Katie Syu

Product Director

  Taiwan Province, Taiwan

My name is Pei Shan Syu; I have been in the workplace for nearly ten years. I have worked in electronic technology companies, financial holding companies, duty-free shops, international five-star hotels and traditional industry; therefore I learned project analysis, planning, research, development in various positions, design, manufacturing, purchasing, finance, accounting, channel development, customer relationship management, international trade practice as well as other work skills.

工作經歷

Product Director  •  YOUNG HEALTH IND CO., LTD.

 2019/7 - Present

1. Business promotion and implementation of quality assurance management

| Domestic and foreign business travel and build customer relationships as well as reception.

| Development and planning of new customers/markets at home and abroad.

| Order quotation, order acceptance, delivery confirmation, and preliminary evaluation of the customer's contract (trading conditions, production process, product requirements, after-sales service), and seek assistance from other departments when necessary to respond to customer needs immediately.

| Served as the communication and coordination of quality issues between the factory and the client.

| Assist in the completion of various quality data of the factory and track the improvement progress.

| Assist customers in auditing and improving feedback and tracking.

2. Product operation planning

| Analyze the status of the competitors of the creative products in the market and develop corresponding strategies to ensure the existing profits and market share, plan the market segmentation of cultural and creative products and determine the market positioning of the product, and find new ones Services and markets to increase the company’s operations and the growth of customer satisfaction.

| By participating in foreign exhibitions, refer to domestic and foreign market trends, and suppliers visit potential products and factories.

| Collect demand information based on Alibaba's B2B e-commerce customer inquiry content, and develop high-quality products that meet the requirements of foreign customers.

| Familiar with European and American product safety standards, as well as the contents and procedures required by factory inspections.

3. New planning

Product launch| Planning and supervising product market intelligence collection and market research plans.

| Plan and formulate sales product mix and price strategies for new products to be launched to meet market competitiveness. | Process development, improvement and introduction of new products or technologies.

| New material testing and new product sample development and trial production.

| Advanced product technical issues discussion and improvement of inspection standards.

| Assist in applying for trademark rights and patent rights in multiple countries for new products or technologies.

4. Purchasing/Material planning

| Engaged in mass production procurement, tracking the progress of material production, and understanding the supplier's production process in accordance with the production needs of the factory.

| Collect/analyze/summarize market cost prices, with cost concepts.

| Communicate and coordinate material matters with factories, suppliers and brands.

| Plan and control the material progress and schedule.

| Develop new materials, new suppliers, unit prices, delivery dates, and transaction terms negotiation

5. Marketing advertising planning

| Planning and supervising various product promotion and promotional activities to increase sales.

| Planning and drafting advertising marketing plans, and controlling advertising production budgets and expenses. | Design and plan the official website, e-commerce background operation experience such as B2C Shopee e-commerce and B2B Alibaba, operating product community websites such as Facebook, LINE official, IG official, Xiaohongshu official.

| Planning and drafting seasonal marketing strategies to achieve the company's overall strategic goals.

| Have personal experience in writing website marketing copywriting, and on-the-job training using illustrator and other drawing software.

6. Social-welfare planning

| Plan marketing policies, propose charity sponsorship activities in 2020, and enhance the company's corporate image. | Implementation of public welfare activities, writing of press releases, communication with public welfare organizations.

7. Address workplace issues with the big boss

Financial Planning Personnel •  Taishin International Bank

 2018/8 - 2019/7

1. Developing and maintaining strong and influential relationships with key customers

| Create maximum value for VIP customers through personal financial consulting and financial product marketing services.

| Regularly review VIP client asset portfolios and investment position reports to provide the most suitable financial products and services.

| According to VIP client’s wealth management needs and risk acceptance, recommend and sell existing domestic and foreign financial wealth management products, including bonds, ETFs, funds, foreign exchange, insurance, deposits, loans, etc., to achieve personal business goals.

2. Responsible for the promotion of various financial management and related financial products

| Keep abreast of financial market trends and economic information pulses, have research insights on the overall economy and international development, and have the ability to explain profound theories in simple terms.

| Respond to customer inquiries about market conditions, provide various investment product operation suggestions, and handle business referrals in a timely manner to deepen customer relationships and achieve business goals.

| Execute various wealth management projects or marketing activities, such as financial investment products, life insurance, property insurance, credit cards, credit, mortgages, car loans and other personal wealth management products to achieve sales targets.

3. Have operational experience in the promotion of bank wealth management business

| Implement operational guidelines, KYC assessment before sales, confirm the suitability of sold products, return on sales process and after-sales service, assessment of risk points and return coordination of financial management disputes.

| Make full use of the bank's resources, including the head office's auxiliary sales resources and branch customer resources. | Optimistic and positive, with enthusiasm for service, familiar with customer psychology and skills in handling customer complaints.

4. Assist the branch supervisor with situations

Counter Receptionist  •  Argus Apartments & Hotel

2017/5 - 2018/4

1. Registration for customers and cashier
2. Consultant for customers
3. Check-in, check-out, reservation and room arrangement
4. Audit and bookkeeping
5. Assistance of organizing travel plans, rental and arrangement of transportation for customers
6. Reception and provide services such as transportation of baggage

Jewelry Sales  •  Ever Rich Inc.

2013/12 - 2017/2

1.Introduction of jewelry and designers, sales of merchandise, such as diamond, emerald, coral and pearl.
2.Achieve the sales target of the company
3.VIP service and keeping company a good reputation
4.After-sales service and maintenance of customer relationship
5.Marketing and promotion activities for new arrivals merchandise.
6.Forming analyses of sales and performance, and making reports on finance
7.Merchandise order and inventory management

Bank Teller  •  Shin Kong Bank 

2011/12 -  2012/11

1. Cashier, B/C and exchange of domestic and foreign currencies
2. Services like time deposit loan and setting time deposit and pledge of rights.
3. Consultant, sales and referral of financial instruments, promotion of credit card, and load service

Financial Accounting Assistant  •  Hua Dong Inc.

 2009/10 - 2011/9

1. Assistance for the supervisor in financial department and works of general accounting
2. Send, receive, collect and organize the original certificates generated by transactions
3. Handle payment from other companies, payable accounts and inquiries
4. Verification of checks, bill and bookkeeping
5. Management on petty cash
6. Audit of cash and the records
7. Assistance of cashier and account affairs related to banks, such as deposit, withdrawal and money transfer
8. Assistance of making reports and statements of cash flow and deposit balance
9. Assistance of organizing the shareholder’s meeting with auditing office
10. Sending and receiving countersign files and other administration works

學歷


National Kaohsiung University of Applied Sciences

Graduate Institute of Finance, Economics, and Business Decision

2009 - 2011

Yuanpei University of Medical Technology

Department of Finance

2005 - 2009

Taoyuan Municipal Zhong Li Commercial Senior High School

Departmant of Commercial Management

2002 - 2005

技能

   Word      PowerPoint      Excel      TEJ財經資料庫      Attention To Detail      Illustrator      Strategic Planning      Event Planning   

語言

   Chinese — 母語或雙語      English — 中階