New Taipei City, Taiwan
Dedicated to developing and optimizing programmatic advertising for 6 years, and passionately about the ever-changing digital marketing technology.
I relish every chance to take responsibility and prove myself in this fascinating but unpredictable ecosystem. And keep myself informed with the latest digital trends and knowledge.
Well experienced with cross-cultural communications and also a great deal of cross-functional communications. Share success, hoard failure is the core value that I gained from every previous work experience.
Aug. 2021 - Present
Worked with the tech team and project managers to develop the ad optimization strategy. During the pandemic, we still achieved outstanding results with 7% YoY revenue growth.
Constructed and built the performance dashboard with SQL and made the data visualized on Data Studio.
Feb. 2019 - July. 2021
Feb. 2018 - Jan. 2019
Expanded optimizing websites to 7 PGC platforms. Also, advise clients on ad optimization strategies.
Collaborated with several Taiwan ad networks and overseas SSPs, and trial and error to figure out the best monetization solution for PIXNET.
Inventory PIXNET ad inventory and formulated ad layers create an efficient waterfall passback process.
Feb. 2017 - Jan. 2018
Apr. 2016 - Jan. 2017
Nov. 2013 - Feb. 2016