Bella Hsiao
Ad Optimization Manager
New Taipei City, Taiwan
Dedicated to developing and optimizing programmatic advertising for 6 years, and passionately about the ever-changing digital marketing technology.
I relish every chance to take responsibility and prove myself in this fascinating but unpredictable ecosystem. And keep myself informed with the latest digital trends and knowledge.
Well experienced with cross-cultural communications and also a great deal of cross-functional communications. Share success, hoard failure is the core value that I gained from every previous work experience.
Work Experience
Ad Optimization Manager • PIXNET Digital Media Corporation
Aug. 2021 - Present
- Represented company cooperates with the influential blogger alliance and concludes stable friendly relationships. Responsible for corporate project agreements and dealing with clients' problems. Also, create and custom report system for 300 bloggers and alliance partners.
- Monetized and optimized PIXNET inventory by collaborating with 22 SSPs, such as Xandr, ucfunnel, Yahoo, and outstream video ads partner, Viedweos, Stremlyn, Selecmedia, etc.
- Assisted in the direct sales campaign by using a buy-side system to achieve their CPA goals, and being responsible for budgetary control of the projects
- Trained and passed down the ad optimization skills with team supervisor, ensuing the new team members obtain the core knowledge to maximize company profit.
Worked with the tech team and project managers to develop the ad optimization strategy. During the pandemic, we still achieved outstanding results with 7% YoY revenue growth.
Constructed and built the performance dashboard with SQL and made the data visualized on Data Studio.
Assistant Ad Optimization Manager • PIXNET Digital Media Corporation
Feb. 2019 - July. 2021
- Responsible for optimizing 12 partner sites of PIXNET, including client communication, proposing and presenting monetization suggestions.
- Instructed and display clients and new optimization team members to use Google ad manager, also troubleshooting as a consultant.
- Conducted prebid and postbid optimization, and collaborated with the new potential bidders.
- Cross-functional communication with ad PM and tech team to resolve the revenue drop issue.
Ad Optimization Supervisor • PIXNET Digital Media Corporation
Feb. 2018 - Jan. 2019
- Versed in operating not only PIXNET ad server but also Google ad manager system, to deliver ad line items smoothly.
Expanded optimizing websites to 7 PGC platforms. Also, advise clients on ad optimization strategies.
Collaborated with several Taiwan ad networks and overseas SSPs, and trial and error to figure out the best monetization solution for PIXNET.
Inventory PIXNET ad inventory and formulated ad layers create an efficient waterfall passback process.
Ad Optimization Specialist • PIXNET Digital Media Corporation
Feb. 2017 - Jan. 2018
- Focused on optimizing 3 Bnext Media sites and 1 famous review site, such as managertoday.com.tw, and so on.
- Visualized Google spreadsheet reports to let clients easily obtain the information they want, and provide insights of optimization for them.
- Advised clients on how to arrange their ad placements to maximize the inventory profit.
- In this period, I made sure more than 95% of the inventory was monetized and achieved great results with 16% YoY revenue growth, the best annual performance of the optimization team.
Ad Operations Specialist • PIXNET Digital Media Corporation
Apr. 2016 - Jan. 2017
- Responsible for ad operations and troubleshooting with cross-functional teams.
- Arranged and conducted media cues for PIXNET in-house promotional campaign.
- Made an inventory of PIXNET ad placements and ensured all of them could be used efficiently.
- Use PIXNET's Ad server proficiently and ensure every campaign will be delivered properly and achieve its final goal.
SSP Partners
- Display Ads :
Google, Criteo, ucfunnel, PubMatic, Adagio, SalesFrontier IPONWEB, Appier, Scupio, Yahoo, Xandr, GroupM - Rich Media Ads :
Teads, OneAd, Ad2, ADBERT, VM5, inanity, TaMedia - Video Ads :
Seletmedia, Streamlyn, Impactify, Viewdeo, Truvid, LiTV - Native Ads :
Mgid, Freakout, MicroAd, Popin, DABLE, TenMax
Optimization Project Partners
- https://www.bnext.com.tw/
- https://www.managertoday.com.tw/
- https://www.shoppingdesign.com.tw/
- https://meet.bnext.com.tw/
- https://www.bnext.com.tw/px
- https://www.techbang.com/
- https://digiphoto.techbang.com/
- https://mf.techbang.com/
- https://www.inside.com.tw/
- https://www.mingweekly.com/
- https://www.wealth.com.tw/
- ipeen.com.tw
Public Relations Manager • Yen partnership Architects
Nov. 2013 - Feb. 2016
- Formulated the company's annual media public relations plan and established good media relations.
- Developed media marketing or branding strategies that align with company goals and customer satisfaction.
- Planned, directed and coordinated media campaigns and strategies.
- Wrote press releases, contacted the media, and produced closing reports for media activities.
Education
2007 - 2011
Yuan Ze University
Bachelor Degree
Information Communication
Skills
Tool
- Google Ad Manager
- Google Cloud BigQuery
- Google Ads
- Facebook Ads Manager
- Data Studio
- Google Analytics
- Campaign Manager
- HTML/CSS skill
Qualifications summary
- Deal with obstacles and crises
- Preventing problems from occurring or recurring
- Time management
- Meeting deadlines
- Allocating resources
- Motivating others
- Providing constructive feedback
- Negotiating
Language
- Mandarin - Distinguished
- English - Advanced
- Japanese - Novice
