Pizza, while adhering to strict, assorted styles of tone, voice and strategy.
  • Researched and wrote SEO-friendly blog posts for high-profile clients such as Navy Pier.
  • Worked virtually and held myself to an always-ahead-of-deadline schedule to ensure plenty of time for stakeholders in the review process.


Features Writer, Fiesta Magazine, Rio Magazine, & Healthy Living Magazine. San Antonio, TX. Dec 2011- Aug 2013


Social Media Intern, CollegeRecipes.Com. Aug 2012- Dec 2012

  • Developed social media strategies, content and schedules by working on a team and attending regular training and webinars.


Editorial Intern, San Antonio Magazine, San Antonio, TX. Aug 2011- Oct 2011

  • Wrote articles for a print publication by researching events, interviewing people and fact-checking the work of my teammates and myself.

Education

Texas State University, San Marcos, TX

Master’s Degree

May 2013

Major:  New Media

Illinois State University, Normal, IL

Bachelor of Arts Degree

December 2010

Major: Journalism

Minor: Spanish

Advancia Negocia, Paris, France

School of Business and Communication

May 2010

Heartland Community College, Normal, IL

Associate of Arts Degree

May 2009

Major: Mass Communication

Skills


  • Proficient in web design including HTML, CSS, WordPress and Drupal, as well as basic skills in JQuery, Ruby on Rails, PHP, MySQL, Python and Javascript
  • Bilingual in Spanish 
  • Proficient in iMovie, Photoshop, InDesign and Dreamweaver
  • Excellent organization, self-motivation and time management, as well as verbal and written communication skills
  • Knowledge of AP style

Activities/Organizations


  • Community service including YMCA Fun Day, Relay for Life, Mount Pisgah Baptist Church Food Pantry, Western Avenue Hispanic Outreach Program, and Cedar Ridge Elementary School (helping bilingual students in the library), San Antonio Youth Literacy Reading Buddy Volunteer
  • Alpha Psi Lambda National, Inc., community service/mentoring/social

Honors/Awards


  • Panelist for various social media panels in Silicon Beach 2016
  • Texas State School of Journalism and Mass Communication Scholarship 2012
  • Minority Professional Development Grant 2010
  • Phi Theta Kappa National Honor Society 2009
  • Academic Competitiveness Grant 2008

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