Burak Yedek 

I'm deeply interested in content marketing, research & creative problem solving with a community-building approach, especially for Web3, DAOs, P2E and blockchain.

I have a thinker / analytic persona. I'm a listener. From starting processes to fine tuning details, I enjoy finding ways to optimize, develop and implement insights into content.

  İstanbul, Turkey    medium           

Work Experience

CONSULTANT

Institute of Communication  •  January 2020 - October 2021

Education design, content marketing and marketing communications

HEAD OF COMMUNICATIONS and BRAND MANAGEMENT

Albaraka  •  January 2018 - December 2020

Leading advertising, digital marketing, community management and PR of Albaraka Turk
Bank & Subsidaries

ASSISTANT MANAGER

Albaraka  •  January 2014 - December 2018

Leading Ad campaigns Production Media Planning TV, digital & offline
Leading reputation & media research
Agency Management concours of creative, PR and media agencies
Brand Positioning & Strategy, main brand, sub brands, fintechs and start-ups
Managing Events Strategy Meeting SME Events
Leading Intranet portal UX, design & content
Marketing Communications projects with marketing, CRM & IT teams
Employer Branding projects with HR team Film; events maker day etc
Social media content strategy, listening & analysis %185 growth in
Leading & coordinating corporate film production & 30th Year Book project
Growth hacking AdWords, SEO & innovative solutions
Internal Communications via Mailchimp
Change Program Communication Projects Personalized Videos; Booklets, Emailing
Founder of İyilik Kulübü Social Responsibility Initiative

HEAD OF COMMUNICATIONS - PRESIDENT'S OFFICE

ITU  •  January 2012 - December 2014

Founded Corporate Communication Office for the president's office.
Established Media Relations & special news.
Leading UX research, design & content management, launch of ITU edu.tr +
ITU blog developing CMS
Crisis management, media relations & PR
Social media strategy, campaigns, content management & growth 130 %
growth in
Video content creation & production
Speechwriting for the president
Internal Communications

CREATIVE PRODUCER & EDITOR

ACT World TV  •  January 2011 - December 2012

Producing & Writing TV Shows Culture, Arts & Philosophy

Education

ISTANBUL TECHNICAL UNIVERSITY

Graduate Social Sciences Turkish Music Program  •  2010 - 2013

UNIVERSITE PARIS

Cinematography and Film/Video Production  •  2003 - 2007

ISTANBUL TECHNICAL UNIVERSITY

Aerospace Engineering  •  1998 - 2001

MARMARA HIGH SCHOOL

Science  •  1994 - 1998

INTERNATIONAL SCHOOL OF JEDDAH

-  •  1989 - 1994

Skills

   Statistics      Word      Excel      Content Marketing      Hubspot      Research Skills      Technical Analysis      Creative Problem Solving      Creative Writing      Content Creation      Google Analytics      Miro      Notion.io      Slack      yen.io      Wrike   

Languages

   English — Native or Bilingual      French — Professional      Turkish — Native or Bilingual   

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