黃家琳 Jacqueline Huang

Digital Marketing Manager with 5+ years in agency.
As an experienced marketer with a passion for Web 3 and social media, I have a track record of developing and executing successful marketing campaigns that drive engagement, promote products, and generate sales. I am seeking a challenging role that will allow me to continue to develop my marketing skills and make a meaningful contribution to an organization.

 

Work Experience

Project Manager / Community Manager  •  ComDAO

May 2022 - Present

  • Managed several NFT communities, including NOC, DNA Club, Rooit, and Houbi TW. This involved managing teams, coordinating schedules, and developing engaging content to drive community engagement.
  • Provided strategic guidance on Go-to-Market approaches for new NFT products, collaborating with cross-functional teams to ensure successful launches.
  • Deliver the value of the project to their community.

NFT Marketing Manager  •  ZooFrenz NFT

April 2022 - August 2022

  • Developed and executed marketing plans to promote NFT products and drive sales. 
  • Raised the floor price from 0.04 ETH to 0.13ETH by one campaign.
  • Created social media content to build brand IP.

Senior Social Media Marketing Manager  •  春樹科技股份有限公司 Spring Trees Technology Co., Ltd.

April 2018 - April 2022

  • Developed and executed social media marketing plans for 5 company brands, including McDonald's, Family Mart, Twitch, Taishin Bank Richart and Qmonster APP.
  • Managed Taishin Bank Richart's social media presence for over 3 years, increasing the follower count by over 60,000 and making it one of Taiwan's most highly regarded brand communities. 
  • Created McDonald's event-run campaign that gained over 2.3 million views and 70,000 engagements, and garnered media coverage from various news outlets. 
  • Analyzed social media data to improve engagement and optimize content, resulting in a significant increase in user engagement and interactions with the brand. 
  • Led a team of 3, conducted regular team meetings, and provided guidance to help team members achieve their goals.

Crazy News Content Editor  •  卡提諾論壇 網鈺數位科技有限公司

April 2017 - April 2018

  • Created YouTube video content, and made many  trending words. 
  • Over 1 billion views per video.

Education

實踐大學（Shih Chien University）

Fashion Styling Design

2012 - 2016

Projects

Richart Bank

Owned brand social media for 3+ years, including Facebook, Instagram and LINE. Raised 31% followers and increased engagement. 

McDonald’s Long Burger

Gained 2.3 million views on Facebook and 70+ thousand engagement.

Twitch

Generated annual digital marketing plan and designed event-run campaign .



Skills

  • Social Media Marketing
  • Digital Marketing Strategy
  • Web3.0/NFT Marketing 
  • Manage Discord Community
  • PowerPoint
  • Word
  • Excel

Languages

  • Chinese — Native or Bilingual
  • English — Intermediate

Awards

2019動腦行銷傳播傑出貢獻獎 金獎 年度傑出社群經營團隊獎《Richart社群團隊》

2019廣告十大社群文案 《Richart不只數位,更前衛》

入圍2020金手指獎 網站或APP創意獎 《Richart宅一起》 

入圍2020數位奇點獎最佳活動網站行銷 《Richart宅一起》

2021動腦行銷傳播傑出貢獻獎 年度社群行銷獎金獎《麥當勞無法言喻的美味》

入圍2021金手指獎 社群營銷獎/文案創意獎 《麥當勞無法言喻的美味》

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