Education
City University of Hong Kong
Bachelor of Arts, Psychology (Minor: Marketing, Public Relations & Advertising)
2018 - 2022
Work Experience
PwC Taiwan
CRM & MarTech Consultant 2023/04 - Present
• A FY24 Q1 Partner Recognition Award Winner by winning a Salesforce implementation case with a total value of NTD$2.2 million
• Perform as the project manager of the Customer Service and Support Platform Maintenance project at China Airlines
• Participate in 4 CRM projects with organizational strategic planning and CRM system implementation skills in the luxury, aviation and manufacturing industries
Deloitte Taiwan
Digital Strategy Consultant 2022/07 - 2023/04
• Handled 5 digital transformation projects, by sorting out strategic frameworks and making suggestions regarding talent transformation, Proof of Concept (PoC), smart city, etc., for public sectors
• Held user experience workshops, and advise digital strategy optimization based on client and stakeholder interviews
• Provided analysis and proposal on digital strategy through benchmark cases at home and abroad
Language
- Native in Mandarin
- Fluent in English (IELTS overall band score 7.5)
- Intermediate in Cantonese
- Basic in Spanish (SFLPT A1)
Certification
- Salesforce Certified Administrator
- Salesforce Marketing Cloud Administrator
- Google Ads
- Google Analytics
- Google Project Management
- Meta Social Media Marketing Professional
