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Atanas Terziev

B2B Lead Generation marketing expert

I'm results-oriented inbound marketer with digital project skills. I'm motivated, disciplined and loyal to the company that I'm working for. My main desire is to develop myself in marketing field and get better in result achieving. Easily adaptable is one of my greatest quality. In marketing field I define myself as a generalist - I have learned how to make content marketing, email marketing, social media marketing and brand building at all. As a part of my free time activities, I maintain a personal blog (teensow.blogspot.com) with literature and fiction that I write. I have also trained martial arts were I learned what is the true meaning of discipline and honor. And last but not least - I'm a big fan of the Bulgarian backpipes, so now I'm learning how to play on an authentic Rodopi mountain backpipe - the kaba gaida.

Sofia, Bulgaria
[email protected]
+359 888310539

Work Experience

Marketing expert - Lead Generation
Advent Group
Dec 2019 - Present

Working on different projects with a large scale of target groups that we've reached worldwide. My responsibilities are: 

  • Developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinars, downloadable content and lead nurture tactics;
  • Executing an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content;
  • Creating content strategies and schedules, White papers, blog posts and presentations with B2B focus;
  • Executing email automation and marketing funnels for client conversions;
  • Managing and optimizing digital media and PPC campaigns;
  • Working with the design team to develop new creatives and landing pages, based on insights from prior performance and testing;
  • Researching and analyzing markets, buyers' personas, competitors and industries;
  • Achieving organic growth of leads with +50% for Annual European Summit;
  • Tracking and reporting on demand generation performance metrics, using this data to continually optimize campaign performance;
  • Maintaining live (on-site) events marketing by posting and managing social media channels and email for extra engagement of the attendees;
  • SM Community management;

Senior Marketing Specialist
HyperAspect

Nov 2018 - Dec 2019

HyperAspect is a Bulgarian software company with two service pillars. The first one is providing international clients with IT consultancy and expertise. The second one is developing cloud-based AI software solutions for various industries. My responsibilities in HyperAspect:

  • Building and developing the marketing department and marketing communication channels;
  • Brand building;
  • Owning end-to-end execution of marketing campaigns across all paid marketing channels, including budgeting, optimization, and reporting;
  • Executing day to day strategic marketing tactics and manage key marketing projects;
  • Social media communication strategy;
  • Managing and optimizing digital media and PPC campaigns;
  • Monitoring of on-going marketing and PR campaigns performance;
  • Managing media relations, updating press kits, archiving news releases and press coverage, maintaining media databases, and coordinating interviews;
  • Content creation;
  • Working with the design team to develop new creatives and landing pages, based on insights from prior performance and testing;
  • Researching and analyzing markets, buyers' personas, competitors and industries;
  • Recruitment marketing;
  • Identifying opportunities to grow and further develop all marketing activities;
  • Collaborating with digital agencies for various projects;

Account Executive
Digital Agency Interactive Share
Jun 2018 - Oct 2018

Responsibilities: 

  • Account management for the following clients: Canon, Black Sea Gold, Giulian Watches and Jewelry, Solid 55, Goodyear and Dunlop Tires etc.;
  • Meet and liaise with clients to discuss and identify their advertising requirements;
  • Acquires knowledge of client’s business so that marketing and advertising problems and opportunities may be anticipated;
  • Contributing to clients' business growth by identifying new opportunities and implementing creative solutions;
  • Building a marketing campaign strategy that meets the need of the client and is result oriented;
  • Plan, execute and manage digital media campaigns that meet the client's brief and budget;
  • Negotiate with clients and the agency team about the details of campaigns, solving any problems and making sure deadlines are met;
  • Briefing the creative team and communicating the needs of the client while working closely with them on the content and media production;
  • Present the campaign ideas and budget to the client;
  • Present creative work to clients for approval or modification;
  • Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both while building strong working relationship;
  • Media planning and buying with the PPC team;
  • Collaborating with freelancers, decision makers and company leaders on key projects;
  • Monitoring of the campaign’s effectiveness and optimization when needed;
  • Analysing competitive activity and identifying consumer trends;
  • Checking and reporting on the campaign's progress and pacing;
  • Managing the digital presence of brands on various digital channels;
  • Keeping in contact with the client at all stages of the campaign;
  • Handle budgets and manage campaign costs;
  • Organizing and attending strategy and planning meetings with the client, the creative and production team;
  • Making 'pitches' with the aim of securing new business for the agency;

Digital Marketing Specialist
Financial House Karoll

Jun 2016 - Jun 2018

From intern to Digital Marketing Leader of a Marketing department for asset management, wealth management, brokerage and insurance business divisions of a leading financial services company with focus on Emerging Europe. Responsibilities:

  • 50%+ boost to sales figures for one of the products (Karoll Saving plan);
  • Worked closely with IT/Sales teams and Agencies/Freelancers to create digital tools for acquiring new leads;
  • Collaborated with agencies, freelancers and company leaders on key projects;
  • Marketing yearly budget management;
  • Strategy event planning;
  • Analytics;
  • Able to work with digital marketing tools for generating new leads: Facebook ads, Google AdWords, content marketing with blog posts, webinars with Everwebinar/WebinarJam, email marketing with MailChimp, LinkedIn advertising, SEO

Education

Master’s Degree, Marketing Management and Advertising

2016 - 2018

University of National and World Economy

Bachelor's degree, Mass Communication/Media Studies
2012 - 2016

University of National and World Economy

Industry Knowledge


Strategic thinking


Creative writing


Inbound Marketing


Brand Building

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