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林思妤 Astrid Lin

Hi, I'm Astrid Lin, having 3 years of digital product experience in B2C social media and B2B AIoT platform. Previously working at CMoney, in charge of a social product with millions MAU, and had created several 0-1 products from scratch. Experienced in user-centered design, data-driven strategy, Lean UX and Scrum management.

Product Manager, Taipei, Taiwan
[email protected]

Work Experience

CMoney Technology Co., Ltd, Product Designer & Product Manager

Dec 2021 ~  June 2023


[Responsibilities]

  • User research and data analysis, feature planning, wire-framing, UI design, usability testing, A/B testing, and performance validation.

[股市爆料同學會]

  • Led the web and APP design, conducting more than 50 iterations for product growth. 
  • Improved the design workflow to increase design efficiency by 8% and team productivity by 5%. 
  • Discovered important user behaviors through data and qualitative research, and used the insights to help improve product design strategies.
[ShowPop]

  • Designed and participated in planning the experimental product form 0 to 1. 
  • Led the team in using Lean UX to achieve user needs, resulted in a NPS increase from -13 to 52 in 2 months, and brought 17,000 MAU to the new product in 6 months.

Fastwise.net Co., Ltd., Product Manager

Aug 2020 ~ Nov 2021

  • Completed the development of the Chemical Dispersion Modeling website for ITRI. 
  • Launched an IoT platform that integrated face recognition, temperature detection, attendance system and other customized IoT devices. 
  • Established Scrum management from scratch and increased development efficiency while reducing bugs.

Cathay Financial Holdings, Product Planning Intern

Mar 2020 ~ Jul 2020

  • Designed a data-driven product model independently, including business model, user journey, information architecture, enterprise architect and data model.
  • Proposed a product improvement plan by conducting case studies and competitive product analysis.

Money101 corp. at CompareAsiaGroup, UIUX Intern

Jan 2020 ~ May 2020

  • Produced user journey, empathy map and persona of travel insurance consumers through user interview research.
  • Conducted design thinking workshop, introducing research method to company staff.

Skills


Product Design

  • Information Architecture
  • User Flows
  • Wireframing
  • Prototyping


Research & Analysis

  • Data analysis
  • A/B Testing
  • Usability Testing
  • Surveys, User Interviews


Tools

  • Figma, Sketch, Adobe XD, Zeplin
  • Google Analytics 4, Flurry, Tableau, GTM, Looker Studio
  • ChatGPT, Midjourney

Education

National Chengchi University

International Business & Digital Contents and Technologies, 2015 ~ 2020

University of Innsbruck School of Management

International business and economics, 2019 ~ 2019 (An exchange program in Innsbruck, Austria)


Projects

Data-driven design cases for enhancing product usability and user experience

Conducted several scrum design experiments to align with the product-led flywheel.

Club 2.0: Enhancing community engagement and retention

Created a more intimate interaction between the creators and their paid subscribers.

Showpop: A new way of social connection

Created a simple and enjoyable life-sharing experience between people and their loved ones.

Chemical dispersion modeling website

Cooperated with a quasi-government agency, to transform a foreign chemical dispersion modeling software into an online service.

IoT Platform Integration for Tech Company

IoT platform integration platform customized for medium-sized tech company, features included account management, environmental monitoring, facial recognition attendance system, etc.