Betty Hsu [email protected]
Accustomed to dynamic settings, able to cooperate smoothly with various roles.
Enjoying the experience of starting from scratch, and acquiring unlimited eagerness.
Detail-oriented, great communication skills, and am an excellent team player.
• Product planning
• Project management
• Data analysis
Education
National Taipei University
Bachelor's degree, Economics
University of Innsbruck
International Exchange Student Program, Management
Languages
- Mandarin: Native
- English: Fluent (TOEIC 850/990)
Software Proficiencies
- Project Management Software: ERP, Monday, Teamwork
- Word Processing: MS office suite
- Content Management System: WordPress, Wix, Shopify, Slack
- Design Software: Adobe Photoshop, Adobe Illustrator
- Data Analysis Software:
Google Analytics
Work Experience
Product Marketing Manager
DeepSky • October / 2021 — May / 2022
• Forecasted the budgets for three primary types of product marketing methods, and formulated the marketing funnel, encompassing brand exposure, consumer diversion, and follow-up data analysis
• Used Google Analytics to analyze website traffic and cold email sequences to reach out to customers, increasing page traffic by 10% in three months and sales by 3% in the US
• Led a three-member team to execute online ad promotions, video productions, and website visual designs by managing the annual product marketing campaign, scheduling the timetable, assigning team member duties, and managing the budget
Product Manager
TORNG YAW CO., LTD. • November / 2020 — October / 2021
• Managed 20+ Adidas, Reebok, Escape, and Les Mills items, as well as 6+ bespoke orders, and programmed the production schedule from 2021 Q1 to 2022 Q4
• Established SOP procedures and conducted job analyses to simplify the on-site operation process, resulting in a 5 second reduction in assembly time and an increase in productivity from 40 to 50 units per hour
• Developed cross-departmental communication skills, checked the feasibility of meeting customer needs, and built a database to improve quality management, leading to a 10% reduction in defect rate for 2 products
Product Marketing Manager
NOLL'S FOR MEN LTD. • April / 2018 — November / 2020
• In the first quarter, introduced new items into current markets, planned the project, and executed 50+ marketing activities, resulting in sales revenue of $1 million
• In charge of preliminary market study, competitive product analysis, and product strategies for people with 0 to 1 and 1 to 1+ product experience
• Increased sales by 20% by managing a range of marketing channels, including 7+ e-commerce platforms, 5+ retail industry enterprises, and 60+ barbershops
Overseas Experience
International Exchange Student @University of Innsbruck
Love cultural exchanges, travel and embrace all kinds of new knowledge. From 2016 to 2017, exchanged at the University of Innsbruck, Austria, I visited 34 European countries.
During my studies, I took courses related to process management, cross-cultural communication, and marketing strategy, improving my logical thinking capability and detail orientation.
International Volunteer ＠VYA of Olango, Philippines
Participated in post-storm housing repairs, mangrove restoration initiatives, and local wetland ecological maintenance.
Additionally, organizing the marketing campaign and designing events assisted local children in learning English and helped to bridge the gap between urban and rural communities in Olango.
Manager Assistant @ Shanghai RST Real Estate Co., Ltd.
Integrated and collected data on the real estate industry, and assisted my supervisor to analyze the Shanghai real estate market.
Furthermore, initiating the WeChat official accounts, edited 10+ articles, and delivered information to users.
Autobiography
Background
My name is Betty. I earned a bachelor's degree in economics from National Taipei University. Product manager and product marketing manager with more than 4 years of expertise. As a product manager, I oversee projects from initial mass production to final completion. I'm looking forward to extending my career by utilizing project management, analytical, problem-solving, and detail-oriented skills to assist the organization in achieving stable growth and exceeding your objectives.
Project Management Ability
As a DeepSky product marketing manager, I planned annual product marketing campaigns, estimated annual marketing budgets, scheduled project timelines, and assessed team members' capacity to complete tasks. Meanwhile, led a three-person team to deploy online ad campaigns, communicating the video theme idea and visual design with the photography team and the website visual designer to improve the user experience, resulting in a 3% increase in page conversion rate and quarterly sales.
During my time at TORNG YAW, I worked as a product manager, communicating with customers about production plans, leading the Reebok fitness pedal project, and participating in the entire manufacturing process, from early product specifications and delivery to product assembly, mass production, and final shipment to meet customer requirements.
Analytical Ability
When I worked at DeepSky, I conceptualized three major product marketing strategies and marketing funnels at the logical analysis level, including top funnel brand exposure, content marketing, and social media operations; middle funnel customer diversion, path analysis, and email marketing; and bottle funnel follow-up data analysis, CTA, and conversion rates.
I established standard SOP procedures and used job analysis to streamline the on-site operating process during my time at TORNG YAW. The assembly time was reduced by 5 seconds by lowering the time spent stacking and transferring products between departments, increasing the department's efficiency by 25% by going from 40 to 50 units per hour.
Creativity
During my time at NOLL'S FOR MEN, I was exposed to the entire product development process, which included pre-market and competitive product analysis, customer pain points, and development schedule planning; mid-term product testing and user requirements; post-launch data and user feedback tracking, online and offline product activities exposure, and advertising, with a first-quarter sales revenue of $1 million.
Cooperated with well-known retail industries and developed 60+ men's barbershops in the next year to boost brand marketing channels, winding up a 20% increase in annual performance. Analyzing data to improve the product experience and establishing a strong market presence has given me a sense of accomplishment in my professional life.
Conclusion
I've gained good logical analysis and autonomous operation skills as a product manager in several industries in recent years, and I'm full of passion for highly inventive and fast-growing global firms and electronic products. I'm ready to push myself further, find a challenging role, and continue to advance in a fast-paced atmosphere by working for your company.
Thank you for your time and thinking. I am excited to devote my time and energy to your company.
