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Audrey Tan

A graduate of the University of Illinois at Urbana Champaign, Audrey has been designing digital experiences as a consultant, for her own business and high growth technology companies.  She is an advocate of constant iteration, true empathy, and experiences that delight users. 

audreyhtan.com


(630) 485-0665
New York, NY

Experience

Senior Product Designer, Dec 2014 - Present

Designing software that supports LiveIntent's people based marketing platform.  Using agile methodologies, works directly with business stakeholders, engineering and product management to design technologies that help advertisers intelligently reach audiences through email inventory of LiveIntent's exclusive publisher network.  Performing user research studies and designing interfaces for software that does inventory forecasting, data visualization, and CRM data management.  Growing a strong understanding of programmatic buying and selling and workflow management.

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Product Designer, Feb 2014 - Oct 2014

Oversaw the design and development of personalization and in-platform messaging initiatives. Planned and executed offsite customer research studies and designed web interactions for newly launched 'Favorites' feature that increased website engagement by over 40%.  Focused on interaction design and information architecture patterns.  Performed data analysis to make decisions about updating the platforms messaging capabilities to be a conversational interface.

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Founder, Aug 2011 - Feb 2014

Designed and launched a way to break the ice between New York dog lovers looking for people in their neighborhoods to lend a hand with man's best friend.  Drafted wireframes and functional specs, did all copywriting and basic front end web development.  The role also encompassed work around brand strategy, marketing and event planning.  Won Best Overall Startup at Startup Weekend New York (Fall 2011).

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Senior Consultant, Jan 2006 - Apr 2011

Designed interfaces and managed usability testing for Fortune 500 Health Insurance eCommerce site.  Created wireframes, user flows, use cases and prototypes for quoting and enrollment processes.  Lead a team of Business Analysts for 3rd party agent licensing software implementation.

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Education


University of Illinois at Urbana-Champaign

Bachelor of Science (B.S.) Management Information Systems - Supply Chain Management

Graduated Deans List

Skills


Product Design

Sketch, Adobe Photoshop & Illustrator, InVision, UX Pin, Omnigraffle


Web Design

Basic HTML & CSS, HAML & SASS, Git, Wordpress Development

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